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February 10, 2024

How Employee Advocacy Can Help You Attract and Recruit Talent

Your employees are your greatest brand ambassadors, and they could be the key to streamlining your hiring process. A record number of people have been quitting their jobs, and recent statistics show they’re on the hunt for opportunities that will offer better pay, professional growth, and work-life balance.

As job hunters become more particular about what they want, recruitment teams are facing new challenges in filling their teams with talented individuals. In a candidate’s market, one of the most effective ways to get through to great candidates and show you have a positive company culture is to use employee advocacy recruiting.

Why employee advocacy recruiting works

Nothing gets through to candidates quite like hearing from an employee about the company culture, growth opportunities, and day-to-day tasks. People are more likely to trust a message from your current employees over your HR team. 

Even the most diligent recruiters and HR staff who have taken the time to really understand employee values are still a less trustworthy source because they haven’t experienced the work first-hand. 

When employees who know everything about your products, services and company culture share their experience organically with people in their circles, this personalized approach helps your brand increase its social reach significantly.

5 tips for successful recruitment through employee advocacy

Here are a few tips on leveraging employee advocacy for your recruitment needs.

1. Put yourself in the shoes of potential candidates

When screening potential candidates for hire, your primary goal is to fill vacancies with the best talent. For this to happen, you must overcome obstacles standing between you and the strongest candidates.

The key is to reach candidates towards the top of the funnel (before they’ve even begun searching for a new job) and build brand awareness, so that when talented candidates decide they’re ready for a career shift, they’ll already have your company in mind. 

This is why it’s especially important to consistently share glimpses into your winning company culture through the eyes of current employees. The most effective messaging isn’t the one with a sense of urgency. 

2. Ensure company public profiles are up-to-date and transparent

Before your target audience forms an opinion about your company, take control and be upfront about your policies and values. Having an authentic voice helps to attract and retain employees you can trust.

The first way to ensure transparency is to provide relevant, up-to-date information on your company’s official site and other social media platforms. For example, you can start by updating your “about us” page to reflect any recent changes in staff or add more value to existing company profiles.

Take some time to navigate your company page from the perspective of someone who has just learnt about your company, and take note of any questions a candidate might have. As they research your company, they should be able to connect the names and faces of the people they see on LinkedIn and other social media sites and walk away with an impression of what your company culture is like. 

3. Make it easy for employees to post on social channels

Your employees already have a lot on their plate, and advocating your brand on social media can seem like an added responsibility. To make employee advocacy programs as effective as possible, the least you can do is streamline the process.

There are many ways you can encourage your employees to get your brand message out there. You can start by providing helpful tips and training. Your employees might be experts in their field, but not everyone regularly shares their personal life on social media. Don’t assume that your employees will automatically know what and how to share.

Train them on promotional messaging and share tips like how to optimize their social media profiles, the best times to post, and topics they can share. Training makes your employees confident enough to promote your company on social channels.

You can also create an internal hub of shareable content. This makes it easy for employees to share consistently on social media, because they can simply add a personal comment and share the post with their personal network. 

4. Encourage employees to review the company online

Most potential candidates will look up your company on anonymous review sites like Glassdoor when deciding whether to apply for an open position. Use them to your advantage by asking your current employees to leave reviews.

Employee reviews are beneficial in several ways:

  • They influence job hunters’ decision-making
  • They have higher credibility than reviews tied to a name or account
  • They help increase your brand’s online presence
  • Reviews are direct feedback on company culture and potential workplace issues

These reviews are an essential part of your brand messaging, as they are seen as a trusted source of information. To preserve the effectiveness of these sources, don’t instruct your employees on how to leave feedback. Glowing reviews and five-star ratings come across as disingenuous and may actually ruin your company’s reputation.

If you want to improve an existing poor rating, try providing employees with suggested points to hit in their review (such as workload, culture, or management style) that you think will reflect well on the company. 

It’s also vital to read these reviews thoroughly so you can gain insight into issues that might need fixing. There could be issues that you’d never hear about unless feedback is collected anonymously. 

5. Don’t micromanage the process

It’s essential that the content your employee advocates write sound natural. Unlike your other promotional and marketing strategies, your employees should take the lead on this one.

As you review your employees’ posts, don’t worry about whether their content matches your ideal brand voice. Hyper-focusing on voice will result in buzzword-filled, unnatural and generic content that comes off as inauthentic and forced, thus undermining the point of employee advocacy entirely.

 

Ida Pettersson is a Content Writer at Resume Genius who enjoys supporting job seekers as they plan their next career moves. She graduated from New College of Florida with a double major in Philosophy/Chinese Language and Culture. In her spare time, Ida enjoys hiking, reading, and gardening.

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February 9, 2024

Revamping Your Business Plan in the Age of the Remote Workplace

In the fast-paced world of business, creating or updating your business plan can seem like a daunting task. However, with the right approach, it can be an exciting opportunity for growth and innovation. It is important to revisit your plan yearly to ensure your goals align with the company vision; this can look like updating budgets, organization charts, and more.

Steps to Creating Your Plan

To start, gather your team and identify your goals and objectives. Then, conduct a thorough analysis of your market and competition to gain valuable insights. Next, develop strategies and action plans to achieve your goals. Don’t forget to establish key performance indicators to track your progress. Lastly, review and refine your plan regularly to ensure it remains relevant in the ever-changing business landscape.

Aligning your Business Goals with the Evolving Market Demands

In today’s dynamic and ever-changing business landscape, it’s crucial to align your business goals with the evolving market demands. The remote workplace model has shifted how businesses operate and engage with their customers, making it essential to stay ahead of the curve. To effectively align your goals with market demands, start by researching and analyzing industry trends, customer preferences, and emerging technologies. Identify areas where your business can innovate and adapt to meet these changing demands. Consider customer feedback, competitor strategies, and market research to refine your goals and strategies.

Key Considerations when Revamping Your Business Plan in the New Normal

Prioritize flexibility and adaptability. The remote workplace model requires agility and the ability to pivot quickly. Additionally, ensure that your plan includes provisions for remote team collaboration, communication, and cybersecurity — there has been a large uptick in cyber attacks against companies. It’s also crucial to reassess your target audience and their changing needs and preferences. Finally, don’t forget to address potential challenges and risks that may arise in the remote workplace.

Common Mistakes to Avoid while Crafting a Business Plan

One common mistake is being too unrealistic about your goals and projections. While it’s important to be ambitious, it’s equally crucial to be realistic and grounded in your expectations. Another mistake is not conducting thorough market research. Understanding your target audience, competitors, and industry trends is essential for developing effective strategies. Additionally, failing to set measurable goals and key performance indicators can make it challenging to track progress and make necessary adjustments. Lastly, don’t forget to regularly review and update your business plan to ensure it remains relevant and adaptable in the ever-changing business landscape.

Review, Reassess and Adjust – The Continuous Cycle of Planning

Planning is not a one-time task but a continuous cycle that requires regular review, reassessment, and adjustment. As your business evolves and the remote workplace model continues to shape the business landscape, it’s crucial to periodically revisit and update your business plan. Review your goals and strategies, assess their effectiveness in the current market, and make necessary adjustments to stay on track. Look for new opportunities and challenges that arise and adapt your plan accordingly. By embracing this continuous cycle of planning, you’ll be able to navigate the ever-changing business environment with agility and drive your business towards success in the age of the remote workplace.

What is one major trend you will be building your 2024 business plan around? Share it with us!

 

 

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February 9, 2024

Overcome the Stress of Work Overload with These Quick Tips

If you are feeling overwhelmed at work, don’t worry – you’re not alone! Many of us struggle to manage our workloads and find ourselves in a state of stress and anxiety. This can be especially true with the holidays. Fortunately, there are some simple strategies you can use to help reduce your stress and take back control.

Recognize the Signs of Overwhelming Stress at Work

Some common signs include feeling constantly anxious, having trouble sleeping, or experiencing frequent headaches. You may also find it difficult to concentrate or feel a sense of constant overwhelm. Pay attention to your body and emotions, and don’t ignore these signs. By recognizing them, you can take proactive steps to manage your stress and regain control of your work-life balance.

Prioritize Your Tasks and Delegate Responsibilities

One of the most effective ways to combat work overload is to prioritize your tasks and delegate responsibilities. Start by creating a to-do list and ranking tasks based on urgency and importance. This will help you focus on the most critical tasks first. Then, consider delegating tasks that can be handled by others. Trusting your team and empowering them to take on responsibilities not only lightens your workload but also fosters a sense of collaboration and support. Remember, you don’t have to do it all on your own.

Take Short Breaks to Recharge and Regain Focus

When you’re overwhelmed at work, it’s important to remember to take short breaks to recharge and regain focus. Stepping away from your desk and giving your mind a rest can actually increase productivity and help you approach your tasks with a fresh perspective. Take a walk outside, practice deep breathing exercises, or do a quick meditation session to clear your mind. By taking regular breaks, you’ll find yourself feeling more energized and able to tackle your workload with renewed motivation.

Set Realistic Goals and Manage Expectations

Be honest with yourself about what you can realistically achieve in a given timeframe. Break your goals down into smaller, more manageable tasks, and celebrate each accomplishment along the way. Communicate with your team and set clear expectations to avoid unnecessary stress. Remember, it’s okay to say no and prioritize your well-being.

Develop a Support System to Help You Through the Stressful Times

Having a support system in place is crucial when you’re overwhelmed at work. Reach out to friends, family, or colleagues who can offer a listening ear or provide advice. Join professional networks or online communities where you can connect with others who are facing similar challenges. Having a support system allows you to vent, gain different perspectives, and find solutions together. Remember, you don’t have to face work overload alone – lean on your support system and let them help you through the stressful times.

Practice Mindfulness and Stress-Reducing Techniques

In the midst of work overload, it’s crucial to practice mindfulness and stress-reducing techniques to find balance and peace. Take a few moments each day to practice deep breathing exercises, engage in mindfulness meditation, or try yoga or tai chi. These practices can help calm your mind, reduce stress, and improve your overall well-being. By incorporating these techniques into your daily routine, you’ll be better equipped to handle the demands of your work and find a sense of calm amidst the chaos.

Seek Professional Help if Needed

If you find yourself struggling to cope with overwhelming work stress, it’s important to know that seeking professional help is always an option. There is no shame in reaching out to a therapist, counselor, or coach who can provide guidance and support tailored to your specific needs. These professionals can help you develop effective coping mechanisms, manage your stress levels, and navigate the challenges of work overload. Remember, seeking professional help is a sign of strength, and it can make a significant difference in your well-being and overall work-life balance.

 

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February 9, 2024

Top 5 Skills You Need to Land Legit Home Jobs as an Online Business Manager

For stay-at-home moms looking to build fulfilling careers, the rise of online business management has opened up a world of opportunities. With the flexibility to work from home and the potential for high earnings, legit home jobs as an online business manager have become an attractive option. However, breaking into this field requires a specific set of skills. In this blog post, we’ll discuss the top 5 skills you need to land legitimate home jobs as an online business manager, so you can start building a successful career while still being able to prioritize your family.

Understanding the Role of an Online Business Manager

As an online business manager, your role is crucial in ensuring the smooth operations and success of a business in the digital realm. You are responsible for overseeing various aspects of the business, including marketing, customer relations, project management, and team coordination. Your ability to strategize, organize, and communicate effectively is essential in guiding the business towards its goals. With your expertise, you play a vital role in streamlining processes, optimizing productivity, and fostering growth.

Essential Skill 1: Strong Organizational and Planning Skills

To be successful as an online business manager, you must have strong organizational and planning skills. This means being able to prioritize tasks, set deadlines, and create efficient workflows. You should be able to manage your time effectively and handle multiple projects simultaneously. By staying organized and planning ahead, you can ensure that everything runs smoothly and no important details are overlooked.

Essential Skill 2: Proficient in Online Technologies and Tools

This includes being knowledgeable about various digital platforms, software, and communication tools that are commonly used in the business world. From project management tools to social media scheduling platforms, being proficient in these online technologies allows you to streamline processes, collaborate effectively with team members, and stay up to date with the latest trends in digital marketing.

Essential Skill 3: Exceptional Communication Skills

You must be able to effectively communicate with clients, team members, and key leaders. This includes clear and concise written and verbal communication, active listening, and the ability to convey complex information in a way that is easily understandable. Strong communication skills enable you to build strong relationships, resolve conflicts, and effectively collaborate with others.

Essential Skill 4: Experience in Project Management

To excel as an online business manager, experience in project management is a crucial skill to possess. This involves being able to effectively plan, execute, and monitor projects to ensure they are completed on time and within budget. Project management experience demonstrates your ability to handle multiple tasks, set realistic goals, and manage resources efficiently. So, don’t forget to highlight your experience in this essential skill when pursuing a career in online business management.

Essential Skill 5: Ability to Work with Remote Teams

To be successful as an online business manager, you need to have the ability to work effectively with remote teams. This means being able to collaborate and communicate seamlessly with team members who may be located in different time zones or even different countries. You must be adept at using various communication tools and technologies to facilitate smooth and efficient collaboration. The ability to build relationships and foster teamwork remotely is a valuable skill that will make you a strong candidate for legitimate home jobs as an online business manager. With this skill, you can navigate the challenges of remote work and lead your team towards success.

Ready to become an online business manager? Check out our open job listings!

 

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February 9, 2024

Unlocking the Role of a Community Manager for Small Businesses

For many small business owners, the idea of hiring a Community Manager can be confusing. What exactly does a Community Manager do? How can they help your business? With the right Community Manager in place, you can unlock a whole new level of success for your small business, so let’s take a look at the position together:

What is a community manager?

A community manager is the ultimate connector, responsible for building and nurturing relationships with customers and followers.They act as the bridge between your brand and your audience, creating an engaging and interactive online space. They are the ones who respond to comments, foster discussions, and keep your community connected and excited. They are experts at understanding your target audience and creating content that resonates with them. In short, a community manager is your brand’s advocate and cheerleader, helping to create a loyal and dedicated following for your small business.

The benefits of having a community manager for small businesses

A community manager helps build a strong and loyal following for your brand. By actively engaging with your audience, they create a sense of connection and trust that leads to increased customer loyalty and repeat business. A community manager also plays a crucial role in content creation, ensuring that your messaging resonates with your target audience. They can provide valuable insights and feedback on what content works best and how to improve your online presence. Additionally, a community manager can handle customer inquiries and concerns, providing timely and helpful responses that enhance customer satisfaction.

Best practices for working with a community manager

First and foremost, communication is key. Regularly communicate your goals, expectations, and any specific requirements you have for the community manager. Give them access to the necessary tools and resources to effectively manage your online presence. Trust their expertise and give them creative freedom to engage with your audience in their own unique way. Regularly review and analyze the community manager’s performance to provide feedback and make necessary adjustments. Remember, collaboration and open communication are the foundation for a strong relationship with your community manager and the success of your small business.

Measuring success and ROI for community management

To determine the effectiveness of your community manager, you can analyze key metrics such as engagement rates, customer retention, and lead generation. Look at how many likes, comments, and shares your posts receive, as well as the growth of your community over time. Monitor customer satisfaction through feedback and reviews. Additionally, track how community engagement translates into sales or conversions. By analyzing these metrics, you can assess the impact of your community manager’s efforts and make data-driven decisions to optimize your community management strategy. 

If you need help hiring a community manager, we offer Small Business Concierge Services! If you already have a manager, share some tips and tricks with us on how you hired them and measure their results!

 

 

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February 9, 2024

Mastering Client Acquisition for Your Remote Business

 

In the past, you might go door to door to make a sale. Or, you might attend in-person events for networking opportunities. Cold calls could have been on your to do list. However, as the world turns more towards remote work, how do you reach clients? Cold calls often go unanswered for fear they may be spam calls. Door to door sales are no longer welcomed. Networking events are still a possibility, but you cannot put all of your eggs into one basket. To acquire new clients for your remote company, you should consider diversifying your reach by:

Leveraging Social Media for Client Acquisition

Social media stands as a formidable gateway for finding and engaging new clients in the sphere of remote work. It offers an unparalleled platform for businesses to showcase their expertise, share insights, and directly connect with their target audience. By strategically using platforms such as LinkedIn for professional networking, Facebook for community building, and Instagram for visual storytelling, remote businesses can craft a unique narrative around their brand.

A successful social media strategy involves more than just posting regular updates; it requires creating content that resonates with your audience’s interests and challenges. This could include sharing how-to guides, industry analyses, or success stories that highlight the effectiveness of your solutions. Engaging directly with users through comments, direct messages, and live sessions can further humanize your brand and foster trust among potential clients. Research shows consumers prefer videos on social media platforms, and this can be an invaluable method of converting a potential client into an existing one.

Additionally, participating in or even hosting industry-relevant discussions and Q&A sessions can position your business as a thought leader in your field. Using targeted advertising on these platforms can also amplify your reach, ensuring that your message gets in front of the right eyes.

Networking and Collaboration in the Digital Age

Virtual meetups and webinars provide a space for sharing insights, learning from others, and showcasing your expertise. Joining online communities related to your industry can also be a powerful way to engage in meaningful discussions, get noticed by potential clients, and stay abreast of trends and challenges in your field.

Moreover, collaboration with other businesses or influencers can amplify your visibility online. Whether it’s through co-hosting a webinar, participating in a virtual panel, or contributing to a collective blog, these partnerships can introduce your brand to new audiences and enhance your reputation as a leader in the remote work community. Embracing the potential of digital networking and collaboration tools not only expands your reach but also opens the door to innovative ways of working together and securing new clients in the ever-evolving landscape of remote work.

Crafting a Compelling Online Presence

Your online presence acts as your digital storefront, where potential clients first encounter your brand. To make a lasting impression, focus on designing a website that is not only visually appealing but also user-friendly and mobile-responsive, as a significant portion of web traffic comes from mobile devices. Your site should clearly communicate who you are, what you offer, and how your services or products solve a specific problem or meet a need. Engaging and well-crafted content plays a crucial role in conveying your expertise and distinguishing your business from competitors. Include testimonials or case studies to provide social proof of your success and reliability. Additionally, ensure that your contact information is easy to find and consider incorporating chatbots or a contact form for quick inquiries, facilitating a smooth communication path for potential clients.

Utilizing SEO and Content Marketing

Effective SEO (search engine optimization) practices ensure your website ranks highly on search engine results pages, making it more likely for potential clients to find you online. Focus on incorporating relevant keywords into your web content, titles, and meta descriptions to improve your site’s visibility. However, avoid overstuffing keywords, as this can negatively impact your search engine rankings.

Content marketing complements your SEO efforts by drawing in and engaging your target audience with valuable, high-quality content. This involves crafting articles, blog posts, and other content forms that address the common questions and challenges faced by your potential clients. By providing solutions and offering insights, you not only establish your authority in your field but also build trust with your audience.

Engaging visual content, such as infographics and videos, can also enhance your content marketing strategy, making complex information more digestible and shareable. Additionally, promoting your content through social media and email newsletters can further expand its reach and impact.

What strategies have worked for your business to acquire clients remotely? We would love to hear about it!

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February 1, 2024

8 Tips to Unplug and Enjoy Spring Break with Your Kids

Are you planning a spring break vacation with your kids? If so, you may be feeling overwhelmed at the thought of juggling work and family obligations. Taking time away from work is a great opportunity to relax and make memories with your children. However, it’s important to be prepared ahead of time to make sure you can truly unplug and enjoy the break. After all, when you work remotely, it can be hard to put your phone down. That’s why we’ve put some great tips together for you! Learn some tricks to get prepared at work to be able to fully enjoy and embrace the upcoming vacation and family memories.

1) Decide What Can Wait

Make sure to prioritize tasks and decide what can wait. Some things may need to be taken care of before leaving, but some tasks can wait until after you return. Start by making a list of all the tasks that need to be done, and then prioritize those tasks in order of importance. This will help you determine which tasks you can delegate or delay until after the break.

2) Let Your Boss and Team Know as Soon as Possible

You can start by talking to your boss and teammates about the dates you plan to be gone. If you have vacation or personal days available, this is the best way to ensure that you will get the time you need. Your boss may even suggest ideas to make the process easier, such as having someone cover your responsibilities while you’re gone. Keeping an open dialogue with your team will help make sure everyone is on the same page; it’s important to stress too that even though you might work remotely, you still want separation from vacation and work time.

3) Set an “Out of Office” Message

Letting people know you will be away on spring break is important. Setting an ”out of office’ message is a great way to do that. This can be done through email or by updating your voicemail. Make sure the message states you will be away and when you will return. This way people know they can’t reach you, but they can still reach someone else if they need help while you are gone. Don’t forget to turn off any automatic emails during the time of your vacation. This way you don’t have to worry about being interrupted by work-related emails.

4) Check in Only When Needed

When you’re on vacation, it’s important to find ways to unplug and truly enjoy your time off. One way to do this is to limit the number of times you check in with your work. This could mean limiting yourself to checking in only when necessary or at pre-agreed upon times. Try to get the most out of your break by focusing on quality family time, rather than worrying about work obligations. Make sure you let your boss and teammates know if and how often you plan to check in, so they know what to expect from you while you’re away.

5) Keep Your Phone out of Reach

This will help reduce temptation to constantly check emails and messages, and ensure that you don’t miss out on time with your family. Put your phone away in a place where you can’t easily access it, or switch it off altogether. If you need to keep your phone available for emergencies, set a specific time each day when you will check in with work. That way you can still enjoy the break without worrying about work related tasks.

6) Put Together a Daily Schedule

Creating a daily schedule is one of the best ways to ensure you’re able to unplug and really enjoy your spring break with your kids. This can help keep everyone on track and make sure that you’re all getting the most out of your time away. Come up with activities to do each day, from morning till evening. Be sure to include some fun, educational activities, some quality family time, and some down time for yourself. Scheduling out your days will help you stay focused and make the most of your break. Remember to also leave room for flexibility and spontaneity – it’s a vacation after all!

7) Set Some Ground Rules

First, decide how often you are going to check in with work, if at all. Make sure to stick to the rule you decide and don’t let it be flexible. Secondly, create a schedule for the day and talk about expectations so everyone knows what is expected of them. Finally, set some boundaries for yourself. Make sure to take some time for yourself throughout the day and make sure not to be too strict on the time you spend away from work. Ask your family to help keep you accountable as well.

8) Take Some Time for Yourself

Taking time off work for a spring break trip is a great way to unplug and enjoy quality time with your kids. However, make sure you take some time for yourself too! Dedicate some time each day for yourself so that you can relax and recharge. Go for a walk, take a bubble bath, pray or meditate or read a book. Taking some time for yourself will help you be in the best mental state to spend quality time with your kids during your trip. Remember, your trip should be a fun break from the daily routine, so make sure to make some time for yourself to enjoy it too!

What are your tips for getting ready for spring break at work? Let us know so we can share them!

 

 

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January 20, 2024

What’s Next? An Insight into 2024 Job Trends

A new year means new trends, and working with hundreds of companies across the United States, we have noticed a few patterns that seem to be emerging for 2024. From the more obvious ones such as an increase in remote work to those that you might not be aware of such as pre-made materials for the screening process, let’s break down what we see coming in the new year:

The Continuing Surge of Remote Work and Uptick in Scams

The phenomenon of remote work has been a game-changer in the employment arena, a trend predicted to continue. An increasing number of organizations are tapping into the merits of remote employment, including amplified productivity and reduced overheads. However, I am seeing companies move more towards a hybrid schedule versus completely remote; some companies do not like giving up that control and wish to keep an eye on employees in the office. We expect to see more jobs that are hybrid with a certain amount of time spent in the office and a certain amount of time allotted to spend at home. Don’t worry, though, many companies are increasing the jobs they offer for completely remote workers.

But as with any significant shift, there’s another side to consider. This rise in remote work opportunities has opened the door to a concerning escalation in job-related scams. These scams typically come cloaked as ‘dream job’ remote offers that seem too appealing to refuse. These so-called opportunities can leave unsuspecting job seekers vulnerable to identity theft, financial loss, and even legal trouble. 

These scams are becoming so sophisticated; in the past, you could look at a vague job post with lots of misspellings and immediately recognize it as fake. However, scammers are now creating entire websites to try to convince job seekers to hand over their information. I recommend doing thorough research on a company before applying; does their website have typos? Does it have filler text? Are the photos of staff members real people or stock photos? Is the website extensive and user friendly? Does the company have social media they keep up to date? At the end of the day, trust your gut. If something seems too good to be true, then it most likely is.

Increasing Emphasis on Pre-Made Application Materials for Screening

As we head into the new year, expect to see a stronger emphasis on the use of pre-made application materials in the job search process. With technology becoming more integrated into every aspect of our lives, it’s no surprise that it’s seeping into the recruitment realm as well. To start with the basics, many companies are now turning to AI to sift through the hundreds of applications they receive. This artificial intelligence is looking for keywords in your résumé and cover letter that match keywords in the job description to determine who is qualified and who is not to move onto the next round of the hiring process; be sure to use some of the wording from the job post in your application materials.

Once you make it past the first round, I am now seeing lots of companies ask for videos to be recorded and sent in for review. Instead of jumping straight from your cover letter to a phone interview, this video allows employers to see you and hear your responses to written questions they send over. It looks like it will be harder in the future to connect with a real person over a job application, simply due to the multitude of people applying for each position. Treat this video like an in-person interview: find a quiet place, use a neutral background, and practice answering the questions a few times before recording.

The Growing Importance of Transparency with Salaries and Social Media

2024 will see the workplace moving towards more transparency and fairness, particularly with salaries. There are many companies where you can look up salaries ahead of time, and workers are being encouraged to talk amongst themselves and discuss their pay rates. Be sure to base pay on experience in order to offer fair rates. Remember, employees are openly sharing what they make so your decision to offer one salary over another should be easy to defend and not be prejudiced in any way.

On the flipside of this, companies are looking for more transparency from employees in their social media. We have seen several people post on their personal social media pages, only to be let go by companies soon thereafter because of how that post might reflect back on the company. When applying for a job, think of your social media just like your cover letter. If your pages are private, then that should be acceptable. If your pages are public, be sure to review what you have posted ahead of time. Sometimes it even helps to have a private personal page for family and friends then a public page you use to show off your talents and skills which can help you land a job.

These are just a few of the emerging trends we are seeing within our own work of helping companies find and hire remote help. 2024 is sure to bring even more to the table, but these are a few key things to keep in mind when posting and applying for jobs.

 

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January 9, 2024

HireMyMom Year in Review: Thank You 2023 and Welcome 2024

First and foremost, from our HireMyMom family to yours, Merry Christmas! We hope that you are taking this time to rest, relax, and enjoy creating memories that will last a lifetime with your families. Sometimes it can be easy to get caught up in the holiday rush trying to buy everyone gifts and make food, but make sure you take a second for yourself to just breathe. This is also the time of year to reflect on all that happened.

For HireMyMom, in 2023 we accomplished quite a bit that we wanted to recap with all of you:

  • Lesley wrote over six articles that were featured on Entrepreneur’s website. Check out her profile here: https://www.entrepreneur.com/author/lesley-pyle
  • Lesley guest starred on over 15 podcasts!
  • The HireMyMom team attended three small business expos to spread the word about our company.
  • We surpassed helping over 30,000 small businesses in our 16 years as a company this year!
  • We shared 52 blogs that covered topics for job seekers and small businesses alike.
  • The HireMyMom team launched our two self-paced courses of Cultivate and Hiring Made Easy.
  • We started offering more Reels on our Instagram page to help our audience.
  • We started a TikTok page!
  • And we added new members to our Facebook group.

And so much more, but those are a few of our favorite highlights!

For 2024, we are working on expanding our social presence (so expect a LOT more TikToks) as well as revamping the kinds of emails we send to our audience. Our biggest change that we are most excited about for 2024 is that we are working on a brand new and improved website to enhance its functionality and offer new/better features for our audience. We are grateful to everyone who has provided feedback on our website, and we cannot wait to share this new version with you.

Thank you to all of you that are part of the HireMyMom community. We have thoroughly enjoyed working with everyone in 2023; we met lots of new faces and reconnected with some old friends, all of whom we are appreciative of for your support.

We wish you and yours some very Happy Holidays. As your year comes to a close and you are able to reflect on all that you accomplished, we would love for you to share that with us! Tell us about all your wins, and share your goals for 2024 with us. Chances are, many other members in our community can benefit from hearing about your journey and where you hope to go in the future. Send us an email, or find us on social media to share. We would love to see your faces on TikTok especially!

Please remember to take some time for yourself and remember the reason for the season: your friends, your family, your past adventures, and your future endeavors. Thank you for sharing your year with us; we look forward to seeing you all once more in 2024!

 

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January 9, 2024

A Basic Outline of Health Insurance for Entrepreneurs and Remote Employees

In today’s ever-changing work landscape, more and more companies are embracing remote work and hiring remote employees. Some companies may offer health insurance for their employees while other companies only hire remote contractors, which means you have to figure out your own health insurance. However, navigating the world of health insurance can be overwhelming and confusing. As entrepreneurs ourselves, we know some of the basics around health insurance, so we wanted to share a little info that might help in choosing your insurance for the upcoming year.

Understanding the Basics of Health Insurance

Health insurance is a contract between you and an insurance company that provides coverage for medical expenses. Key terms to know include premiums (the amount you pay for coverage), deductibles (the amount you pay out of pocket before insurance kicks in), and copays (the fixed amount you pay for each medical service). Understanding these basics will help you navigate the world of health insurance and make informed decisions for yourself and your team.

Essential Steps in Preparing Health Insurance

Start by assessing your needs and budget, then research different insurance providers and plans. Consider your specific needs, such as age and health conditions. Once you’ve gathered all the necessary information, compare the plans and choose the one that offers the best coverage and value for you. 

If you are a business owner, don’t forget to communicate the details of the plan effectively to your employees to ensure everyone is well-informed and protected. Think about the specific needs and preferences of your remote team. Are they more interested in comprehensive coverage or lower premiums? Are there any pre-existing conditions that need to be taken into account? Additionally, consider the flexibility of the insurance provider and the ease of accessing healthcare services while working remotely. You can send out a survey to your team to ask their preferences here. Also keep in mind that getting insurance for employees that are in different states will require some different steps to provide coverage.

Key Considerations When Choosing a Health Insurance Provider

When choosing a health insurance provider, it’s important to consider factors such as network coverage, reputation, customer service, and cost. Look for a provider that has a wide network of doctors and hospitals to ensure you have access to quality healthcare; you can also search by doctor if you want to ensure a certain doctor will be covered. Check reviews and ratings to gauge the provider’s reputation and customer satisfaction. Also, consider the cost of the plans, including premiums, deductibles, and copays, to find a balance between affordability and comprehensive coverage. Some plans also have great benefits that promote employees staying healthy by logging miles walked or challenges the companies can offer; this might be a great way to encourage your employees to boost their immune systems.

On the flipside, as a contractor, it is important to focus on being healthy while working from home. Search out plans that might offer incentives for you as an individual to complete healthy tasks. You can also search for plans that send regular health tips and offer check-ins to ensure you are keeping your health at the top of your mind.

For more in-depth information about healthcare options, visit: https://www.healthcare.gov/

 

 

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