Land the Perfect Job! How to Ask Questions Like a Pro and Close the Deal

You’ve found a job that you think you could love, applied for it, and an interview is on the calendar–congratulations! As you prepare for your interview, don’t neglect two crucial and often overlooked steps–creating the questions you want to ask and developing a plan to follow up after the interview. 

While these steps may seem unnecessary at first glance, asking questions about the job and the company are critical pieces of the interview process. And, having a solid follow-up plan helps show employers that you are a serious candidate. Here are my tips to help you ask the right questions and follow up in the smartest ways.

 

Always ask questions

An interview is an essential mutual assessment of an applicant and the job. Asking the right questions can help you make the most of the opportunity and decide if you want to move further along in the interview cycle. When you ask questions, you show that you are interested in the job and clarify details about the position and the core responsibilities. The answers can give you a better sense of whether or not this is the right job for you. 

For example, imagine you are looking for a job that lets you use and develop graphic design skills, and you are interviewing for a graphic design role. In the interview, you ask about a typical day and learn that most of the work does not include the type of design that interests you. Armed with that information, you can decide if you want to continue pursuing the role or look elsewhere. Self-selecting out early in the process can save time and hassle for both parties.

What’s more, asking smart, probing questions offers an opportunity for you to show off core skills. As you ask questions, you have a chance to showcase your preparation, your personality, and your ability to engage.

 

What to ask about the job

Generally, your questions will fall along two distinct lines:

  • Questions about the job.
  • Questions about the company.

During the interview, it’s tough to think of the right questions. Make the process easier on yourself by planning ahead and creating queries to keep in your notes and ask throughout the interview.

As you create your list, aim to ask open-ended questions that allow the interviewer a chance to respond fully. Be prepared to ask additional questions based on the answers you hear. Here are some sample questions to help you get started:

  • How does a typical day unfold? Ask about the percentage of the day typically spent on a particular task. Inquire about the company’s deadline philosophy. Does a deadline at the end of the day mean 5 p.m., midnight, or before people log in the following day? 
  • What are the communication preferences of the office? This line of questioning is essential, particularly when you are working remotely. Ask what tools they use for communication or if team huddles happen frequently. Ask if any project management platforms, like Trello, are part of the job.
  • What’s your experience working with contract employees and virtual teams? If you are applying to work remotely, you’ll want to know more about how this company operates. If the employer says this is new ground for them or just started the practice last year due to COVID-19, ask how things are going. Inquire about the challenges they’ve faced and how they overcame them. Ask about the benefits that surprised them when they switched to virtual teams.
  • What should I plan to accomplish in the first 30 days on the job? You want to get off to a good start, and having a roadmap of expectations will help you get a sense of the learning curve involved with the job.
  • Why is this role important to the business? This question will help give you a sense of how this role interacts with others at the company and why it’s crucial. There’s no right or wrong answer, but knowing if the position is more behind-the-scenes or front-and-center is an important distinction.
  • How does the growth trajectory look for this role? It’s fair to ask if the position has the potential to grow into something new and different over time. Again, there’s no right or wrong answer to the question–some people and employers want the consistency of an employee with deep expertise doing a particular job, and others are looking to fill an entry-level job for quick promotion. The key is knowing which applies and what you prefer.
  • Is this a new role or an established role that’s open due to a vacancy? This question can help you learn more about the role and the company. An opening due to a vacancy often means a more established job with well-defined tasks and expectations. A new role can mean an opportunity to put your stamp on a job.  

 

What to ask about the company 

Asking questions about the company offers essential insights and highlights vital skills that you can showcase. You get a better sense of the business, how it operates, and the office culture. 

In addition, it’s another way to show interest in the position. Asking questions about the company indicates that you are curious and interested. Most of the jobs available on HireMyMom are with small businesses that don’t share business background information online. So, the traditional Google search for business information is not likely to turn up much beyond customer-facing information. 

But, with the right questions, you can learn a lot about the business and what makes the company tick. Good questions include: 

  • How did this business come to be? Asking about the idea and circumstances that led to business formation can yield a trove of information. Don’t be shy here–most business owners enjoy discussing the journey that led them to their current position. 
  • How has the business changed over time? This line of questioning can tell you how long the business has been operating and give clues about the future.
  • What are the factors that make this business successful? Asking about the secret sauce can give you important clues about office culture and help you understand the hard and soft skills valued in the office.
  • What’s the office culture like? Asking how people describe the work environment can help you decide if it’s the environment you are seeking. For example, do people chat around a virtual water cooler, celebrate birthdays and share kid stories or is it a strictly business environment? Knowing what to expect in advance can help you assess if the office is the right fit for you or if you might find the environment uncomfortable or unappealing.

 

Plan for a strong close

With your questions in hand, it’s time to think about the close of the interview. A strong finish can distinguish you from the crowd. Set yourself up for success with these steps:

  • Thank the interviewer for her time and explain why you enjoyed talking with her. For example, you could say: Thank you for meeting with me today. I enjoyed learning about your business and this role. Then, mention something specific from the conversation that you found interesting.
  • Express your level of interest. If you are interested in the job, say so. Explain that knowing more about the job and the company has increased your level of interest in the role and that you’d love to join the team. If you are not interested in moving forward and are ready to say so, do so delicately. Something like: Thank you for meeting with me today. It sounds like the job opening you have is an excellent opportunity for the right person. But, based on our discussions and your need for skill X and hours Y, I don’t think I’m the right fit at this time.
  • Summarize why you are a great candidate. If you are interested in the job, briefly highlight the reasons you are a good fit for the role. Mention the specific skills you possess and how they could fill specific needs discussed during the interview.
  • Ask about the next steps and timing. Establishing a timeline can help make your wait for news easier. 
  • Send a follow-up email. Whether you are interested in the job or not, send the interviewer a follow-up email within 48 hours of the interview. In your message, thank the interviewer for her time and information, briefly recap your conversation and highlight your qualifications. End with a short pitch explaining why you are the best candidate for the job. Keep the message short, friendly, and focused. If you aren’t interested in the job, eliminate the pitch for hiring you. But, still, send the note as this person could become a valuable contact in the future.

Job hunting can feel like a roller coaster, and the interview is a pivotal step along the process. But, with a bit of preparation and some know-how, you’ll be well on your way to success. You’ve got this! If you’d like to connect with other job seekers for support and camaraderie, head over to our FB Community for a great group of new friends! 

 

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Why Does HireMyMom Charge Job Seekers?

It’s a FAIR question!
And probably the one thing that may keep you from signing up on HireMyMom.
Am I right? You want to know why in the world you should have to pay to find a job.
We get it. We know. We hear you!

This is a very good question and one we are happy to answer so here are the reasons there is a fee to sign up on HireMyMom:

 

1. Unlike most job sites, we do not take any commissions from our job seekers.

  • Many so-called “free” sites don’t charge you to apply BUT if you are hired, you often will be paying 10-20% of your earnings back to the job site.
  • So if you got a part-time job on a “free site” that takes commission from your earnings and you make say $2,000 per month, you would be paying $200-$400 EACH month (10-20%) of that back to the job site EACH and EVERY MONTH!
  • With HireMyMom, your subscription fee can typically be recouped in the FIRST FEW HOURS of your new job.
  • On HireMyMom, what our Mom Professionals earn, they keep …. well except what Uncle Sam gets!

 

2. The small fee to sign up helps keep the number of job seekers to a REASONABLE SIZE vs a “free” membership where you are competing with THOUSANDS of other job seekers and are virtually INVISIBLE to hiring companies.

  • And remember if you are lucky enough to be hired by one of the “free” sites, you know what happens (see above)!

 

3. Businesses tell us they PREFER to use HireMyMom because we DO charge a small fee. When they post on “free job boards” they are inundated with hundreds or thousands of resumes and do not have time to sort through them all.

  • One business owner told us she got 900 applicants in less than 24 hours on a “free” job site! On HireMyMom, she got 24 applicants — MUCH easier for a small business to handle! OH AND she said the CALIBER of the CANDIDATES on HireMyMom was heads and shoulders above the “free” job sites. We think partially because we attract SERIOUS job seekers who put time and effort into their resume, cover letter and skills because they are READY to find a GREAT REMOTE JOB and don’t mind a small fee knowing there are NO COMMISSIONS to pay!

4. Unlike many other job sites, at HireMyMom we do not pull job ads off of the internet.

  • All jobs on HireMyMom are posted BY the employer and in most cases these jobs cannot be found anywhere else on the internet.

 

5. We aim to keep HireMyMom 100% scam free.

  • Each job that is posted goes through our approval process.
  • We research the company / person, look for negative reviews and other red flags before deciding if a job will be posted to our members. And there are many that do not pass the test and do not get posted.

 

6. By paying for a subscription, we also weed out non-serious job seekers who will apply for any and everything making it harder for you to stand out in the crowd AND harder for the hiring person to weed through 100s or 1,000s of resumes.

  • So you see, we aren’t trying to make a fortune on you to apply to unlimited jobs with zero commission fees.
  • We are actually setting you up to find a job QUICKER and with LESS HEADACHE for both sides.

So there you have it!

At least NOW YOU KNOW why there is a fee to sign up on HireMyMom!
Hopefully we’ll see you on the other side and be congratulating you in the coming weeks on your new job or clients!

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5 Job Search Tips to Get Hired During the COVID-19 Pandemic

Guest Contributor: McLean Mills

Winter is headed out! And unlike Game of Thrones, it’s not the night walkers that everyone’s afraid of – it’s the second coming of the coronavirus and how it’ll stiffen job opportunities in 2021.  With many employers taking their workforce virtual during this pandemic, so too has much of the hiring process. 

Many Employers have taken all of their hiring efforts virtual and the skills they value in employees have heavily shifted as well due to the pandemic. To really optimize your chances of finding a job this new year, you’ll need to adjust your game plan to account for this unique job search landscape. Here are 5 tips to keep in mind:

 

1. Prepare for the virtual interview marathon

Virtual interviews are the new normal. To truly optimize your hiring chances, it’s no longer good enough to simply have a laptop with a cam ready. With the likelihood of tons and tons of virtual interviews headed your way, you’re going to want to optimize your setup and use top of the line equipment. This means a quality webcam, clear microphone, and professional office background behind you.

Of course, getting the right equipment is just the first step, performing well during your virtual interview is where it gets tough. You’ll want to become an expert with all the popular video conferencing software employers typically used. Practice beforehand with a friend or family member so you’ll really have things under control. Also avoid typical pitfalls like:

  • Avoiding eye contact by mistakenly looking at your computer screen and not the webcam 
  • Accidentally sharing your screen instead of activating your webcam
  • Bad camera angle and focus
  • Messy background and poor background lighting
  • Poor connectivity and buffering issues

Though usually not necessary, you’ll also want to be prepared to share your screen. Depending on the situation, you never know if it may be beneficial for you to give employers a live performance of some of the projects and things you’ve worked on recently. In fact, it’s this type of showmanship and additional effort that can allow you to distinguish yourself from other candidates during the virtual interviewing process.

 

2. Already recovered from COVID? 

Afraid that talking about your experience with COVID-19 will scare away employers? Think again! In a recent survey conducted by Resume Writing Services, 154 hiring managers were surveyed to gain a better understanding of how they were adapting to the pandemic. In a question that asked if they’d be more or less inclined to hire job candidates who have already got and recovered from the coronavirus, 67% of them said they’d be more inclined to do so.  Why is this the case? Likely, it’s because COVID-19 survivors are far less likely to get the infectious disease again. 

 

3. Emphasize your telecommuting skills and remote experience

Don’t forget to update your resume and LinkedIn! With employers forced to go remote with their workforce, any experience you have with remote work is a plus. The top video conferencing software according to a survey by ResumeGo on job interviews found Zoom, Google Meets/Hangouts, and Skype to be the most used video conferencing software – so be sure to mention them on your resume if you have experience with them. 

Document sharing tools like Google Docs and Dropbox, as well as remote soft skills like time management, strong written communication skills, and ability to adapt are all more valued than ever due to the pandemic. If you forgone mentioning these skills on your resume in the past, it’s worth to do so now.

 

4. Seek out growing industries and expand your horizons

Everything is less than ideal during a pandemic. Finding your dream job in your designated field might not be a realistic option at this time. To really optimize your hiring chances, it’s important to expand your horizons into other industries that are still doing just fine or even surging during this pandemic. Industries such as delivery services, Ecommerce, digital content services, home fitness, and obviously healthcare have been thriving as a result of COVID. Keep in mind that temporary jobs and freelance opportunities are also avenues to pursue.

 

5. Develop your skills

If you’re finding yourself with more time than usual due to the pandemic, it’s always a good career move to develop new skills that are relevant in your industry. Whether it’s getting an online certification or learning new hard skills that you can brag about on your resume, these are all ways of increasing your personal stock in the eyes of recruiters and hiring managers. If you’re worried of an extended work gap as a result of the pandemic, taking this time to do something productive for your career is also a way of showing employers that you’re serious with your work.

Don’t stress out over not finding a job

Finding a job in the midst of a pandemic is tough – that’s just the reality of it. If you’re finding yourself struggling to secure interviews, that’s to be expected and not a cause for concern. Carve out time in the day for breaks and maintain a positive mindset. Things are bound to look up eventually.

 

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McLean Mills is a career coach and blogger. He was also a career counselor for the University of Florida. When not on the work grind, you can catch him rereading Harry Potter for the billionth time.

 

 

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How to Get a Returnship For Stay-at-Home Moms

By Christopher Manske

Many stay-at-home moms are unaware of the corporate resources that can help them return to the workplace.  Programs like this are called returnships because they are similar to an internship, but not for college students.   How do returnships work and what should mothers expect from companies offering them?  Are they beneficial and how can you find one?  For these answers and more, read on!

What is a returnship?  In its simplest form, returnships are training programs offering stay-at-home moms (or any professional returning from sabbatical) a straight-forward path for getting comfortable again with the pace and expectations of their new job.  The best returnships allow returning professionals to speed up or slow down as they accomplish specific goals on their way to a well-defined completion point.  Even if the word returnship isn’t in the title, like the Path Forward Return to Work program at Amazon, the offering focuses on attracting women who temporarily left the professional world to concentrate on family.

What should I expect from a returnship and the companies offering them? These programs are not simple to execute because they require the firm’s time and attention.  Therefore, it’s reasonable to expect companies offering returnships emphasize taking care of their workforce.  It also suggests the work is teachable and the firm desires teammates with certain characteristics more than they need highly specific skills.  Returnships are common in finance, but regardless of the industry, here’s what to expect from any solid returnship program:

  1. A meaningful wage.  This isnot an internship in the old sense of the word.  Companies expect to pay you for your valuable education and useful experience.  Sometimes that’s an hourly wage until the program is done and you’ve “graduated” to the full-time, salaried position you seek.  Other times, you’ll receive a salary right away and, upon completion, a bump in pay or a bonus.
  2. A clear progression toward an agreed-upon completion.  This isn’t busy work or fetching coffee.  Returning professionals receive a well-defined goal list which progressively gets more challenging so that, at the end of the program, both the company and the new teammate are confident about their success going forward.
  3. Flexibility.  Companies understand you’ve been at home tending to every last-minute emergency and unexpected family difficulty.  It takes time and discipline to separate from that and the returnship allows for the occasional distraction as you transition to your new role.  Remember how it took some adjustment to get comfortable staying at home?  It’s normal for that to happen again going back to work and excellent returnships help make the transition easier.
  4. Mentorship. A leader within the firm formally guides you and answers questions.  This person wants you to succeed and can easily answer most of your questions.  Companies taking this seriously will repeatedly dedicate specific time for you to sit down one-on-one with this leader/mentor.

What are the benefits of a returnship and how can I find one?  These programs have a lot of benefits for both the returning professional and the companies offering them.  Different organizations will have a variety of reasons why they find a returnship beneficial. Managing one of Houston’s largest investment firms, Lien Busby of Manske Wealth Management says, “We offer a returnship because we don’t want to have the typical dog-eat-dog, Wall Street culture.  If we hire within the industry, those candidates typically bring habits with them that won’t fit in with our team.”  She goes on to say, “We are glad to teach all the skills needed to be a successful Financial Advisor on our team.  But we’re not going to bring on someone who doesn’t share our values.  We’re convinced that a sharp, well-educated woman who left behind a paycheck for a few years to accomplish her personal goals will fit right in with our team because the best investment professionals put people first.”

Here are a few returnship benefits for stay-at-home moms looking to go back to work:

  1. Training.  It takes some effort to get into the new routine and training on your new job’s requirements makes that a lot easier.  It’s not reasonable for a company to expect you to know everything the first day, and returnships provide the buffer required to close that training gap.
  2. Stability.  Companies that invest in you with a returnship are interested in keeping you onboard for the long haul.  Hard-working, coachable moms can expect a lot more long-term stability at companies offering these programs.
  3. Financial security.  When you have a clear path to future promotions, it’s a lot easier to see that next pay raise and ultimately seize it.  Money isn’t everything, but your time and expertise deserve compensation and programs like this make sure you understand how your efforts will lead to a raise in pay.

In the end, finding these programs is as easy as a Google search.  All the major job search sites will be able to find the key word, “returnship.”  Whenever you are talking about your future job, explain that you expect to enter a program specifically tailored to provide a comfortable transition back to the workplace.  Corporate America has a lot to offer a stay-at-home mom returning to work, so take advantage of it!

 

A graduate of the United States Military Academy, Christopher Manske has been praised, published, or quoted in The Wall Street Journal, Reader’s Digest, U.S. News & World Report, Forbes, and many more.  His thoughts can be seen online at Yahoo! Finance, ThinkAdvisor, MSN.com, CEO World, and others.  Manske and his team have also worked directly with leaders at IBM, GE, Microsoft, Exxon, Accenture, Boeing, to name a view.  His book, The Prepared Investor: How To Prevent The Next Crisis From Affecting Your Financial Independence has been compared to Malcolm Gladwell’s Outliers and challenges Wall Street’s typical approach to investing during crisis.  For more information, visit www.manskewealth.com.

 

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How to Get a Work at Home Job Without Experience

It can be daunting to look for a job as you begin your career, transition to a new one, or return to work after life as a stay-at-home mom. Finding a legit, work-from-home job under those circumstances can be even more daunting. But, coupling your ambition to find remote work and a few tips can make the road easier. Here are our best tips for creating a game plan and finding online jobs, especially if you don’t have much (or any) professional experience.

 

Get Started

Even if you don’t have experience with a certain type of job or working in general, you still have skills. Taking the time to identify your skill set helps you to clarify the types of jobs that make the most sense for you to pursue.

For optimal success, take some time to really think about your skills. Consider hard and soft skills. For example, hard skills include things like writing or budgeting. Soft skills are generally less quantifiable, but very important — for example, people skills. 

When assessing your skills, don’t forget important mom skills like coaching, time management, conflict management, planning, and budgeting. These types of skills are very important in a number of jobs. Write out a list of your skills and use it to guide your thinking about the type of work you want to do.

 

Think About What You Want

Now, think about your own passion and desires with respect to work. Consider:

  • How do I want my work day to look? For example: Do I want to be on the phone for a good portion of the day or do I prefer head’s down, solitary work?
  • What do I like to do? 
  • What am I really good at?
  • What do people compliment me on?
  • If money was not an object, what would I do?
  • What’s missing from my current routine that I hope to find in a job?
  • Do I prefer being part of a virtual team or working solo?

 

Need Help?

If you aren’t sure what type of work you are interested in, check out the Top 10 Work From Homes Jobs for Moms for inspiration. This list can open you up to new possibilities you may not have considered in the past but could be a great fit for your skills, interests, and abilities. For example, Virtual Assistants are very popular now. They may not have existed when you last looked for work. 

 

Consider Additional Training

As you narrow down the type of job that interests you, take a look at the training and credentials needed to get a job in this field. Online training is available for a number of at-home jobs. Several free training classes are available in the resources section on HireMyMom. Here you can find training on how to start a virtual assistant business, work as a bookkeeper, a social media manager, a content creator, and more. 

 

Create a Resume

Now that you’ve identified your top skills and know the types of jobs you are interested in pursuing, the next step is to draft a base resume. While this can feel daunting, help is available. Check out our Cultivate course and other individual consultations offered.  Also, check out the Resume Tips for Moms Rejoining the Workforce on HireMyMom.com as a starting point. Here, you’ll find tips to help you build your resume.

Next, find a format you like to create your resume. (Several free templates are available online.) Use a resume format that diverts attention from your lack of experience or employment gap. For example, using a functional resume format highlights your skills. This an effective way to demonstrate to employers that, even though you haven’t recently held a job, you still have relevant expertise. This will direct the hiring manager towards the aspects of your resume that more effectively market your talents — such as your skills section or resume objective. 

For additional impact, ask a trusted source who is familiar with your work for a testimonial about working with you and include it. These testimonials can help you stand out from the field of applicants.

 

Tailor Your Resume for Each Opportunity

Tailoring your resume to each position you apply for is one great way to edge out the competition and make your resume stand out. Most job seekers use one resume for everything, so making yours more relevant to each position will help you get noticed and demonstrate to employers that you’re a perfect fit.

Having a base resume makes it easier to tailor your resume for each specific job opportunity. (Tip: Create a naming system for each resume you make so that you can quickly find prior versions to cut and paste new versions of your resume as opportunities come up.) 

 

Build Your Team

Most employers ask for and check references. To make sure you are ready for this step, identify people familiar with your skills and abilities and ask them to serve as potential references. Also, when you know a potential employer is going to call your references, be sure to reach out and let your references know what to expect. Fill them in on the job, the skills they are looking for, and help your reference prepare to make the case for why you are the best fit. (Be sure to thank them and let them know when you get the job!)

 

Create a Plan to Find Opportunities

Good news–you’ve reached the point in the journey when it’s time to officially start the job search. Having a plan will make you more successful. Consider our Cultivate course to help you fast track your work from home career and success

Set aside an hour or so each day to find jobs that interest you, tailor your resume and cover letter and apply. To find jobs that interest you:

  • Sign up as a Mom Professional on HireMyMom so you will have exclusive access to legit, work-from-home opportunities.
  • Research the types of employers that may need your skill set or offer the jobs you hope to land. 
  • Talk to friends, neighbors, and family members who may have leads.

 

Stay positive

As you search for a job, stay positive. Remember, you have a lot to offer. With persistence and flexibility, you’ll find a work-from-home job that helps you thrive.

I’d love to hear about  your successes, struggles and tips along the way. Please share your experiences by dropping me a line

 

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HireMyMom Success Story: Heather Swain

Tell us a little about you and your experience finding work on HireMyMom.

After a hard season of life, I decided to try and find a job where I can bring in some extra money while still being home with my son and not have to pay the insanely high costs of childcare. I saw an ad for HireMyMom, and I felt drawn to the site. Within my first day using the site I had two interviews scheduled and my first day as a VA is tomorrow!

 

What did you do previously?

Patient Advocacy. I have no previous experience as a Virtual Assistant. I have worked remotely on occasion at other jobs I’ve held, but nothing long term. I truly believe customizing my cover letters to mention how my past experience related specifically to each job I applied for helped me. I applied and also reached out via email to the contact listed on the job posting. The first job I reached out to this way is now my current employer! I fully believe that a customized email or cover letter and providing some information about yourself and your goals was the game changer for me!!

 

What is your top tip for landing a gig on HireMyMom.com?

Personalize your cover letter and always follow up. I think it’s so important because so many websites don’t provide that email contact information, and I believe if you have it, it’s worth reaching out to them to show you’re not only interested but that you’re willing to take charge and take a risk!! It can be scary to reach out to someone you don’t know, but it can come with big rewards as well!

 

What’s your favorite thing about HireMyMom.com?

That the employers are looking for help from women who are looking to better themselves and their families and understand the balancing act we take on as working mothers, especially those of us working from home.

 

What’s one fun or interesting fact about you?

I’m studying to become a certified aromatherapist.

 

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Mom Professionals, please complete this form our Mom Professionals Success Stories.

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10 Strategies To Land Your First Client As A Freelancer

Let me be one of the first ones to congratulate you on your decision to pursue your passions and share your God-given gifts with the world as a freelancer. While it’s not an easy journey, I can speak from over 20 years of experience that it’s a very rewarding one. 

One of the biggest hurdles to get over in this industry isn’t how to create a website, brand yourself or master social media but in landing your first paying client in what feels like a very crowded and competitive marketplace. However, with a well planned strategy, an attitude of determination and believing in what God has called you to do, I think you will find landing your first client can be easier than you think. 

Here are 10 strategies to help you land your first client as a freelancer. 

 

  1. REACH OUT TO FRIENDS AND FAMILY

While this strategy will not work for the long term because let’s be honest, while most of your friends and family will whole-heartedly support your business and cheer you on, the majority of them are not going to be your target market or ideal client but that doesn’t mean you can’t share with them what you are doing. 

Maybe you just launched a graphic design business, for example. Let your friends and family know what you are doing and what kind of client you are looking to work with. You can shoot them a quick message on Facebook or an email. 

Here is a sample script you can use to get you started:

Hi Sally! Hope you and the kids are doing well. I have loved seeing your vacation photos on Facebook recently looks like a really fun time! I wanted to send you a quick message to let you know I just started my own graphic design business. I create logos for small women business owners (attached is an example design). I know you may not be in the immediate need for a graphic designer but if you hear of anyone looking for one I would greatly appreciate you referring them my way. I would also be grateful your prayers and support as I embark on this new journey as a freelancer and of course let me know if there is anything I can do to support you too!

When reaching out to people, it’s important not to be pushy or demanding. Make your messages personable, don’t send out copy and paste messages as they can feel cold and pretty easy to spot. The goal is to help spread the word about what you do in a non-salesy way and through these messages you may find 1-2 people through your warm market who are actually in need of the services you provide or can quickly refer you to someone who does. 

 

  1. ETSY/CREATIVE MARKET

As a freelancer you can create an account, online shop and list your products and services on sites like Etsy and Creative Market. Staying with the same example as a graphic designer, you could list logo examples available for purchase. Ensure your listings are optimized by thinking about how your ideal client would be looking for your service or product. It’s important to research the fees associated with these websites as while they can help you land a new client quickly they do take a percentage of the sale. 

 

  1. CREATE A WEBSITE

As a freelancer, it’s important to start branding yourself as a professional and a website is crucial to that strategy. A website allows your first client to find you easier online through Google searches and showcase your experience, skills and expertise. 

As you reach out to people to share your services you will find most will ask “What is your website?” because in the information driven age we live in, people want to see it and read it for themselves. It’s also not a good use of your time to keep explaining to people over and over what you do when you can direct them to a website where you have shared everything they need to know all in one place and can check out examples of your work through a portfolio.

Through blog posts you can give free value and solve problems to help you gain the trust of your next client who desperately needs what you have to offer. Create a blog board on Pinterest to showcase your blog posts in one place. 

 

  1. NETWORK LIKE CRAZY

There is no sugar coating that landing your first client will take some old fashioned hustle. Go to local networking meetings where you can build relationships faster face to face. Go prepared with a warm smile and a stack of well designed business cards and don’t make the business killing mistake of handing your business card to someone and not asking for theirs in return. Not only does this come across as self-serving but you need to go home with a stack of contacts that you can connect with on social media to keep building the relationship with. 

You can find local networking groups through Meet Up, Facebook and by searching your local Chamber of Commerce for events such as luncheons and mixers happening in your area. 

 

  1. CREATE A FACEBOOK BUSINESS PAGE

You will find that social media will play a huge role in your business and landing your first client. There are many advantages to having a Facebook Business Page like having the content indexed by Google and having the ability to run Facebook ads to target your ideal client. 

You can use your page to go live and give valuable tips to your audience that will help you stand out as an expert and build relationships with your audience while sharing calls to actions that direct your audience to what you offer.  

 

  1. UPDATE YOUR LINKEDIN PROFILE

Just like a Facebook business page, LinkedIn is indexed by Google and can help your ideal client find you. Maybe your profile is old and outdated? Now is the perfect time to update your profile photo, cover photo, title, skills sets, work history, etc. You can even publish some of your blog posts to your profile to give value and showcase your expertise. 

If you don’t have a LinkedIn profile, definitely create one and start putting it to work for you as a freelancer. 

 

  1. DON’T WORK FOR FREE

As a new freelancer, you need experience and testimonials to keep new clients coming in. And while it may be tempting to offer your services for free in order to build a portfolio and client feedback, I can assure you this is not a route you want to take. 

Doing free work can chip away at your confidence and self worth and believe me, not even the people closest to you will respect your time or talents if you offer to do them for free and by doing so you are just opening up a can of worms. Let’s say you create a free logo for your dear Aunt Sally who then tells another member of your family that you created a beautiful logo for her for free and “probably wouldn’t mind” doing it for them too. 

Hear me on this, value what you do and don’t discount your worth. If you want to have a goal of getting 5 testimonials for your website or Etsy shop as quickly as possible because you know it will help you get even more clients, great but do not work for free. 

You will find especially if you are a service-based business that people, usually under no ill intentions, will come to you and say “I just need you to do this one thing, take a look at this one website, I just need 15 minutes of your time” so it’s best if you learn early on how to deal with this. None of us get to the privilege to walk into a doctor’s office and say “I just need 15 minutes of the doctor’s time to look at this spot on my arm” so don’t allow anyone to steal time from you either.  

Tell Aunt Sally that you are willing to create a simple logo for her this one time at a discounted rate in exchange for a testimonial and give her a one time coupon code with an expiration date to create urgency to use on your website or in your shop but decide now not to work for free. 

 

  1. COLLABORATION

There are lots of business owners out there who are working with clients using their skills sets but need to hand off work that they either are not qualified to do or don’t want to do. For example, a person that designs websites very often has clients that need a logo, branding advice, copywriting services, graphic design work for other elements, photography, etc. The web designer needs to be able to refer their clients to someone who can take care of these tasks. By collaborating with other business owners you can create an endless network of referrals. 

Think about people in your field who would need to have you as a referral and reach out to them to let them know you would love to collaborate and also send client referrals their way too.

 

  1. COLD CALLING / EMAILING

Okay, I know just the sound of that may have made you cringe but hear me out. As a freelancer, especially a starting out one you will need to break out of your comfort zone a bit but that doesn’t mean you have to be sleazy or obnoxious either. 

The beauty of the online marketplace is the ability to generate leads while you sit at home in your yoga pants, coffee in hand and your laptop (I know all you introverts are saying “AMEN!” right now). There are millions of leads out there, you just have to be willing to go find them. 

If you are a virtual assistant, you can research small online business owners through social media or googling a few keywords of your ideal client like “Christian coach” and find lots of websites. This allows you to seek out who you want to work with and sending them a message either through email, LinkedIn, Facebook fan page messenger, etc. 

Yes, there will be people you never hear back from and yes there will be people who respond and say they aren’t looking for your services right now but so what. You never know when those seeds you planted in faith will come back to you. 

Here is a sample script you can use when reaching out to potential clients you find online:

Hey Becky, my name is _________ and I am a freelance virtual assistant who came across your website. I love the passion you have for your calling and have no doubt the clients who work with you are very blessed to have your guidance. I read one of your blog posts __________ and it was so moving and inspiring.

The reason I write to you today is to introduce myself and to inquire if you are in need of a virtual assistant at the moment? My skills sets include __________ and you can visit my website to see my portfolio and testimonials www.________.com

Whether you are in need of my services at the moment or not, I am grateful for the connection and appreciate you taking the time to read this email. I have also connected with you on your Facebook page and sent a connection request via LinkedIn so I can continue to support you in the work you are doing. 

Thank you again for your time and consideration,”

The goal is to make a connection and build a relationship but can you imagine the leads you would generate if you sent just 5 emails per day to people you found online and wanted to work with!? Yes this takes work, time and a lot of consistency to keep showing up when your inbox goes empty, but I can promise you God will work to nurture these seeds if you will be brave enough to plant them in faith.  

 

  1. HIRE MY MOM COMMUNITY

Did you know for the past 12 years HireMyMom has been helping freelancing women and moms just like you find quality, legitimate work from home jobs and clients? By joining our community, you can confidently share your skills and look for high quality positions and clients as well as have access to more training and resources to help you build your business. Click HERE to learn more about what we have to offer and become a member today.  

Were these tips helpful? Connect with me on social media on LinkedIn, Facebook and Instagram!  I would love to hear from you. I know with consistent action you will no doubt land your very first client very soon!

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Not Landing an Interview? 4 Things Costing You That Dream Job

You’ve polished up your resume and spent hours finessing your cover letter. You feel great about it and press send, confident that you’ll be getting a response ASAP. But 24 hours turn into a week and then a month, and still no call comes your way. You were feeling pretty confident in knowing how to land a job interview. What went wrong? Such a devastating scenario is not uncommon. If the interview for the career of your dreams is continuing to elude you, you might be falling prey to four mistakes job seekers frequently make. Here’s a look at each error, and what you can do to make sure none of them stand in the way of you and that corner office.

You have Skills, But Not the Right Ones

While reading the job posting in-depth, you probably cross-referenced your own résumé. Experience with marketing automation? Check. Familiarity with integrating CRM and marketing automation systems? Check. But wait. Hold your horses, eager one. Maybe the company you’re applying to uses Marketo and Salesforce.com, but your experience has only been with Eloqua and Microsoft Dynamics CRM. You might not see a difference, but the hiring manager will.

Failing to specify your exact experience, or having similar, but not exact experience to what is required can cause an employer to pass you over. The hiring company’s goal is to spend as little time training you as possible, so be sure to be explicit about your skills. If you notice a trend in specific skills you’re lacking, try to see if Coursera has a course on the subject, and get busy learning. If you come into the interview, you want your acumen to clearly back up what’s on your CV.

Background Checks Not Checking Out

Not all companies perform background checks on prospective hires, but many do. And seemingly insignificant things you’ve forgotten about can negatively impact such a check. Even though you’ve forgotten it, the hiring manager will see a big red flag and move on to the next candidate. Scour your memory for anything that could taint a background check. Did you have credit card fraud from identify theft years ago? It’s likely that hasn’t been cleared up. It’s advisable to look into a company like Lifelock for an identify theft protection service that’ll protect your reputation and even give you a one-million dollar guarantee.

Another form of background check, albeit more informal, is a look at your social media profiles. Be sure any of your pages that are public present your most professional image. Many a job seeker has been shunned thanks to a poorly worded tweet or an inappropriate Facebook photo.

Timidity and Fear

In life and your job search, you really can be your own worst enemy. People sabotage themselves in a variety of ways without even knowing it when going after a new career. A lack of confidence can prevent you from even submitting your application. Anxiety over being told no can keep you from asking the people in your network for a personal recommendation. A fear of public speaking can hold you back from completing the presentation portion of your interview process.

The best advice for surmounting these self-created obstacles? The old adage, “fake it until you make it.” Force yourself to send in your resume. Remind yourself that some people may reject your request for a recommendation, but that others will be happy to help you. And if public speaking is an issue, there’s never a better time than the present to brush up on this very valuable skill. Look into a Dale Carnegie course or a program like Toastmasters to improve your communication and your confidence.

You’re Barking up the Wrong Tree

Finally, you may have all the rest of the ingredients right, but are just going to the wrong place. When applying for a job, it’s best to go through the channels prescribed on the company’s website. Does it say to submit a Web form? Submit a Web form. You may think you’re being clever and unforgettable by showing up in person and asking to see the CEO, but you probably won’t get past the receptionist, and may cause a lot of annoyance too.

Remember that job applications often go through several layers of people, sometimes starting with a secretary or office manager. You never know who is responsible for the initial sifting of applications, so be courteous to everybody. And if you don’t hear anything back, it’s okay to be persistent but never be pushy.

So, there you have it. Investigate this “How to Land a Job Interview” tips. If there’s a position out there that is calling your name, it’s probably worth pursuing with everything you have. Don’t let avoidable gaffes obstruct your vision for your life. Make sure you have the skills needed, and are precise about communicating them. Keep your background checks sparkly clean by getting identity theft protection, and keep your social media profiles just as immaculate since you never know who’s looking at them. Push yourself to overcome any obstacles you’ve put in your way, and be sure you’re applying to the right person in the proper way. With this approach, you’ll be unstoppable. And that dream job will be inching closer and closer to your fingertips.

Check out these other great articles about interviewing tips as a work from home professional. Also check out our current job postings for mom professionals.

(Photo courtesy of Shutterstock.)

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