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August 15, 2022

5 Tips for Hiring Help for Your Online Business

Online business can be very rewarding, but it can also be time-consuming and take up all of your attention if you’re not careful. In order to maximize your profits and keep your business growing, consider hiring help with certain aspects of it. There are several reasons why you might want to do this, including expanding your products and services, reaching new locations, or just to have more time to focus on other things like marketing or increasing your sales volume. Here are some tips to help you hire the right kind of help for your online business.

1) Understand the Different Types of Assistants

When you’re running an online business, there are a lot of different hats you have to wear. You’re the CEO, the CFO, the COO, and the list goes on. So it’s no wonder that you might need some help to get all of your work done. But before you start hiring, it’s important to understand the different types of assistants and what they can do for you. There are administrative assistants who handle scheduling, billing, payroll processing, travel arrangements and customer service. There are also operations or production assistants who manage inventory control, shipping & receiving or quality control tasks. And then there’s web design which is a specialty job that does not typically fall under the umbrella of an assistant position. It’s possible to hire more than one type of assistant at once if you’re working in more than one area of your business.

2) Know How Much Time You Need

If you don’t know how much time you need, you won’t be able to find the right person to help. Consider what tasks need to be done and how often they need to be completed. You may also want to consider your budget and whether or not you can afford to hire someone full-time or if you need someone part-time.

3) Know What You Need Done

Before you start your search for the perfect virtual assistant, take some time to sit down and figure out exactly what tasks you need help with. Once you have a good understanding of what needs to be done, you can start looking for someone who is qualified and experienced to help you with your specific needs.

4) Choose Your Candidate Carefully

When you’re hiring help for your online business, it’s important to take your time and choose the right candidate. After all, this person will be representing your company, so you want to make sure they have the right skills and attitude. Here are a few tips to help you choose the right person: 

  1. Ask if they have any other side jobs or if they work with other businesses. 
  2. Find out what their strengths are and what their weaknesses are, so that you can match them up with tasks that suit them best. 
  3. Ask how much experience they have in their field (for example: graphic design). The more experience someone has in their field, the better their knowledge of industry-specific terms, processes, rules and regulations.

5) Train Them Well

You’ve finally decided to take the plunge and hire some help for your online business. Congratulations! This is a big step that will free up your time so you can focus on other aspects of running your business. But before you hand over the keys to your virtual kingdom, there are a few things you need to do to set your new hire up for success. First, provide them with clear expectations and detailed instructions. Next, provide them with all the tools they’ll need to complete their tasks. Finally, have regular check-ins to make sure they’re getting it right and providing you with valuable feedback on how they feel about working for you.

What tips and tricks have you learned for the hiring process? Reach out and let us know!

 

 

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January 10, 2022

Our Top Tips to Make This Year the Best Ever for Your Business 

The start of a new year reminds us of the possibilities ahead. And, at this moment, there are so many possibilities for small business owners. The economy is growing and changing quickly. People worldwide are rethinking how work fits into their life. Virtual work continues to grow, changing the complexion of teams and the way businesses find staff and customers.

The Hire My Mom team is excited about the year ahead–and based on our conversations with the entrepreneurs we work with, we know you are, too. We’ve all learned a lot about flexibility and resiliency in the last two years. We’ve learned a lot about ourselves, our goals, and our businesses.

As we embark upon the first few weeks of 2022, we know that many of you are doing some future planning. To help, we’ve gathered our top tips for business planning and dropped additional resources into each suggestion to help you refine your business plans and tackle your goals this year. 

Let’s dig in!

 

Take inventory

January is a great time to look back at last year and complete an honest assessment of what went well and where you might want to change tracks. It’s tough to do this in the heat of each project, but the start of the new year and the planning that goes with it is the perfect time to reflect. 

One way to do this is to perform a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. This type of analysis is quick and gives you a good sense of where you are right now, where you are heading and insights about how to make the most of every opportunity before you. You can complete a basic one at your kitchen table by hand, dash one out on your computer, or take advantage of our free template.

 

Set goals

Frequent readers of the blog know we often suggest goal setting as a first step–and with good reason, the process works! After the craziness of the last two years and the unknowns about the future, you might be tempted to set only one goal–going with the flow. We get it! It’s tough to make solid plans these days.

However, in our experience, setting a few practical and achievable goals and sharing them broadly with your team is a key component for success. Goals create the yardstick that guides you and your team along the way when the unexpected happens. Setting SMART goals–those that are specific, measurable, actionable, relevant, and timely, can help to shape your day-to-day actions and guide your longer-term thinking. Check out our tips for setting SMART goals with remote teams.

 

Brush up your leadership skills

Leading a team is hard work. No matter how long you’ve been doing it or how many people you lead, the work takes a toll. 

But, like any muscle, your leadership skills get stronger with knowledge and practice. As we head into the new year, check out this blog about traits all great leaders share. It’s a quick read, but it offers concrete ideas about improving your leadership skills. 

 

Get support

Consider adding your own development to the list as you think about your business goals. As a leader, it’s easy to lose focus on growing your own skills. And, leadership can be lonely. A Mastermind group can help you get the support and guidance that can take your skills and your business to the next level and open up new possibilities for you. 

In 2022, Hire My Mom is offering a Mastermind group for small business owners. The group will meet virtually twice a month. One meeting each month will focus on growth in a specific topic from a coach or professional in the area. The other meeting will function as a think tank to collaborate, brainstorm, discuss and offer suggestions, ideas, and problem-solving to one another.

Learn more here. Then, you can mark one of your goals complete. (We love that feeling!)

 

Find a coach

As an entrepreneur, it’s easy to let your business goals take center stage over your personal goals. When that happens, many people, especially moms, feel guilty. But, one thing we have learned over the years is that finding meaningful success without sacrificing family time is a team sport and like all teams, a coach is a critical part of the team. 

We all need support in business and life. It’s easy to feel stuck or overwhelmed–especially as you raise a family, navigate career space and build a business. An experienced, independent, outside voice can help provide feedback on what’s working and what’s not working and give you the clarity you need on the best way to use your time and energy.

Coaching can work with a Mastermind group or without. You can find a coach to help you focus on your business or to help you grow your leadership and other soft skills. Hear directly from two coaches with different focuses, learn more about how they help their clients get results. 

 

Lighten your load

As you started your business, you likely did much of your work yourself. You managed your calendar, pitched products, booked travel, invoiced clients, monitored social media, and built and managed your team. But, as your business grows, it becomes more challenging to shoulder all that work alone. 

What’s worse, doing all the things can prevent you from investing the time and brain power needed to grow your business in meaningful ways. Enter the Virtual Assistant.

Virtual assistants (VA) can save the day–and your sanity. Knowing how to find and use VAs can change your life as an entrepreneur and help you take your business to the next level. As you plan for the new year, consider if it’s time for you to find a virtual assistant.

 

Build a system

After conducting a SWOT analysis, many entrepreneurs find that efficiency is one of the areas of potential improvement for their business. An easy way to improve efficiency is to create a system for portions of your work. 

A system is a set of processes, tools, people, and strategies that work together to solve a problem or achieve a goal. Creating a system for portions of your work can help you achieve a level of automation that lets you work more effectively on the things that matter, add predictability to your business, gain some time back, and make your life easier.  Here’s how to get started.

 

Show your team some love

In the hustle of daily life, it’s easy to take your team for granted. After you read this blog, spend a few minutes dashing off notes to your team members telling them how much you appreciate them and why.

Then, consider making recognition a practice this year. If the idea of creating a more formal recognition process daunts you, check out this blog for ideas about how to recognize your team members, why it matters, and to learn ways to make the process feel more natural. 

Also, consider conducting performance reviews for your team. Performance reviews are an essential tool and can lead to rich conversations and serve as a catalyst for growth for you and your team.  

 

Think about your team needs

If you’re like many employers right now, your team is likely on your mind. The members of your team are critical to your success. In the midst of the great resignation, you may be worried about finding your next team member and thinking about how to prevent your best employees from walking out the door. 

In the next few weeks, set aside some time to think about your staffing needs in the new year. Perhaps there are opportunities to let current team members grow in new ways. Maybe, you need to add roles or reorganize the way you work. 

Investing some thinking here early in the year can help give you a leg up if you need to grow or change your staff.  If you think hiring may be a part of your future, check out these tips to make your job stand out in a crowded field.

 

Cheers to a great 2022! 

Drop us a line and share how you plan for the new year!

 

 

 

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November 29, 2021

Seven Tips to Make Your Holidays Merry and Bright When You Work From Home

The holidays are right around the corner. Regardless of which holidays you celebrate, the end of the year is full of merriment and fun. As a mom or a small business owner, creating that magic often falls to you. That can mean hectic schedules, straining to-do lists, and little time to rest. And, unlike other holidays that come and go in a day or so, the holiday season lasts weeks–stretching from Thanksgiving to New Years Day. So, having a plan to thrive through it is essential–especially when you work from home.

When you work at home, the holidays can feel extra tricky because you’ve now added “making holiday magic” to the list of things to do in the same place where you live and work.

The HireMyMom team knows this feeling well and has developed strategies over the years to make the season easier. Here are our best holiday tips to help you feel festive, get everything done, and keep all the balls in the air as you work and make holiday magic all from home.

 

Just like Santa, make a list

Early in the holiday season, map out all the things you want to do before you hear your last sleigh bell for the year. Include activities that you must do and things that you’d like to do in two different columns. As you make your list, talk with your family about what matters to them this season–the places they’d like to go, the traditions that are most important to them, and the activities that feel essential.

Having this roadmap will make it easier to allocate your time along the way and help ensure that you don’t leave anything undone. Knowing what you want to do vs. need to do can help reduce the frantic feeling that often comes as the holiday inches closer. And, having a clear view of these things makes it easier to manage your calendar.

 

Shop early

Many Christmas carols romanticize the idea of stepping out on Christmas Eve morning to complete all Christmas shopping amid the hustle and bustle of festive shoppers. Clearly, these composers have never actually done this because Christmas shopping at the last minute is crazy town.

If you are shopping for holiday gifts this year, start early. The news is full of reports of shortages and shipping delays. Experts generally advise buying things as you see them. That advice matches our collective holiday experience as well. Waiting until the last minute adds to stress even in a typical year. As Christmas gets closer, the stores get more crowded, and you’ll feel more desperate. Shop early to avoid feeling the pinch that comes with having the shop at the end. 

Also, for many businesses, Christmas Eve is a workday. With all your holiday prep complete, Christmas Eve morning can be an amazing day to get work done and let you sail into the holiday with a sense of serenity that you’ve expertly prepared for the holiday and knocked through a good portion of your work punch list.

 

Consider holiday break child care

Most schools and daycares will close for at least a portion of the holiday season, with public schools closing for about two weeks between Christmas and New Years Day. Plan for this time now. Look at your work obligations and see if you can take time off. If the answer is no, line up backup child care. 

One of the many great things about the winter holiday season is that college students and older high school students are generally home and available to babysit. Take advantage of this season of plenty when it comes to childcare options. 

Also, don’t feel bad if you need to arrange childcare to work on holiday chores or take some time for yourself during the season. It’s a hectic time of year, and having extra hands to carry the load will make the season more manageable and fun.

 

Re-think your schedule

As an experienced work-from-home professional, you likely have a routine that you follow each day. When the holidays arrive, you may need to be flexible with your days. Get ahead of this by doing some pre-planning.

For example, consider how you can tweak your workflow during the day to accommodate a noontime run to the store for some quick gift shopping. If you are hosting and need to work while you have guests, think about how you can flex your workday so that you can still visit. Look to early mornings and evenings, depending on your biorhythms and schedule.

 

Plan to cut a few corners

Holiday celebrations can come with a lot of pressure. It’s easy to find yourself doing things you don’t value or enjoy because it seems like you should do those things. But, your time is precious, and there’s no prize in January for enduring holiday tasks.

We find it easier to let some things go if we plan to cut a few corners in advance. Planning to take these shortcuts makes it more deliberate and not a decision made in desperation at the last minute, which can be stressful. 

For example, if:

  • You don’t have the time or desire to make a full Christmas dinner, order it from a restaurant or grocery store. 
  • You hate baking, plan to buy cookies at a bakery. If you want to decorate them with your kids, purchase undecorated sugar cookie cutouts and skip right to the fun part.
  • You’d rather get a root canal than wrap presents, drop your gifts off at a wrapping fundraiser near you or pay the fee to have gifts wrapped at the store or by the shipper.
  • You grow weary of addressing holiday card envelopes, order them pre-printed or make address labels.

Also, remember there are no rules for how you celebrate. If you or your family want frozen pizza and a movie night on New Year’s Eve, go for it. You are free to make the holiday plans that work for you.

 

Make time for you

With all the planning and working going on, it can be challenging to carve out time for you. Don’t skimp on this step. If you do, you run the risk of sliding into the big days exhausted and stressed out. Plan to see friends, get some exercise, treat yourself to a pedicure. Do things that let you unplug and savor the season. 

If you are inclined to treat yourself to a holiday gift, may we suggest giving yourself the gift of a coach?

HireMyMom’s Mastermind & Coaching programs can help bring out the best in your business and your life. It’s specifically tailored for moms who want to work and home and find professional success without sacrificing family time. We think it’s the perfect holiday gift.

 

Bring some merry into your space and work-life

If you’re new to working at home, you may find that you miss the holiday fun and rituals common in offices. Check out these ideas for capturing some of that fun from your home office.

Drop us a line and tell us how you celebrate the holidays from home. Share the tricks you use to make the season more manageable and more joyful.

 

 

 

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October 25, 2021

Four Powerful Habits to Boost Productivity and Get More Done Each Day

As moms, we understand the power of habits. We develop habits to help our families keep moving. We encourage our children to develop good habits as they grow. The habits we depend on make it possible for us to keep many balls in the air while guiding our children to adulthood with support and direction. 

When you work from home, habits can serve the same purpose in your professional life. Key productivity habits can help make your days easier.

Over the years, the HireMyMom team has observed the habits of highly productive and organized work-from-home moms. Here, we share their habits with you.

 

Set Goals Early and Often

In Stephen Covey’s famous and bestselling book, The 7 Habits of Highly Effective People, he advises “to begin with the end in mind.” In our experience, starting with that view when approaching your work from a home office can help move the needle on productivity. Having a clear destination helps to keep you on track. Knowing your goals enables you to make decisions that support your overall objectives.

We tend to think of goal setting as an annual affair. While it’s true that a yearly cycle can help you develop longer-term goals, one habit we often see in successful work-at-home moms is that they set goals regularly and often in multiple time increments.

For example, if you have a big project due in 30 days, finishing it could be a goal for the month. Breaking the project down into smaller weekly and daily tasks provides shorter-term goals that can make your work more productive and help guide your decisions around the actions that will help you realize your goals. 

For best results, write your goals down. Research shows you are 42% more likely to achieve goals if you write them down.

 

Make a List

There’s nothing better than creating a to-do list and then crossing items off as you complete them. And, for moms who work at home, regularly creating a to-do list is an essential tool and an important habit.

There are many ways to make a list–you can use pen and paper, dash off an online list, or use a phone-based app. The important thing here is to take all the tasks rattling around in your brain and dump them into one place that’s easy to access and quick to read.

Here’s a low-tech approach we often see used and many find effective.

  • Treat yourself to a fun or pretty notebook and designate it for keeping all your lists and notes together.
  • Write your long-term goals on the inside cover and any pertinent information that you need regularly but don’t always remember on the back cover.
  • Draw a line down the middle of a fresh page each day. At the top, write “work” on top of the left column and “personal” on the right side. 
  • Assign tasks into each category. This method differentiates personal and professional tasks, which helps you be more efficient when you sit down to work.
  • Fill in the tasks that you aim to achieve that day, using your goals as a guide. 
  • Place the most important jobs at the top of the list or put a star next to them, so they draw your attention.
  • Enjoy crossing items off as you complete them.

 

Establish a Routine

As a mom, you know that babies and children thrive on comfortable routines. As a work-from-home mom, a routine can help you feel a greater sense of control over your life and time. Knowing what comes next and when makes much of your day easier because you don’t have to stop and think about each step. Instead, you fall into a daily rhythm that helps you thrive.

Many work-related routines fall away when you work from home–there’s no commute, you don’t have to get dressed or pack a lunch. While that has a beautiful quality, it also eliminates powerful signals to your brain that it’s time to work.

As a work-from-home mom, create new routines to set the stage for productivity. Here are some ideas to establish a routine:

  • Set specific work hours and honor them as much as you can. 
  • Batch your work by dividing your day into increments for doing certain things. For example, start each day by checking your email for 30 minutes. Then move on to a block of time dedicated to project-based tasks.
  • Use a timer to help keep you on track. For example, if you designate 30 minutes for email, use a timer to help ensure that email responses don’t eat up a block of time set for another task. As your routine falls into place, you won’t need the timer as much because you will feel the transition times as they approach–that’s part of the power of a routine.
  • Set aside break times to connect with a colleague through slack or gchat or walk around for a few minutes–just like you would in the office.

If you find Mondays particularly difficult, check out these tips to start your work week off right.

 

Develop Rituals

It’s tough to transition out of mom mode and right into professional mode without taking a few minutes to reset. 

When you work outside the home, preparing for the day and completing your commute are rituals that help you with the transition. But, when your commute is just a few steps down the hall, you lose that time and process.

Developing a few short rituals to ease the transition can make you feel fully present as you start your workday and can help increase your productivity. Here are a few suggestions to help create rituals to begin your workday:

  • Pour a cup of coffee.
  • Sip it as your walk around the block.
  • Listen to a short podcast related to your work.
  • Check your goals as you sit down at your desk to ground yourself in the day’s tasks.

At the end of each workday, rituals can help you transition back into mom mode. When you wrap up your workday, try:

  • Closing any open documents on your desktop.
  • Review your to-do list and cross out any completed tasks.
  • Make a few notes for the next day.
  • Close your eyes for two minutes and reflect on the day. Try to leave any stress behind.
  • Shut your office door, physically or metaphorically, as you leave work for the day

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February 13, 2017 0 Comments

4 Ways to Save Time During the Week

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Between being a working mom and juggling home, family, and other obligations, weekdays can be a mad rush of timing and scheduling issues.  It’s important to keep the peace as much as possible, but that’s tricky when there’s so much going on Monday thru Friday.  Read along for some best practices in saving time during the bustling workweek!

Get into a groove

Schedule and routines are helpful for everyone involved.  Start by setting a general weekday schedule that’s appropriate for the whole family.  Write out a list or calendar that features everything that needs to be done in a typical week.  From here, create your schedule for what needs done, who needs to be where, and where free time is located.

When you have a schedule that is fairly the same week-to-week, it’s much easier to handle spontaneous changes, as well as find the time that you can be more productive or spend with friends and family.  When you don’t know where your time is going, it can feel chaotic and things can begin to get missed.

Plan meals

Weekdays are characterized by work and a lot of running around, so cooking can be a time-consuming process.  To eliminate some of the time spent prepping and shopping during the week, ensure that this is done on the weekends, or a specifically designated day.

If you have several free hours on Wednesdays, maybe that’s your time to shop and food prep.  Find out what’s best for you and your schedule.  Take a Saturday or Sunday afternoon to plan your meals for the week.  Utilize Pinterest and other cooking sites to find recipes or ideas, then build your shopping list and get everything done in one trip.  It’s also helpful to spend a few hours prepping the food, or at least the items that can be done ahead of time. This eliminates a lot of day-to-day thinking about meal prep, and can also save money!

Set it all up

Plan your weekends! Although weekends are typically used for family, friends, and spontaneous adventure, they can also help you a lot during the workweek.  Spend an hour or so on the weekends to set up for the week ahead.

Create your to-do lists, schedules, meal plans, and anything else that is part of the forecast for the upcoming week.  This is a great mental exercise as well, as it keeps things much more calm and organized.

Know what you need

Sometimes saving time involves others that are available to help you.  Set up a carpool for your kids, which will give you more time to work or run errands during the week.  There are also meal exchanges, play dates, and other family set ups that give your family a break during the week.  It can be helpful to look into some of these options, especially on your busiest days.  Babysitters and caretakers are also incredibly useful to free up your time during the week.  Although it’s an investment, typically your time will be worth it to ensure that you’re able to get done what needs to be done during that time.

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January 30, 2017 0 Comments

3 Ways to Maintain Your Schedule

As a work from home employee, your schedule is bound to be your biggest asset.  It can be easy to veer off track with all the distractions not present in a traditional workplace.  If you can stick to a schedule, you’ll be more productive, efficient, and able to stay focused on tasks.

We’ve compiled some best tips and practices to ensure that scheduling comes easy in your home based career!

Use a scheduling tool

Scheduling tools are extremely useful and eliminate a lot of the back and forth required to schedule a call or interview.  These tools work by keeping track of your calendar and noting when you’re free.  This way, scheduling a call is as easy as sending over a link, having the other person select a time that works for them, then following through with the meeting.

This also works to keep you on schedule because it forces you to track everything, and also keeps you from losing a lot of time in setting up these appointments.  Some tools that work for this include Calendly, Doodle, and Pick.

Track your time

To stay on schedule and keep moving through your to do list, tracking your time is a must!  Whether you use an Internet based calendar or a basic to do list, this is a crucial practice to begin and enforce daily.

Use some type of to do list with all of your items, including personal items.  This is helpful as a home based employee since some of your time might be used to be with family, friends, and completing any necessary errands and housework.  Of course this isn’t the case for all work from home employees, but it’s part of the benefits of a flexible job.

When you’re able to make time for everything in your schedule, in writing, you’re more likely to do it and more likely to keep pressing forward to get to everything on your list.  Even though these are incredibly helpful, do note that it’s important to make your lists as realistic as possible to prioritize and get what needs to be done.

Limit interruptions

Kids, pets, calls and people at the house – all things that can bring work to a screeching halt.  If you know you’re going into a very important call or interview, set up childcare (or pet care!) ahead of time.  You can also leave notes on your door for mail carriers to simply leave packages, as well as limiting calls to certain times of the day.

Keeping yourself on schedule is all about managing your time and using tools to keep that time flowing productively.  Do your best to schedule your days, manage distractions, and work towards as much efficiency as possible!

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January 16, 2017 0 Comments

4 Keys to a Strong Job Application

It’s the time of year that we reflect and reevaluate our goals, and that often includes our careers.  If you’re feeling stuck, or you know it’s time to move on, your job application will be a valuable tool in the upcoming months.

While you may have a solid cover letter and resume complete, read along to ensure that you’re well-prepared and ready to take on the job market.

Reference ready

Do you have references ready to go?  You will likely want to note this in your resume and cover letter, as it shows that you are ready and willing for employers to speak to those who will vouch for you.

Be sure to set up your references ahead of time, so that these people have adequate time to prepare their notes and/or a letter of recommendation.  It’s a good idea to have 2-3 solid references on file, both in writing and available by phone or email for contact.  Ensure that these are people that you’ve worked for or spoken with in the not-so-distant future, so they’re able to speak to your current work and characteristics.

Strong but brief letter

Your cover letter should be thorough – but also brief.  This is the challenge of a great cover letter! Begin by conveying your interest in the specific position and company, followed by demonstrating why you’re the best person for the job.

From here, it’s best to include relevant positions and skills that are a match to the position, which is best presented with bullet points.  No one likes to be faced with huge walls of text, so bullets are a welcome break, and employers are able to digest your information in bite-sized bits.  This is a huge help to them, which helps your chances and makes your information appear more deliberate and efficient.

Resume without errors

Don’t go through all the trouble of writing a cover letter and resume without considering grammatical errors! From spelling to spacing to grammar issues, nothing is worse than discovering that you’ve made an easily-avoided error.  It’s better to take the time to fix them before they’re sent in, which can be accomplished with a keen eye and some help from family and friends.  Send your job materials to as many people as possible, and be open to feedback and revisions.

In addition to a resume without errors, it should also be concise.  Keep your resume to a maximum of two pages, and be sure to only include relevant information.  This is more labor-intensive, but it makes a huge difference to employers.

Confidence in your abilities

The number one tool you can bring to your job application is confidence in your abilities – and in yourself.  While you can have pages full of experience and accomplishments, if you lack the confidence to back it up, you will look less prepared to take on the job.  Job skills are incredibly important, but soft skills like communication and confidence are also key.

When you have confidence in your ability to do the job well, your potential employer will sense this, giving them more confidence in you.  Since an employer doesn’t yet know you at this point, it’s a great time to speak to them with authority and expertise with what you know you are capable of accomplishing!

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January 9, 2017 0 Comments

4 Top Tips for Using Facebook for Business

Facebook is an important and useful tool for promoting and sharing as your business.  Whether you’re a business owner, post content for other companies, or simply promote your services via social media, using Facebook effectively is key.

Read along for some top tips to ensure that you’re utilizing Facebook in the most effective ways.

Stay consistent

Consistency is key, and it’s the way to keep your readers engaged with your brand and its content.  If you’re posting very sporadically, no one gets to know you.  Try to avoid posting five times per week, followed by once per month, followed by 3 times per day.  Get into a routine that suits your content and schedule, and make sure that it’s realistic.

To start, figure out how much time you have to create content.  If it’s one hour per week, determine how long it takes to create each post.  You’ll also want to factor in consistency here and determine if this will be feasible as an ongoing schedule. From here, create a content schedule that includes the content that will be posted with the date and time.  If you’re able to do this weeks or months in advance – even better! Do what you need to do to establish a routine that is consistent and doable for your schedule.

Visual appeal

Your posts can’t simply be informative, they must also look nice. Articles can simply use the attached photo or a stock image, but your quotes, tips, and customized posts need to look their best and match your branding.  Facebook is a very visual platform, and posts containing graphics often per

You can utilize programs such as InDesign or Illustrator to create graphic posts, or simply use free online tools like Canva, Pablo, or PicMonkey.  These sites allow you to upload images, add text and/or shapes, and so on.  You’re able to create stunning posts in a matter of minutes, and it’s much better than constantly borrowing graphics from others.

Avoid selling

If you have a business, your first reaction in using Facebook for business is likely for sales.  Unfortunately, this isn’t the best course of action for social media.  It’s tempting, especially with a large, engaged audience, but it’s not ideal.  This doesn’t mean you can never feature your products and services, but they should always include the benefits to your prospects.  Additionally, you’ll still want to keep these posts to a minimum.

Your goal, in using Facebook for business, is establishing a presence, as well as establishing yourself as an expert in your line of work.  Provide a generous amount of valuable information to your readers, and they will realize that you have a lot of knowledge in your area.  You can also provide tips, advice, product usage information, benefits of using your type of services, inspirational quotes and information, and much more.  Keep your information varied and interesting, but ensure that 75-80% is valuable versus salesy.

When you do post something that could lead to a sale, your audience will be more likely to receive this favorably, since you are the expert and they’ve valued your free information so much so far.

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December 30, 2016 0 Comments

4 Tips to Start the New Year with Success

“New Year—a new chapter, new verse, or just the same old story? Ultimately we write it. The choice is ours.” – Alex Morritt

Happy New Year! As we embark on this fresh start, it’s clear that everyone has planning, goals and success on the brain.  Whether you’re seeking to find business success, lose weight, face fears, or simply get organized, now is the time to begin a new year successfully.

Set manageable goals now

Use the momentum of this time of year to set goals.  This doesn’t mean you have to (or should) set very daunting goals, but those that are manageable.  It’s typically easier and more effective to select 6-10+ smaller goals and break them into several weeks or months.  It’s much more difficult to focus on a goal that is over a year away, and momentum can be lost almost instantly.

Where do you want to be in your personal life?  Your career?  Your family life?  In your faith or spiritual life?  Think about all areas of your life and set goals in intervals that are likely to be achieved.

Reflect on your accomplishments

We tend to skimp on giving ourselves enough credit for our achievements.  Take out a pen and a piece of paper and really think about the good that you’ve done this year.  Have you been more present in your family time?  Did you earn a raise in your freelance position? Land a client that has been truly enjoyable?  Give yourself these wins, as it’s very encouraging as you start into a new year.

Do an audit

While we already discussed looking at your accomplishments, this it the time to audit all areas of your life from the previous year.  What worked and what didn’t in all areas? How can you improve?  Do you plan to stay in your  job(s)?  This is also a good time to analyze your rates and financial situation as well, and a prime time to consider tax and other filing items.

Refresh your materials

With a new year comes reflection, which can often mean changing of jobs and career paths.  Are you ready to put your best foot forward?  Especially if you’re considering a career change, or simply want to pick up some more freelance work, it’s a great time of year to update your job search materials.  Ensure that your resume and cover letter are updated and edited.  Review your references on file and make contact or select new ones to be sure that you have the best people in your corner.

Moving into the new year successfully is all about reflecting on what worked and didn’t work in the past, as well as a clear, thoughtful plan for the future.  Take stock in what has already happened, praise yourself for where you’ve shined, and set goals that challenge and move you forward in this promising new year!

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November 7, 2016 0 Comments

4 Tips to Achieve Ambitious Goals

Achieving goals is a prominent concept in business, life and self-development, and it’s for good reason.  When we set goals, we’re more likely to get where we want to be in life.  Although establishing these goals is a lofty and admirable practice, there are ways we can go about them that will ensure that they’re much more achievable!

Write it out

We often forget things if we don’t write them down.  Think about going to the grocery store without a list – we often end up forgetting several things.  The same can be said for to-do lists and other means of writing down reminders.  First of all, by writing down your goals, you’re more easily able to remember them on a daily basis.  Additionally, writing down your goals makes them that much more real.

Visualization is another large part of goal-setting, so if your goals are time-oriented, purchase a wall or refrigerator calendar so you may see your goal date, daily steps, or time passage appropriately.  When you can actually see something in front of you, it’s a more constant reminder of what you’re trying to achieve.

Every day, every week

Do one thing every day or every week to work towards accomplishing your goals.  It can be as simple as reaching out to someone, making a contact, networking, completing a document, or anything small that will help you on your way to success.

Choose an interval that works best for you.  If you know that daily practice isn’t possible, stick to weekly.  When you keep this momentum going, no matter daily, weekly or monthly, you’re more focused and able to come back to what’s important.

Be realistic

Goals must be realistic to be obtained, and what’s realistic for you may not be the same for your friends, partner, or family members.  You know what you’re able to accomplish, and you also know that goals require you to push a bit.  We feel much more accomplished when we’ve strived for a goal and made it happen, so ensure that “realistic” does not mean “easy.”

With that in mind, set goals that are able to be accomplished in a set amount of time.  By keeping time ambiguous, you’re less likely to commit.  Set a specific goal, with a time frame, that is possible within the scope of your lifestyle and willingness to accomplish it.

Move forward

If you’ve reached a goal, go a step further or establish a new, more bold goal that is similar.  You can also choose another step forward that will complement your prior achievement.  Setting, achieving, and moving on from goals is all part of self-improvement; we can stretch ourselves and work to improve and grow.

Goals don’t need to be scary or unobtainable dreams – they can be a real part of your life that allows you to strive for more and gain a true sense of accomplishment.  Reach for your goals, whether they are personal, business-related, or simply related to improving yourself.

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