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November 20, 2017 0 Comments

4 Tips for a Successful Facebook Business Page

Facebook business pages are almost a necessity if you own any type of business.  If you’re not super social media savvy, you might have a lot of questions.  What should I be posting? How often? Should I just constantly push my products and services?

There are many ways to be successful online, but there are some things you can do to create a valuable presence on your Facebook business page.

Be consistent

If you’re going to have a Facebook business page, you need to be consistent in posting! It doesn’t mean you have to post daily, but it means you have to stay on a normal posting schedule.

If you know you can’t post daily, don’t post daily; this isn’t necessary. If you know you can commit to 2-3 times per week, go for it.  It’s whatever you can do to provide quality content on a consistent basis that matters.

Don’t sell

This might be counterintuitive, but you should refrain from selling most of the time.  Your Facebook business page should be a place where you show your expert status and provide valuable and inspiring information.

While it’s fine to mention your products and services once in awhile, it shouldn’t be the main focus of your posts.

Show your human side

Your business page should be kept professional, but not always business related.  Which means, it’s fun to show some behind the scenes items and share a bit about yourself.

Obviously, this depends on the type of business you’re in, but especially if you’re a small business, people want to know YOU.  People do business with those they know, like and trust, so it’s fine to share some personal details or the behind the scenes parts of your business.

Be valuable

After all of this, what should you be posting?  Anything valuable! What does your audience want to know about? Establish yourself as the expert.  Share fun information, helpful information, tips and advice that can be actionable for your readers.

When you provide value, stay away from selling most of the time, and develop a consistent presence, your page will begin to grow, leading to greater exposure for your business.

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October 30, 2017 0 Comments

HireMyMom Employer Success Story: Zachary Sexton

Tell us a little about your business and how you got started.

I teach digital productivity to business owners. I got started by fixing my own productivity issues. That lead me to working with small business owners who had the similar struggles with focus and organization.

What advice do you have for entrepreneurs and home business owners?

Carve out time every week to think, plan, organize and review your work. Put it on your calendar. Taking 1 to 2 hours a week to do this may seem like a waste of time, but the:
  • planning- will save you from going down unproductive rabbit holes and get you off the hamster wheel of reacting to one emergency after the next
  • organizing – will allow you to work faster during the week and prevent redoing work you’ve already done
  • reviewing- will give you the opportunity to see what type of work that gave you the best results with the least effort. This information will give you a better idea of the types of projects and clients to engage with. It will also let you know what work should be automated or delegated (to a productive mom of course ;-).

When should one consider outsourcing or hiring additional help?

As soon as possible. The more time you can spend working in your zone of genius, the more value you will produce and the better you will feel. The only way to spend time doing the things you are great at is to have people help you with the areas outside of your sweet spot.

What is your top tip for hiring great talent?

Be annoyingly specific about how you want people to reach out to you about the position. If they can’t follow specific written instructions when applying, that’s not likely to change after hiring.

What’s your favorite thing about HireMyMom.com?

The talent! I was blown away by the quality of the candidates I received from my job posting.
.

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October 16, 2017 0 Comments

5 Tips for Instagram for Business

As Instagram continues to be one of the biggest players in social media, it only makes sense that you’d use it for business.  According to Wordstream.com, 6 in 10 adults have Instagram accounts, while there are 15 million registered businesses using Instagram business profiles.

It’s an important place to be, and there are many things you can do to improve your presence on the platform to reach more people and share your knowledge.

Use Stories

We’ve all heard of Instagram Stories by now, which is Instagram’s answer to Snapchat.  According to Techcrunch, Instagram Stories are now doing better than Snapchat, with Instagram Stories at 250 million daily users compared to Snapchat’s 166 million.

Stories are a way to share behind the scenes content, everyday life, and more of a personal look at yourself and your business.  People do business with those they know, like, and trust, and stories are a fun, unfiltered way to show this off.  Give your followers a day in the life of your business, show them your favorite things, or some of your top tips and tools in doing business.  If you have employees, allow them access to post about their days in the business as well.

Another great thing about Stories is that it keeps you at the top of the page as you post content, so you stay on the minds of your customers and prospects.

Connect with Others

It’s great to utilize Instagram for posting, but it’s also important to interact with others! Take some time everyday to seek out other users and posts, adding thoughtful likes and comments as you see fit.

Go outside of your industry as well, since you’re more likely to find customers this way.  You can simply spend 10 minutes per day liking, following, and building up network on Instagram; this will make a big difference in your follower count and engagement.

Use Hashtags

Hashtags are important ways to be found on Instagram.  You can – and should – use hashtags on your own Instagram Stories and Instagram posts, but you can also use them to find others.

In your own posts, it’s best to post your normal post and caption, then include hashtags in a separate comment.  You can use up to 30 hashtags, and they should be a mix of generic tags (i.e. “#success”), more specific tags (“#hiremymom”), and location-based terms.  Location-based tags (i.e. “#palmbeacheventplanner”) are especially important if your business is local or brick and mortar.

Search hashtags daily to find others that are posting similar things to you, or seeking your services.  Offering a simple like or comment can lead them back to your profile, increasing the likelihood of a connection – or a sale.

Be Consistent

As with all social media sites, consistency is king!  Think beyond business posts too – your audience wants to get to know you.  Participate in #FollowFriday, a fun Friday event on Instagram where you introduce yourself to your followers.  You can include little-known facts and other information about how you got your start in business.  These types of posts keep you relevant while providing content.

Do your best to post on a consistent schedule in a way that’s feasible for you and your schedule.

Keep an Eye on Quality

Instagram is still a visual platform, so quality photos are a must on your main Instagram feed.  Instagram Stories can be much more informal, but do your best to edit your regular photos to be as nice as possible.

People like to look at beautiful images, so do your best to keep your feed looking good.  Also, the top 9 images on your Instagram feed are the most viewed, so always ensure that they’re reflecting you, your business, and your brand as well as possible.

To succeed as a business on Instagram, include some items that aren’t simply business, connect with your audience, and be consistent!

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August 28, 2017 0 Comments

4 Top Qualities of the Best Managers

Being a good manager is more than simply showing up and giving orders.  In today’s world, it’s important to develop an array of qualities that bring out the best in your employees.

According to a study by Dale Carnegie Training, “29% of the workforce is engaged, 45% are not engaged, and 26% are actively disengaged.”  These are alarming numbers, and much of employee engagement deals directly to the employee’s immediate supervisor and manager.

Read along for some of the top attributes in being a successful manager with engaged employees.

Empathy

Empathy is fast becoming the number one trait of managers! When we express empathy, we’re relating to the feelings of others.  As a manager, being empathetic will allow you to interact on a more personal, effective level.

When your employees sense that you care about them, their current situation, their workload, and so on, they’re much more likely to come to you before things get bad.  This allows you to increase employee retention and put out those fires before they get too big.

Present

It’s a tough thing to be present in today’s technological world! As a manager, your presence is not only appreciated – it’s necessary.  When you’re present and communicative with your employees, they feel that the matter, and they’re more likely to stay in contact on a consistent basis.  When you have work from home employees, this is especially a bonus!

According to OfficeVibe.com, 69% of managers are uncomfortable communicating with employees.  When we’re uncomfortable, we tend to stop communicating and leave things in a confusing state.  Once you’re disengaged and uncommunicative, employees begin to question motives and lose morale.

Trustworthy

As a manager, your actions are always on display.  You become the example for your employees, so “Do as I say, not as I do” will not work! This does not inspire confidence in your employees.  Your actions and words must match, which is the hallmark of a trustworthy person.

When your employees trust you, it gives them the confidence that you’re capable of leading them.  Like it or not, employees want some reassurance in their work and the direction of the business.

Another way to establish trust is by being direct.  It’s important to be empathetic, as we’ve stated before, but to keep employees trusting that you’re looking out for their best interest, keep things simple.  From your requests to your meetings, keep to the point as much as possible.

Driven

It’s hard to expect your employees to work hard and feel fulfilled in their job if you don’t.  We all ebb and flow in our job satisfaction, but as a manager, you need to work to ensure that you stay positive – or make a change.

Stay driven in your business purpose and work to drive everyone else and keep morale high. If you’re miserable, how will your employees act?  Your drive will show in your daily work and communications, so do all that you can to remember why you started this business, and why you enjoy doing what you do.

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August 10, 2017 0 Comments

4 Ways to Be a Successful Leader

Leadership is a hot topic these days, and if you’re a boss or manager, it’s very important to be the best leader possible. There’s something to be said for effective leadership – it produced happier, healthier employees, keeps retention rates high, and encourages your employers to work more effectively.

Although there are so many ways in which one can be a great leader, we’ve compiled some of our best, most effective ways to do so. Read along for our tips and advice to be a successful leader!

Listen

So many of us listen with the intent to respond, instead of listening for the sake of listening. Whether receiving a complaint, listening to a client issue, or simply discussing something mundane, it’s important to be a good listener as a leader.

When your employers feel heard, they’re more likely to keep you in the loop and trust you. According to a study by IBM, “83% of employees experienced a more positive work environment when they felt there was trust in their managers/organization.” It’s clear that trust is important, and listening is one way to gain and maintain trust within your organization.

Give Feedback

Whether positive or negative, feedback is highly important! If employees have no idea if they’re working effectively or not, they can’t improve very easily. You can give negative feedback in a positive, constructive way that shows your employees where they can improve. It’s never helpful to put employees down or compare employees to each other.

On the other side, employees need encouragement when they’re producing positive work and ideas. If no feedback is ever given in this space, they start to feel underappreciated. Take note of the work quality of your employees – the good and the bad. Speak up and help your employees improve or feel encouraged.

Lead by Example

Supervisors who are never around, behave inappropriately, or ask employees to do things they will not do are not successful leaders. It’s highly important that you lead by example in attitude, work effectiveness, and leadership ability.

If you hope to encourage a workplace that works in harmony and produces great work, it has to start with you. Your employees will feel far more inspired to bring their best to work when they see their leader as a beacon of example. When you also do what you’re asking them to do, you’re also seen as more fair, trustworthy, and hardworking.

Communicate

There’s nothing worse than a boss who doesn’t communicate! The work environment truly starts to suffer, morale is lowered, and business organization starts to drop. As a leader, you’re in charge and responsible, and this begins with communication.

Keep your employees in the loop when you won’t be available, communicate all kinds of feedback, and encourage effective meetings and conversations. When issues pop up with clients or products, take the time to communicate about them as soon as possible. Keeping tabs on all items and having those conversations will keep your business moving much more smoothly.

Being a successful leader takes a lot of vigilance and effort. It’s a fulfilling job that has the opportunity to bring out the best in your employees and business. Take the time to build up your skillset as a leader, and you’ll find that you have engaged employees who truly want to do great work for your company!

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August 10, 2017 0 Comments

3 Ways to Handle a Negative Business Review

It’s something that every business owner dreads in today’s digital world – the negative review. Between SiteJabber, Facebook, Google, and similar sites, reviews are everywhere – and they’re very important. We do our best work to avoid the negative ones, but sometimes customers aren’t satisfied, whether rightfully so or not. Although negative reviews can and do often happen, the way we respond makes all the difference.

Since we can’t stop negative reviews from happening, read along for some best tips to handle them effectively.

Always Respond

It can be tough to want to respond to harsh words about your business, but it’s very necessary. Responding to the negative review shows that you care about your customer’s experience and your reputation. Future clients and customers put a lot of stock in online reviews these days, so it’s important to have a response.

It’s always better to have negative reviews with responses versus unhappy customers that appear to have been ignored.

Although responding to negative reviews is crucial, it’s also nice to respond to the positive ones! Give your raving fans some attention too, and show them that you appreciate that they took the time to give you a glowing review.

Stay Calm

When you see a negative review, you probably feel angry, hurt, or disappointed – or all three! It would be easy to respond with emotion and anger in the moment, but that won’t fix the problem or make you feel any better.

Once you spot the review, take a minute to calm down. Take a deep breath, step away if you need to, and come back when you feel that you’re able to respond calmly and rationally with facts and apologies if appropriate. Focus on the points that the unhappy customer made, instead of seeing it as a personal attack on you and your business. Express understanding and acknowledge the complaint, while taking the next steps to listen and fix it.

Correct the Issue

If your customer’s unhappiness is fixable, do your best to fix it. Sometimes, they just want to be heard and your response can do that.

Can you offer a coupon, something free or perhaps a consultation to address their concerns and try to win them back over? Offering something small can make a world of difference, especially if the offering is based on their specific concern.

In the case of most negative reviews, the customer just wants their frustrations to be heard. If you can offer something of value, do so! Remove emotion from your responses and address each review with concern, understanding, and professionalism.

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August 10, 2017 0 Comments

4 Tips for More Effective Meetings

Whether you work from home or in a traditional office, meetings are typically a part of your working life. They often get a bad rap as being ineffective, too long, and pointless, but they don’t have to be!

As a manager or supervisor of employees, you can change the outcome and effectiveness of meetings. Read along for some best tips and advice to hold meetings that are worth the time of your employees.

Determine if it’s needed

The first step to ensuring an effective meeting is to see if you even need one! Ask yourself:

 

  • Can my questions be answered easily in an email or over the phone?

  • Is this more of a question for one person versus a whole team?

  • Are the topics needing discussed going to be of benefit for the whole team?

 

You can potentially address questions or small issues via phone, email, or with one person much more effectively, versus involving your whole team’s time. This isn’t always the case, but it’s important to only hold meetings that serve a purpose.

Create a schedule

Once you’ve established that your meeting is necessary, it’s important to create (and keep to) a proposed schedule. While things can veer off course slightly, schedules will keep you on task and on time. Start with the topics to be discussed, then allocate a realistic amount of time for each topic. Be sure to leave time for further discussion and questions at the end of the meeting.

Take notes and distribute

Delegate someone on your team to take good notes, and be sure that they’re written in a way that all can understand them. Once the meeting is done, make sure that this person sends the notes to all meeting attendees. You can also start a team Google Document that keeps the notes in an easily accessible format in one place.

Keep it short

No one likes a long meeting! We’re all busy and other tasks need to get done, but sometimes a meeting is just necessary. Whether it’s to recap client notes and activity, to address a specific question or issue, or just a time to get the team together, meetings are still important. When you put more attention into determining if your meeting is necessary, putting organization and scheduling at the forefront, and making the most of the meeting time, your employees will appreciate your efforts to conserve their time.

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August 10, 2017 0 Comments

3 Top Tips to Use Pinterest for Business

According to SocialMediaToday.com, “87% of Pinners bought something because of content on Pinterest” – which means that Pinterest is still clearly a very powerful social network. You can truly make sales from this network, and it’s important that you’re using it to your advantage in business.

Not only is Pinterest a great place to find recipes and home ideas, it’s a useful place to share your business knowledge. From images of your work to blog post graphics, it’s crucial to utilize Pinterest’s visual medium to produce content for your clients and prospects.

Work on your images

Pinterest is a visual platform, so your images are crucial! Pinterest images should be a certain size to be optimal, and that size is 735 px x 1102 px. You can use a program such as Canva.com to create graphics in this size.

In addition to the correct sizing, your images should be eye-catching and optimized. You can optimize images by naming them something relevant, versus simply leaving them as is. If you’re writing and then pinning a blog post featuring homework tips, you can name it something like: “top-homework-tips-for-kids.” It’s also important to look into keywords here, as that will make your images even more likely to be found. This allows your images to be optimized and more SEO-friendly. In addition to your image file names, you’ll want to include a detailed description of the Pin.

According to CoalMarch.com, you can use keywords to create image file names by using this formula: Industry + Service Provided + Location or Feature (not both). Use Google Trends or another keyword search to find trending topics, as well as keywords that those in your industry are seeking.

Lastly, you can use free graphics programs to create a custom image. Find a stock image of your blog theme, add some text, and make it look nice! Attractive images are more likely to be pinned.

Get social

Pinterest is place where you can share, but it’s also a place to be interactive. Follow relevant Pinners, Pin others’ content your boards, and generally stay active.

The more you add content, pin others’ content, and continue to follow new users, the more your page will be viewed, and the more your Pins will be saved. Try following other Pinners every day, and see how many you get in return. If you’re putting in the effort to follow others, it will likely come back to you.

Be consistent

Consistency is very important in using Pinterest for business! Whenever you write a blog post, piece of content, or produce a product/service with quality photos – Pin them. Get into the habit of sharing your content on this platform, as it’s very visual, and visual networks are encouraging for buyers.

By spending some time optimizing your images, creating stunning graphics, naming your files, being social, and posting consistently, you can see the outstanding sales and business results of Pinterest.

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May 15, 2017 0 Comments

4 Types of Content to Post on Social Media

We all know how important it is to have an online presence – especially on social media.  It’s a place where we can share information, tell others about our businesses, and hopefully make some sales.

Unfortunately, a lot of business owners utilize their pages incorrectly, and don’t post content that intrigues the reader to build a relationship.  Today, we’re sharing tips to build your page, keep consistently posting content, and eventually – make that sale!

Value

When readers come to your page, they’re likely somewhat interested in you and/or your product or service.  They want to know that you’re an expert, and that you know what you’re talking about.  Make this easy for them!

Use your page to post thought-provoking, valuable content that answers their most burning questions.  You can post your own blogs, syndicate articles and blogs from outside sources, and do tips, advice, and Q&A posts that will share your knowledge with your readers.  While it may seem counterintuitive to give away your knowledge for free, it gives your readers some trust in you, making it easier to hire you someday.

About You

Whether it’s a behind the scenes post, news about your business, or information on your latest hire, readers like to get an inside glimpse into your business.  Social media can be fairly casual, so it’s the perfect place to go live with tips, share something personal (but relevant), and communicate with customers.

Share some personal things about yourself and your business – it doesn’t always have to be so formal!

Inspirational

We’ve all seen the inspirational quotes and graphics going around social media.  They might seem simplistic, but they’re easily shareable and provide your readers with a “feel good” message.  As we mentioned before, not all content has to be so heavy and information-filled.  It’s fun to mix in positive messages, tips on a graphic, or other fun content that will be easily shared.

When your graphics are shared, it’s more likely that more people will like your page, growing your following.  Be sure to include your website and business name on each graphic, and work to create your own content versus taking from others.  It’s fine to share directly from another page (with proper attribution, of course!), but creating your own graphics is much more powerful.

Sales

Last but not least, we come to sales.  This is because very little about your social media profiles should include sales information!  Once you’ve given lots of good content, it’s fine to ask for the sale.  You can run an interesting promo, offer a discount code to social media followers only, or something else that involves a direct ask to your products or services.

Again, this should be a small, small part of your strategy! Don’t drive away sales by constantly asking for them.  It’s important to strike a balance between value, solid information, fun information about your company, and finally – the sale.

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May 8, 2017 0 Comments

5 Tips for Hiring for the First Time

Hiring can often come with a lot of pressure – managing the job posting, interviewing, and hiring the right person can be a daunting experience.

Although many managers and employers are pros at this, what if you’re hiring for the first time?  Read along for some best practices in hiring as a novice.  With the right preparation and mindset, you can be sure that you’re on your way to hiring successful candidates. If you prefer to have someone do this for you, check out HireMyMom’s Concierge Service.

Create the right post

Creating the right job posting is key in attracting the right candidates and fully understanding what you’re seeking.  It’s important to be thorough when creating the position, including necessary skill set, education, experience level, pay, and more.  If you forget key components or realize too late that you are seeking a certain type of person, you may have to go through several rounds of the hiring process.

Save yourself some time, effort, and expense by nailing the job description from the beginning.  This also includes using the right posting sites that avoid spam.  More reputable sites help to weed out spam hirees, as well as have your post seen by serious applicants.

Be prepared

When it comes time for the interviews, be sure that you’re prepared.  This will also reduce time spent on interviews that weren’t properly organized and stalled the hiring process.  Begin by asking the right questions, which would feature a good mix of past experience, knowledge of the job position and company, and personality fit questions.

Be prepared for conversations and negotiations around pay as well, and know which response is appropriate for your company.

Make sure you’re thorough

By being prepared and organized, you’ll be well on your way to being thorough in the hiring process.  It might be helpful to start by coming up with your own screening process, and create a checklist around this.

To begin, ensure that each applicant has contributed every material that was asked for.  If they have, look at every aspect of their cover letter and resume for keywords and matching qualities and experience that fit the job position.  You might have a kind of criteria that must be met, which allows you to adhere to your posting and make smart hiring decisions.

Be a great listener

It takes more than a checklist to make smart hiring decisions – you also have to be sure that you’re hearing everything accurately.  Listen to what each applicant says – or doesn’t say.

Do they know about your company and enough about the position?  Are they a great person but not a fit?  Listen closely to ensure that you’re truly hearing what the prospect is saying correctly.  It can be easy to jive with a personality, when the skills or lacking.  On the other side, someone might be great on paper but not a personality fit to your brand.  Listen closely to what is being said!

Set expectations

Unmet expectations can be the cause of many problems, especially in hiring.  It’s best to let your potential hire what’s going on from the very beginning.  Is there a trial period for this position?  How are tasks evaluated?  Does this position require tracking time? Do you report daily?

Make sure job and communication expectations are set up early to avoid any issues. Also, be sure to let your new hire in on time frames and deadlines for starting up, since that’s typically the most frantic part of any new job.

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