HireMyMom.com Business Interview: Tim Francis, ProfitFactory.com

Company: ProfitFactory.com
Job Position: President

What’s your company and/or job position?

My consulting company is called ProfitFactory.com and I am the President.  I am also a speaker on the topic of how to streamline and scale your business. We’re basically a managing consulting company for internet businesses, which helps them with systems, procedures, hiring, and gamifying their businesses.

How did you learn about HireMyMom?

I was frustrated – I had tried hiring in the Philippines, India, Jamaica, on eLance, and through many other international contractors and websites.  One night, by chance, I stumbled across HireMyMom.com on a Google search.

What’s your success story with HireMyMom? 

My biggest success story is my own Executive Assistant, Sarah, who I found through HireMyMom.com. She’s been with me for almost 3 years now, and because of how I’ve hired Sarah, how I’ve delegated to her, and because of her commitment, passion, and hard work, I’ve been able to increase my own personal consulting rates all the way up to $500 per hour.

I’ve directly hired for myself and clients – probably around 30-40 candidates from HireMyMom.com.  I developed something called The Perfect Job Posting, which we use every time we go to hire a mom from HireMyMom.com.  It might seem kind of funny because when applicants see the job posting, it asks them to send a specific email to a specific email address with a certain subject line to apply. In the body, one of the paragraphs has to be in red font, 12 point, and “Courier” font, while another has to be blue font, 10 point, “Arial” font.  All these really specific specifications are in place to make sure that we’re attracting applicants that have really good attention to detail.

Because that’s been so successful for me and I’ve talked about the process at live events  and featured podcasts, HireMyMom.com has hundreds of entrpreneurs using the site – and they’re also using this Perfect Job Posting. I once received a screenshot from your team showing the daily email going out to all the moms, and no kidding, of the 12 job postings that I could see, 10 of them were all internet business owners using my Perfect Job Posting.   Literally, most of the subject lines were all along the lines of: “Slightly OCD Tech-Savvy Mom Saught for Internet Marketing Company.”  This felt like a success story for me, as I’ve been able to share and they’ve turned around and used the method. I don’t know exaclty how many people I’ve influenced in this way, but at least 50-100 entrepreneurs have found assistance through HireMyMom.com because of the help that I’ve offered to the world.

What kind of employees were you seeking to hire?

I was seeking an Executive Assistant with great attention to detail, looking to work between 5 and 15 hours per week on a flexible schedule from home.  Something specific that I was looking for and loved was that HireMyMom.com is all Canadian and US moms, which means similar time zones, similar culture, and most likely native english speakers.  Because they’re moms and their #1 passion is to be able to be with their kids, I knew that by helping them build their dream of being home with their kids, that they’d be really committed and passionate about helping me build my dream, which is my business.

What’s your favorite thing about HireMyMom?

First of all, the concentration of my ideal candidates being Canadian and American based, home based workers.  I would say I’ve been delighted, because the name HireMyMom.com it sounds almost folksy and very casual, and I wasn’t expecting the caliber of applicants from there. I’ve had multiple MBAs apply and my own assistant is a former legal assistant.  I was just amazed at the caliber of the talent, especially given the fact that the name of the website is so casual.

How do you feel that HireMyMom is different from other hiring sites?

I am all for multiculturalism in the broader sense, but just based on my experience when talking about work cultures, I found that there are some significant hurdles working with dramatically different work cultures. It was significantly easier to work with someone who is used to the professional American work culture already.  Things got done implicitly without me having to say them, with one being timeliness and a commitment to deadlines, which is a really big deal in corporate america. All the moms I’ve hired have had an implicit understanding of that without me having to explain it.

I’vee been really amazed with the affordability of the assistance that I’ve found on HireMyMom.com as well.  I’ve also been amazed with the “one step at a time” approach. Most of the moms have been okay starting out at only 5-10 hours per week for $15  per hour USD, and that makes it far, far, far easier for smaller businesses to take advantage of the amazing world of virtual executive assistants, instead of having to take on a $40,000 salary right off the bat.  A small business can start paying $300 per month, and by being able to get in the game of the world of having an assistant, the entrepreneur can now start the virtuous cycle of getting a few hours off their plate and onto higher level tasks.  It’s kind of like Google Docs, where you can “find and replace,” so to can an entrepreneur do the same with tasks on their to do list. I watched how I was able to climb from somewhere around $40 per hour all the way up to $500 per hour as a consultant, just because I was able to find and replace those tasks and start small.

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4 of the Best Web-Based Organizational Tools

Staying organized is at the top of the list for success in a home-based career. When you don’t have a typical office to report to, the organization of your day and work falls to you. Luckily there are numerous web-based organizational tools to help you succeed!

Utilizing project management and organizational tools may sound like more work at first, but once you have them in place, they truly keep you on task, allow you to remember everything, and simplify your life.

We’ve compiled some of the best, most well reviewed tools so you can focus on career success while having your organization covered. These tools help you to manage projects, life, and everything in between so that you don’t miss anything.


Trello is an effective tool that utilizes lists for project and task organization. It allows you to create master lists (Boards) and then tasks under your Boards to stay organized. On one screen, you can see the big picture of your projects within your projects, keeping priorities at the top. Trello is free, has a simple interface, and is intuitive to use. Click here to check out Trello.


Basecamp is another project management tool that works very well for individuals, companies and organizations. Since you can assign tasks and organizing within your organization, it’s perfect for those working from home within a company. Similar to Trello in using checklists, you can organize clients, projects, and assignments in a simplistic manner. Basecamp has a free trial then starts at $20/month.Click here to check out Basecamp.

Google Docs

Google Docs is a free, easy-to-use tool within Google. If you have a Google or Gmail account, you’re set! In Google Docs, you’ll find Google Docs, Google Sheets, and Google Slides, which allow you to create documents, spreadsheets, and details presentations. The best part of it all is that you can share your Docs with your company, clients or employers, and everyone can edit documents from their own computers. Google Docs automatically save, so you’re good to go as you work. Google Docs is free to use, and it’s a very easy way to keep important documents organized and easily shareable. Click here to check out Google Docs.


Dropbox has become very popular in recent years, and for good reason. It’s the perfect place to share, organize, and store online files, photos, videos, and so on. When you download Dropbox, you can keep the feed on your desktop, so when anyone from your team uploads a new file, you can access it instantly. Dropbox is also web-based, so you can login and access your files directly as well. It’s an easy way to free up space on your computer and share files easily without utilizing email. It keeps space clean and creates a central place to find any file. Click here to check out Dropbox.

The best way to stay on top of your to-do list for a successful home-based career is to stay organized with any one of a number of web-based organizational tools. These tools were developed to help you succeed!

Check out these other great articles about productivity / time management as a work from home professional. Also check out our current job postings for mom professionals.

(Image courtesy of holohololand at freedigitalphotos.net)

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4 Secrets of the Most Successful Home-Based Workers

Whether you work from home or know someone who does, we all know home based workers who makes it look seamless! Success in a work from home position can be easier said than done, but with a few organizational and logistical shifts, you can create calm and productivity in your home-based career.

  • Focus: Focus is always #1 for a reason! Have a “to do” list, utilize a program such as Trello or Basecamp for task organization and checklists, and put everything into a daily calendar or schedule. Set your alarm for each task, and give each task a set period of time. To improve focus, take frequent stretching, exercise or snack breaks to keep yourself mentally sharp. When successful home-based workers are able to accomplish so much in a day, it’s because they give a lot of thought to their focus and how to eliminate the unnecessary.
  • Minimize Distractions: It can be tough to do in a home environment, but it’s entirely possible! When you work from home, not only do you have the computer and other work distractions, you have the distractions of home, family, pets, and so on. Set yourself up for success by creating a separate workspace or eliminating noise and distractions in your main living spaces. If you’re able to, get out of the house a few times per week to get away from home distractions. If you find that distractions are coming between you and your work, adjust your schedule around them to avoid losing time. You can truly accomplish so much in a home-based position, as you don’t have the typical office job distractions; you just have to prepare for it!
  • Prioritize: Successful home-based workers know how to prioritize everything in their lives. When you look at your list, it can be overwhelming to look at your day on paper, but it’s also incredibly helpful. Number your tasks by order of importance in order to complete the most crucial tasks first. Prioritizing your day can really make a difference in your productivity level, and successful work-from-home moms are incredibly productive!
  • Keep it Real: Treat working from home like a real, normal job with set hours and a professional set up. The most successful home-based workers don’t see their jobs as less important or less effective than a typical office job, so you shouldn’t either. While you have the advantage of working from the comfort of your home, treat your work assignments and daily work life as you would in a corporate office.

These four secrets of successful home based workers will make you become the envy of all your friends and family. Start applying these tips today.

Check out these other great articles about home-based business as a work from home professional. Also check out our home-based job descriptions and current job postings for mom professionals.

(Image courtesy of David Costillo Dominici at freedigitalphotos.net)

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How I Grew my Virtual Business by 50% in 3 Months

In 2013, I boosted sales by 50% in 3 months, while also cutting my stress and workload by about 25%.

Before I get into the details of how to make money online, first you should know about a very special group of 15-year-olds running a Billion-dollar business.

Yes, that’s Billion with a “B”…

Miraculous Billion-Dollar Teens

In their personal lives they can be air-headed and make bad decisions clouded by hormones.

For some of them it’s a miracle they even graduate from high school.


When they yank on their work uniform suddenly they’re *the* heartbeat of McDonald’s, one of history’s greatest business successes.

Collectively, this teenaged staff (still too young to buy booze) are serving 70 Million people every single day!

…while getting almost ZERO complaints and making a tidal wave of sales… day after day after day… predictably, successfully, profitably.


You and I – as smart, proud entrepreneurs and salespeople – struggle to manage our load of 20 – 30 active prospects, projects, and customers at any given time.

We follow-up inadequately with new opportunities, we often ignore our best customers, and quickly fall behind on paperwork and filing taxes.

What’s wrong with this picture?

It’s simple.  The solution is SYSTEMS.

Let me use fiery NASCAR driver Danica Patrick to explain…

Tim VS. Danica – It’s ON Like Donkey Kong

Let’s say Danica challenges me to a 1/4 mile drag race – fastest down the strip wins.

She gets to drive her fire-breathing, 750-horsepower NASCAR race car.

Me, a far inferior driver, is allowed to race my everyday, 200-horsepower Mustang.

I would get destroyed.


If we swapped cars, I’d crush Danica.  Every. single. time.

How can that be?  After all, she’s *such* a better driver than me!

Well, a car is nothing more than a big system, made up of a bunch of smaller systems: cooling system, fuelling system, steering system, etc.

When I’m driving Danica’s 750-horsepower race car, I’m a fairly average person running a world-class machine – just slam on the gas and keep it pointed straight down the track!

Because the race car’s systems makes it SO easy to go really fast, instantly I’m smoking Danica every single time.

When Danica’s in my (much, much slower) 200-horsepower Mustang, she’s a world-class driver running a fairly average machine.  Even though she could handle so much more, she’s completely limited by the system she’s running.

And *this* is the major difference between entrepreneurs and McDonald’s….

You Are Handicapped By Your Systems

You are like Danica driving an everyday Mustang.  You’re a world-class talent being completely held back by the systems you’re running in your business.

You’ve probably got ho-hum systems to get new customers / clients / investors.

Ineffective systems to complete paperwork and reporting.

Maybe even inefficient systems to produce your product / service.

But McDonald’s?

They’re a bunch of 15-year-olds driving Danica’s 750 Horsepower race car – fairly average workers driving world-class systems, producing world-class business.

The Kids of McDonald’s make Billions while entrepreneurs burn the midnight oil scratching out a living.  Always remember…

Stellar systems, driven by average people,

Will always beat

Stellar people running average systems.

My Path to Systems and Increased Profit

Since 2003 I’d read The E-Myth (Micheal Gerber), Built to Sell (John Warrilow), The 4-Hour Workweek (Tim Ferriss).  All of these books were inspirational but short on details.  I struggled.

My marketing business – Tim Francis Marketing – was growing.  In 2012 it hit a plateau.  I couldn’t possibly take on another stitch of work – I was maxed out.  Or more accurately – my business model was maxed out.

Then in 2012, I read Work the System by Sam Carpenter, which rocked my world.  Best book on small business systems out there.  I immediately took the Work the System Group Coaching, offered by Sam Carpenter and Josh Fonger.

Over the course’s 3 short months I adapted the general lessons they taught – intended for any kind of small business – specifically for my 100% online, virtual business.  I’m sure you’d agree running a business entirely online with staff around the world in multiple time zones is far different than a brick-and-mortar factory or warehouse.

With my first few systems in place, I was now ready to hire staff.  I turned to HireMyMom.com and had two winning applicants working for me within weeks, each executing systems I’d created just a few weeks previous.

In the end, the revenue of my small marketing company soared by 50%, and my work week lightened by about 25% – from around 60 hours to only 45 hours / week.

Today the process continues.  I haven’t reached Tim Ferriss’ 4-Hour Workweek, nor have I reached Sam Carpenter’s 2-Hour Workweek… yet.  But I’ve made some colossal strides forward and sincerely hope I can help you learn how to make money online too.

Onwards and Upwards,


– – – – – –

Tim Francis teaches How To Systemize Your Virtual Business at http://www.SmoothOnlineSystems.com.  Tim also runs his marketing company, which has clients in CAN, USA, and AUS, spanning from $150K in sales all the way up to $100MM.

Check out these other great articles about home-based business as a work from home professional. Also check out our home-based job descriptions and current job postings for mom professionals.

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Challenging Times Call for Creative Hiring Solutions

In today’s economy, many businesses are having to downsize and cut back expenses every place possible in order to survive. This includes letting valued employees go – often times with much regret. And unfortunately some believe our economy will not improve for a couple of years. So what are businesses to do? How do you support and grow a business if your employee pool is or will be dwindling? Are there creative hiring solutions?

Outsourcing is a Creative Hiring Solution

The good news is that many businesses are finding a perfect solution in outsourcing to independent professionals. These professionals offer the same skills and experience as an on-site employee yet they work as an independent, not requiring employee benefits or office space. One of the largest pools of independent professionals is mom professionals who have left the workforce voluntarily or involuntarily.

Many of them are looking for ways especially now to help supplement their families’ income. And in some cases support their family altogether if their spouse has been laid off. These professionals are experienced and educated but are seeking the freedom and flexibility to work hours that are more conducive to having a family. Some of them work part time and some work full time. Some of them work on an hourly basis and others work on a salary or by the project. What’s great for them and for the company is that studies have proven that a person’s productivity actually goes up when working from a home office. This is at least partly due to the fact that independent workers want to prove themselves and go above and beyond expectations to ensure the work keeps flowing to them.

A Win-Win Solutions

The beauty of it is that these creative hiring solutions is a win-win for the company and the professional. In the majority of cases the company saves on payroll and employee benefits and the professional is pleased to have flexible work and puts forth his or her best effort to make sure the work keeps coming in. For more information on hiring at home professionals, visit www.HireMyMom.com.


Lesley Pyle is the founder and president of HBWM.com Inc. which includes the national association of Home-Based Working Moms helping moms network, learn and grow in their role as a Home-Based Working Mom and HireMyMom.com connecting at-home Mom Professionals with home-based jobs and projects in virtually every career field.  Pyle has been featured in numerous publications including Forbes, Entrepreneur, Wall Street Journal, USA Today, Home Office Computing, and many others.  Twitter @lesleypyle and @hiremymom

Check out these other great articles about tips for mom as a work from home professional.Also check out our current job postings for mom professionals.

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Hiring a Virtual Assistant Will Help You Grow Your Business

What VAs Provide their Clients and How it Has Helped Their Business

As a home based entrepreneur, most of us look forward to getting to the point where we need to outsource work. If we are outsourcing, we must be busier than we can handle and looking to lighten our load. If that’s the case, you’ll want to take a look inside the opportunities available to home business owners in hiring a virtual assistant (VA).

What is a Virtual Assistant?

If you have not heard of a Virtual Assistant, they are “highly skilled professionals who excel in their given area of expertise. They provide extensive marketing solutions, administrative support, proofing, editing, website design, bookkeeping and many other specialized services for entrepreneurs, small businesses, authors, and others who want to bring their business to a new level. VAs work globally taking advantage of all the many benefits the Internet offers,” Diana Ennen, author of Virtual Assistant – The Series: Become a Highly Successful, Sought After VA, says.

Ways A Virtual Assistant Will Grow Your Business

“A VA can help a client’s business grow in so many ways.  One of the main reasons a person hires a VA is to just take over the daily administrative tasks so they can focus more on their clients and customers, thus making more money and growing their business.  But once the immediate tasks are taken over by the VA, they can start to move into more of a partnership.  A VA can become the second in command for the client.  When the trust grows over time, the VA starts to work with the client’s customers, also helping to make even more money and allowing for their business to grow,” Carolyn Berg, Virtual Assistant/Owner of CyberOffice Solutions, LLC says.

Another way a VA can help a client’s business grow is research.  Most business owners do not have time to do research on the internet or make updates to databases, etc. A VA can handle research as well as help search new business alliances and opportunities.

“Carolyn Berg has been my Virtual Assistant since December 2006. She handles many responsibilities that allow me to develop and market my business. She maintains my online newsletter, creates campaigns, makes calls to clients, creates marketing packages with desktop publishing and overall, keeps me on track. She is always willing to assist me, and she has made some great suggestions toward building the business,” Tom O’Brien, owner of Tom O’Brien Productions, in Washington, CT shares.

A Virtual Assistant is a Business Owner

A virtual assistant is not only an assistant to other business owners, they are business owners themselves. They understand the ins and outs of running a business and know what is involved in owning a home based business. “VAs have a unique way of looking at problems from a business standpoint. Many of them have had their own growing pains and dealt with them which is a big advantage to businesses who use our services,” Candy Beauchamp, CVA, CRESS OffAssist says.

“I use three VAs in my business. I have my main VA who performs administrative tasks for me, another who does my accounting and a variety of others I bring in for special projects such as designing a brochure or doing research.  If I was doing all of this work, I would never have time to see the number of clients that I am able to see and consequently wouldn’t be able to achieve the income that I now can.  Beyond that, they have added capabilities to offer services to my clients that I either don’t have the skills to do or don’t have the motivation or time to do. VAs have given me back time and created a broader range of services that I can offer to clients,” Brad Farris, Anchor Advisors, Ltd, in Chicago, IL, adds.

In today’s world, you don’t have to be in a big office building to have an assistant. You simply need to look online for the many talented VAs out there. I’ve found hiring a Virtual Assistant to be a great way to help manage and grow my business.


Lesley Pyle is the founder and president of HBWM.com Inc. which includes the national association of Home-Based Working Moms helping moms network, learn and grow in their role as a Home-Based Working Mom and HireMyMom.com connecting at-home Mom Professionals with home-based jobs and projects in virtually every career field.  Pyle has been featured in numerous publications including Forbes, Entrepreneur, Wall Street Journal, USA Today, Home Office Computing, and many others.  Twitter @lesleypyle and @hiremymom

Check out these other great articles about tips for mom as a work from home professional.Also check out our current job postings for mom professionals.

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