The Future of Remote Work for Small Businesses and Freelancers in 2026

The biggest remote work trends shaping this year are more technical, more intentional, and far more strategic than what small businesses and freelancers experienced even a few years ago.

What’s ahead is a redesign of roles, expectations, and value.

AI Co-Workers Will Be Standard, Not Optional

One of the most concrete shifts expected by 2026 is the normalization of AI-assisted work. Many workers already use AI tools weekly, and businesses are rapidly restructuring roles around human-AI collaboration rather than replacement.

By 2026, small businesses will increasingly hire for:

  • AI-assisted admin and operations roles
  • Freelancers who can manage, prompt, and validate AI outputs
  • Workers who understand workflows, not just tools

How to prepare:

Employers should define which tasks are automated versus human-owned. Job seekers should build experience using AI for drafting, scheduling, data cleanup, and reporting, not just content creation.

Async-First Work Is Replacing “Flexible Hours”

Flexibility in 2026 won’t mean “work whenever.” It will mean asynchronous-first operations. Distributed teams are moving away from real-time availability requirements and toward documented workflows, clear handoffs, and fewer meetings, particularly for those working across multiple time zones.

This trend favors:

  • Small businesses with limited management bandwidth
  • Freelancers juggling multiple clients
  • Parents and caregivers seeking predictable flexibility

How to prepare:

Businesses should invest in documentation and clear task ownership. Job seekers who can work independently, provide written updates, and manage priorities without constant check-ins will have a competitive edge.

Fractional Roles Will Replace Many Full-Time Hires

Another defining remote work trend for 2026 is the rise of fractional and portfolio roles. Instead of one full-time hire, small businesses are increasingly assembling teams of part-time specialists. Project-based and flexible work arrangements are expected to grow as businesses seek agility over permanence.

For freelancers, this means more long-term, part-time relationships instead of one-off gigs. For employers, it means hiring for outcomes instead of headcount.

Skills Will Matter More Than Credentials

By 2026, resumes will continue to lose influence. Before you trash your resume, don’t panic! Companies want to see your skills, but they are not focusing as much on the degrees you have received which is a main feature on a resume. Skills-based hiring is accelerating, especially for remote-friendly roles in operations, support, marketing coordination, and finance. That means the way resumes are structured is changing, not that they are going away.

In-demand skills include:

  • Process management and documentation
  • Client communication and follow-through
  • Tool fluency (CRMs, project management, finance software)
  • AI-assisted productivity

Degrees and job titles will matter less than proof of execution.

Compliance and Transparency Are Increasing

Remote hiring in 2026 also comes with more structure. Pay transparency laws, contractor classification clarity, and cross-border compliance are becoming unavoidable even for small teams.

This favors platforms and systems that:

  • Clearly define roles and expectations
  • Support compliant hiring practices
  • Reduce administrative friction

Small businesses that plan ahead will avoid costly corrections later.

What This Means for Small Businesses

To stay competitive in 2026, small businesses should:

  • Design roles around deliverables, not availability
  • Hire for adaptability and systems thinking
  • Embrace part-time and fractional support
  • Use platforms that attract experienced, flexible talent

What This Means for Freelancers and Job Seekers

Remote professionals should:

  • Build skill-based profiles, not resume-based ones
  • Demonstrate reliability, not constant availability
  • Learn how to work inside existing systems quickly
  • Position themselves as long-term partners, not short-term help

The Remote Future Is More Structured and More Human (Even with AI)

The future of remote work isn’t chaos or constant change. By 2026, it’s becoming clearer, more specialized, and more sustainable for both sides of the hiring equation.

If you’re ready to adapt to where remote work is actually headed:

Post your job OR apply to jobs today.

Continue Reading

2025 Year-End Hiring Review

The 2025 job market brought a year of clarity for small businesses and remote-first employers. Instead of the turbulence seen earlier in the decade, this year delivered a more stable, predictable hiring landscape shaped by specialization, smarter screening, and a maturing remote-work culture. Both employers and job seekers leaned into roles that offer long-term alignment, sustainable workloads, and opportunities to grow without sacrificing flexibility.

Across this evolving landscape, HireMyMom helped connect hundreds of small businesses with talented remote job seekers in industries ranging from accounting to administration, customer service, marketing, writing, tech, project coordination, and virtual assistance. The shift toward intentional, skills-matched hiring defined much of the year, and the success stories we saw across these industries reflected those broader market trends.

Here’s a deeper look at the major shifts in the 2025 hiring world and what they mean for the year ahead.

Precision Hiring Became the New Standard

One of the most defining shifts of 2025 was the move away from broad, high-volume job postings and toward precision hiring. Instead of measuring success by the number of applicants, small businesses focused on attracting the right applicants.

This shift is supported by a late-2025 Entrepreneur article, which emphasizes that small businesses are increasingly leaning on data-backed, structured hiring methods rather than instinct or trial-and-error. Intentional processes reduce mis-hires, speed up decision-making, and improve team stability which are trends we saw consistently among the employers who used our platform this year.

Instead of managing overflowing inboxes or juggling dozens of interviews, business owners prioritized curated candidate pools, targeted skill-matching, and deeper evaluations of communication style and reliability.

Remote Work Fully Matured And Strengthened

By 2025, remote work wasn’t a trend, it was a norm. Instead of debating office vs. hybrid vs. remote, businesses settled into remote-first structures that simply worked better for their needs.

Demand remained especially strong for:

  • Virtual assistants and operations support
  • Accounting and bookkeeping services
  • Content creators and copywriters
  • Customer service and client-facing roles
  • Social media and digital marketing
  • Tech support and web development
  • Project coordination and administrative roles

Skilled moms and remote professionals offered a blend of flexibility, accountability, and professionalism that small teams depended on throughout the year.

Fractional Talent Became a Strategic Advantage

Another standout trend in 2025: the rise of fractional specialists. Businesses that didn’t need full-time employees increasingly turned to part-time or project-based experts.

Fractional workers proved especially valuable in:

  • Marketing strategy and ads management
  • Financial operations and accounting
  • Systems setup, automation, and SOP building
  • Operations and project management
  • Tech, troubleshooting, and development support

This model allowed small businesses to scale intelligently, accessing high-level expertise without increasing long-term payroll pressure.

Soft Skills Became the Real Hiring Differentiator

While technical skills remained important, 2025 was the year employers realized how much soft skills determine remote success. Across hundreds of matches this year, the strongest performers consistently showed:

  • Clear, proactive communication
  • Ownership of tasks and timelines
  • Consistency and follow-through
  • Problem-solving initiative
  • Reliability without supervision

These traits became essential for small teams, where every role carries weight and every person shapes workflow efficiency.

Small Businesses Invested More in Stability and Retention

With the job market stabilizing, many small businesses shifted their focus from constant hiring to building long-term stability. We saw more companies improve:

  • Onboarding processes
  • Task documentation and SOPs
  • Communication systems
  • Team culture rituals
  • Flexibility policies

Remote workers responded in kind, showing higher loyalty and staying in roles longer. Better alignment on expectations and workload contributed to this increased retention.

What to Expect in 2026 For Remote Hiring Predictions

Based on the trends we saw in 2025, here are the hiring patterns small businesses should expect to grow in 2026:

1. Faster Hiring Cycles

Businesses will turn to trusted talent pools and supportive hiring platforms to reduce time-to-hire and avoid screening fatigue.

2. AI-Skilled Remote Workers

AI literacy will become a must-have skill for VAs, writers, marketers, and admin professionals. Employers will look for candidates who know how to use AI tools to streamline workflows, not replace human work, but enhance it.

3. More Operations & Systems Roles

As small businesses refine the behind-the-scenes side of remote work, demand will grow for digital operations managers, automation experts, and systems-focused virtual assistants.

4. Culture Fit Will Carry More Weight

Communication style, work habits, and problem-solving approaches will play a bigger role in final hiring decisions for remote teams that rely heavily on trust and clarity.

5. Continued Prioritization of Flexibility

Professionals, especially parents and caregivers, will expect flexible hours, and businesses that offer it will continue attracting the strongest talent.

Looking Ahead

2025 proved that small businesses thrive when they hire intentionally, communicate clearly, and build teams designed for sustainable growth. We’re grateful to have helped hundreds of employers find reliable, professional remote talent this year, and we’re excited to support even more connections in 2026.

If you’re a small business owner and want to hear from other owners what HireMyMom did for them this year, check out our business testimonials page!

If you’re a job seeker wondering how HireMyMom helped other candidates find jobs, check out our job seeker testimonials page!

Continue Reading

Success Story- Mia

Tell us about you and your experience finding work on HireMyMom

I just gave birth January of 2024 and am exclusively breastfeeding. I could not go back to my job as a hairstylist because we had no one to watch our daughter and hiring someone we did not know or placing her somewhere was NOT an option! I knew I absolutely HAD to get a job from home. I needed something flexible as I am always needed with my daughter being breastfed and still so little. I have searched since February for a job. I found this website someone on FB told me about. I couldn’t swing the monthly payment but I did the free 3-day trial and applied real quick in hopes someone would reach out to me. Well surely enough just this past week I received an email from one of the positions I applied for during that 3-day free trial. I completely forgot about it and surely enough I got offered the position!!! The best part is, is that it is perfect for what my family needs right now!!! So thankful for hiremymom! Thank you Jesus!!! 👏🙏👏

What are your top tips for landing a job or jobs on HireMyMom.com?

Update your resume, make it unique, and keep applying!

What piece of advice do you wish someone had given you at the start of your work from home journey?

It won’t be easy and you may get denied many times but keep applying and don’t give up!!!

What do you see as your greatest success in life?

Becoming Manager at my first job because of my strong work ethic and maturity!

What is something about you that many people don’t know?

I don’t give up easily. I do my part and I let God do the rest! I will always give God ALL the Glory!

 

Stay up to date on work from home opportunities!

* indicates required






 

Please wait a few seconds after clicking subscribe to complete the captcha.


Continue Reading

How an Online Business Manager Can Streamline Your Business

Running a successful online business requires wearing many hats. As a business owner, you may be handling everything from marketing to bookkeeping and client management. However, taking on too much can lead to burnout and inefficiency. This is where an Online Business Manager (OBM) comes in. An OBM can help organize and streamline your business operations, allowing you to focus on what you do best – growing your business.

What is an Online Business Manager?

An Online Business Manager (OBM) is a virtual professional who can help business owners streamline their operations, increase their revenue, and reduce their workload. They are experienced managers who work remotely and take charge of the day-to-day management of an online business. An OBM is different from a Virtual Assistant (VA) in that they are more of a strategic partner and oversee the bigger picture. While VAs are typically responsible for administrative tasks such as scheduling, email management, and customer support, OBMs take on a more extensive role. An OBM will analyze and identify the areas of the business that need improvement, create systems and processes that improve efficiency and productivity, manage and supervise staff, and keep the business running smoothly. OBMs are versatile professionals who can adapt to different industries and help businesses of various sizes and structures.

The Benefits of Hiring an Online Business Manager

Managing a business can be overwhelming, especially if you’re doing it all by yourself. However, with the help of an Online Business Manager (OBM), you can streamline your operations and focus on the aspects of your business that require your expertise. Here are some benefits of hiring an OBM:

  1. Better management and use of your time
  2. Improved organization of your business
  3. Expertise in multiple areas – including areas you may not be strong in
  4. Increased efficiency for your business and team
  5. Strategic planning for your business

How to Hire an Online Business Manager

Now that you understand the benefits of hiring an Online Business Manager, it’s important to know how to go about finding the right person for the job. Here are some steps you can take to make sure you hire the right Online Business Manager for your business.

  • Define your business needs: Do you need help with operations, finances, organization, team management, marketing or all of the above?
  • Look for experience and expertise: Look for someone with experience and expertise in the areas you need help with. For example, if you need help with operations, look for someone who has a background in operations or management and can show you results from their previous work.
  • Interview candidates: Ask about their approach to managing projects and how they would handle different scenarios that might come up in your business. If this is your first time hiring an OBM, we offer Concierge Services for companies where our HR experts complete the hiring process for you, both to save you time and hire someone they know will be great for the job.
  • Check references: Talk to their previous clients to get a sense of their experience working with the Online Business Manager and how effective they were in achieving their business goals.
  • Negotiate the contract: Once you’ve found the right Online Business Manager for your business, negotiate the terms of the contract, including payment, the scope of work, and the length of the engagement. Be clear about your expectations and what you hope to achieve through working with them.

Tips for Successfully Working with an Online Business Manager

Be upfront and specific about what you need from your online business manager. This includes timelines, tasks, and deadlines. If there are any special requirements or preferences, make sure to communicate them early on. Next, determine your availability and preferred communication methods. If you prefer email or regular check-ins, make that clear from the start. Make sure to establish trust with your online business manager by communicating openly and honestly. Provide regular feedback, give clear direction, and trust them to handle their responsibilities.

Be sure to keep your OBM informed of any changes in your business. Most important of all, take the time to celebrate the milestones that your online business manager helps you achieve. Recognize their contributions and show your appreciation for their hard work.

Hiring an OBM can be one of the best decisions you make for your business. They can take care of day-to-day operations, leaving you free to focus on what you do best. By following these tips, you can successfully work with your online business manager to streamline your business and achieve your goals.

Do you have more questions about an OBM? Reach out, and we can share those with our audience because chances are, someone else has the same questions!

 

 

Stay up to date on work from home opportunities!

* indicates required






 

Please wait a few seconds after clicking subscribe to complete the captcha.


Continue Reading

How to Manage a Remote Team Successfully as a Business Owner

As a business owner, managing a remote team can be a challenge. From establishing communication protocols to maintaining productivity, there are many elements to consider when working with a distributed team. If you’re looking for advice on how to get the most out of your remote team, then this blog post is for you. Here, we will discuss tips and strategies for how to effectively manage a remote team as a business owner, so that you can maximize the potential of your employees and ensure success for your business.

Create a Company Culture

A strong corporate culture gives your team members a sense of purpose and unity, which is key to building trust and promoting collaboration. To create a successful company culture for your remote team, start by defining your mission and values, and make sure they are reflected in all aspects of your work. Provide guidance on how you expect people to interact with each other, both online and in person. Encourage open communication, transparency, and collaboration. You can also take steps to make your remote team feel more connected. Consider holding regular virtual meetings or video chats to discuss projects and tasks. Establish a team workspace where everyone can share ideas and updates. Additionally, consider offering incentives such as recognition for excellent work or rewards for reaching goals.

Hire the Right People

You want to make sure that you’re selecting individuals who have the skills and experience necessary for the job. It’s also important to consider the types of personality traits and communication styles that will work well in a remote environment. To ensure you hire the right people, it’s important to take the time to develop a comprehensive job description that clearly outlines the roles and responsibilities of each position. This will allow you to determine the exact type of person you are looking for. Once you have a clear idea of what you need, you can start your recruitment process. When interviewing potential candidates, be sure to ask questions that will give you an idea of how they will perform in a remote setting. Additionally, conduct a few rounds of interviews with each candidate to get a better sense of their knowledge and expertise. Finally, be sure to check references and do background checks to ensure you are hiring qualified individuals.

Set Clear Expectations

Your team should know exactly what you expect from them and how you want them to carry out their tasks. To set clear expectations, make sure to create specific goals and deadlines. If there are any policies or procedures that you want your team to follow, make sure to communicate these to your team. Also, provide feedback regularly so that your team can stay on track and make progress. When it comes to communication, be sure to specify how often you want to check in with your team and the type of updates you need from them. For example, do you prefer weekly status reports? Or would you prefer a daily check-in? It’s important that your team knows when and how to contact you. Finally, be sure to give your team an opportunity to ask questions and discuss their concerns with you. This will help them understand their roles better and build trust in the team.

Over-Communicate

Communication should be frequent and clear to avoid any misunderstandings or confusion. As a business owner, you need to be constantly monitoring the progress of each team member and staying in touch with them. This can be accomplished through video conferencing, group chats, email, and instant messaging. It is important to remember that remote employees often work in different time zones, so be aware of this when planning communication. Setting up a routine for regular check-ins and keeping an open channel of communication can help ensure that tasks are completed on time and that everyone is working together. Regular one-on-one meetings are also important to discuss expectations, progress, any challenges the team is facing, and successes they have achieved. This will help build trust between the business owner and team members, which can go a long way in ensuring a successful remote work relationship. 

Use the Right Tools

As a business owner, you should invest in the best tools available that will help your remote team stay productive and collaborate. Here are some of the key tools for remote teams:

  1. Project Management Software: Project management software helps organize tasks, assign deadlines, track progress, and keep everyone on the same page. Popular options include Asana, Trello, Basecamp, and Slack.
  2. Video Conferencing Software: Video conferencing software allows remote teams to connect face-to-face, which can help improve collaboration and communication. Popular options include Zoom, Skype, and Google Meet.
  3. File-Sharing Software: File-sharing software makes it easy for remote teams to share documents and other types of files with one another. Popular options include Dropbox, Google Drive, and Microsoft OneDrive.
  4. Online Whiteboard: An online whiteboard allows remote teams to brainstorm together in real-time, even if they are miles apart. Popular options include Mural, Miro, and Stormboard.

What tips and tricks do you use to manage your remote team? Let us know so we can share with our audience!

 

Stay up to date on work from home opportunities!

* indicates required






 

Please wait a few seconds after clicking subscribe to complete the captcha.


Continue Reading

Business Need a Boost? A Complementary Partnership Could be Your Secret Sauce

If you’ve ever visited a fast food restaurant and purchased a kids meal with a movie-themed toy or bought a box of cereal to get the special gift inside, you understand the power of complementary partnerships. While many people think of these types of partnerships as strategies for large businesses, as a small business owner, you are perfectly positioned to harness their power and reap important benefits.

The right complementary partnership can change the trajectory of your business and open up a world of opportunity for you. The HireMyMom team has seen several small business owners successfully pursue this strategy with great success. In this blog, we share why these arrangements are so powerful and offer some tips to help consider if this approach is right for you.

Understanding Complementary Partnerships

Simply put, complementary partnerships happen when businesses team up to promote each other’s products or services. The terms complementary partnership and co-branding are generally interchangeable. 

Complimentary partnerships allow businesses and organizations with different strengths to create something better than either could offer alone. It’s also a chance for sellers of products that are sold separately but used together to join forces and pursue customers together.

There are many ways to create these types of partnerships.

  • A business that offers a product can partner with a company that provides a different product that’s similar or different.
  • A business that offers a service can partner with another service provider or a company that provides a product. 
  • Small businesses can team up with other small businesses, larger businesses, local groups, nonprofits.

Here are some examples of complementary partnerships for small businesses:

  • A bakery opens up a corner of the shop for a coffee kiosk, allowing customers to pick up coffee and pastries in one stop.
  • A t-shirt shop creates a partnership with a nearby school to provide spirit wear for students and families. The school promotes the shop, and the shop promotes the school with joint social media posts, signs, and other promotions.
  • An Etsy shop owner pairs up with an animal rescue organization to create a product line celebrating the organization’s work. The rescue organization sells the merchandise, and the two groups promote each other’s work.
  • A virtual assistant specializing in creating mailing lists creates a partnership with a writer who specializes in writing blogs and a social media manager who promotes small business accounts. The three promote each other’s services to clients but operate independent businesses. In many cases, they serve the same client and refer each other to clients who could use the services each provides.

There’s no limit to the ways you can work with your partners. In addition to promoting each other, you can jointly sponsor events, run contests where you feature each other’s business, share resources, introduce a shared rewards program, and even share a website or back-office service providers.

Benefits of Creating Complementary Partnerships

Creating complementary partnerships offer many benefits to business owners, including:

  • Increasing revenue through more business.
  • Helping small businesses survive and compete with more established companies by gaining a competitive edge and boosting brand recognition.
  • Offering opportunities to acquire new customers, engage more fully with established customers and provide a seamless experience.
  • Retaining current customers through enhanced offerings.
  • Sharing resources for greater reach with lower costs for each business.
  • Reducing the loneliness that often goes along with entrepreneurship.
  • Creating access to additional expertise from the partner and opportunities to share expertise.

Keys to Success

If you are thinking of entering into a complementary partnership, it’s important to do your homework before you begin seeking a partner.

Start by taking a critical look at your business to identify your strengths and weaknesses. Knowing what you bring to the table and what you’d like to find in a partner are essential to successful partnerships. 

With a clear vision of what you have to offer and what you need, look for a partner business that fits the bill. 

Networking is a great way to find potential partners. Attend local business meetups, reach out to the Chamber of Commerce, and attend trade shows to find potential partners. Also, be open to finding a partner closer to home. In some cases, a nearby business may fit the bill perfectly.

As you engage in conversations with potential partners, make sure that you feel comfortable with the partner personally, her approach to business, and her business practices. Even though you’ll be running separate business enterprises, as complementary partners, you will be working closely together, and that will be easier if you are comfortable with each other.

Once you and your patterner settle on a plan for a potential partnership, work together to create an agreement for your work together. Outline:

  • The parameters of your work together.
  • How you will communicate.
  • The level of transparency you plan to maintain.
  • How you will define success.
  • Who will manage which tasks.
  • Checkpoints where each business will assess the partnership’s future to determine if it still makes sense.

Please share!

Forming a complementary partnership is a fantastic way to move your business forward. If you enter into one, please drop us a line and share your experience.

 

 

 

Stay in Touch!

* indicates required


User Type


Continue Reading

How to Make Your Freelance Business Soar

Here are our Top Secret Tools

Congratulations on your decision to launch a freelance business. Whether you are launching a social media business, starting a bookkeeping business or starting a virtual assistant business, you are about to take one of the most rewarding journeys of your professional life. The HireMyMom team is excited to help you take the first steps.

If you are like most freelancers, you have questions as you get started. Likely, you have lots of questions–because that sense of curiosity (combined with a healthy dose of courage!) led you to this point. You are eager to see your business succeed–and so are we! 

We suspect a lot of your questions center around logistics–questions like:

  • What tools and apps are most helpful for me and my business?
  • How to find good people when I need to outsource parts of my business?
  • How do I grow personally and professionally through this process?

We are here to help! This blog answers many of those questions for you. Let’s get started.

Use the Right Tools

Today, many people rely on online tools and apps to help with their work, but choosing the right tools for your business can be challenging. We get that! 

The HireMyMom team has gathered our collective experience to compile a list of the best online tools we’ve found to help you run your business smoothly. We’ve put them all into one document where you can quickly learn more–and it’s available for free right now.

Our Online Tools & Apps Every Entrepreneur Needs download is chock full of tips that make it easier for you to select the right tools for your business. It covers:

  • Organizational tools that let you share your personal and work to-do lists and a tool that reduces email spam with just a few clicks. (We know, it sounds too good to be true!)
  • Collaboration and online storage programs that can help make your business sing and ensure that your whole team is singing the same song.
  • Options for email marketing–including ways to find leads, manage lists, and send messages out to customers and prospects.
  • Social media resources that give you more control over your posts.
  • Resources for creating great graphics to help craft an image for your business.
  • Apps to manage phone calls and scheduling like the pro you are.
  • Payments and accounting tools that help make payments and bookkeeping a snap.
  • Online resources to help you up your blog game, describe your business with greater precision and increase your SEO scores.

This guide is free and easy to use. It shares our best tips to save you the hassle of trying different things. Download it today and let us know which tool saved you the most time.

Find the right people and clients

It may seem far-fetched to think about hiring people when you first start, and many freelancers are solo operators. However, you may find that you need to bring in targeted expertise early–possibly much earlier than you expect. If you need to find administrative support, writing help, or social media expertise, look to HireMyMom for great people who share your passion and commitment to working moms. When you are ready to make your first hire, use this free downloadable Top 10 Interview Questions To Ask to help guide you.

HireMyMom is also a great place to find small businesses looking for the types of services you offer. Many small business owners depend on the HireMyMom site to find freelance talent. When you are ready for new clients, check posts frequently to grow your business. You can also find links for training opportunities to help you build your business and expand your client base.

Visit our website each week and check out our blog for the latest thoughts on workplace issues and working motherhood. Also, follow us on Facebook, LinkedIn, Twitter, Pinterest,  YouTube, and Instagram for all the latest news. 

Cultivate Resources 

As a new freelancer and business owner, support can help you navigate the early days of your business. One great way to do this is to connect with the U.S. Small Business Association. The federal government operates the SBA. The service and information are free and top-notch. Its excellent website features information to help you plan, grow and manage a small business. Visit the local assistance tab to find out more about resources in your area. There’s even a special section for women-owned businesses and an opportunity to get free business counseling from a partner organization. 

Also, check your local Chamber of Commerce as another good source of information and contacts. Often, the chamber keeps a list of retirees or seasoned executives who are willing to mentor new freelancers and business owners.

Consider Coaching

When you launch a business, hang out your own shingle as a freelancer, or transition to working at home, it’s easy to second guess yourself. Confidence is essential as a business owner and freelancer. Rather than waste time fretting, take action by finding a coach or a group of like-minded people to help you move through this phase confidently.

An experienced, independent, outside voice can help provide feedback on what’s not working and give you the clarity you need on the best way to use your time and energy.

A coach can help you define what success means for you, guide you as you start or grow a remote career or business, and help you work through any fears that hold you back. 

HireMyMom’s Coaching & Masterminds program can help bring out the best in your business and in your life. We currently offer two options:

Elevate You: CULTIVATE: Mastermind & Coaching for Women can help you gain the clarity and focus you need to pursue your dreams while connecting you with a community of like-minded moms. You’ll find the path for meaningful growth and success through the program based on what matters to you. You’ll create deep and authentic relationships with women on the same path and benefit from coaching from our founder and HireMyMom CEO, Lesley Pyle.

Best of luck with your new business–we are cheering for you!

 

 

Stay in Touch!

* indicates required


User Type


Continue Reading

Learn How Innovation Can Help You Expand Customer Relationships, Make More Money and Grow Your Business Fast

One common goal we hear from small business owners is a desire to expand their businesses. That’s not surprising–It’s fun to try new things and grow in different ways. As your business expands, your skillset grows, and you may add new members to your team, expanding your network and boosting your profits. What’s more, we’ve found that it gets easier to clearly see what’s next on the horizon for our business with every move. 

But, sometimes, expanding the customer base for your existing products is a struggle. You’ve tried different marketing approaches and tapping new pools of potential customers, but it seems like a nut that just won’t crack.  

In that situation, we find one of the most reliable ways to expand is by adding products or services that complement your existing offering. Adding services and products can round out your offering, help you stand out from the competition, find new customers and grow revenue. 

Think of a restaurant adding a new menu option to appeal to a broader audience–that’s a product addition. If the same restaurant starts offering catering, that’s a complimentary service. These additions fall into the same realm as the restaurant’s original service. But, the changes will help attract new customers and provide additional services to existing customers–both of which can drive growth and increase sales.

While a restaurant is an easy way to visualize the concept, the idea works across all businesses. Consider a Virtual Assistant who primarily responds to email inquiries and manages calendars for small business owners. The VA may notice one of the people she supports is doing a lot of travel. With that knowledge and her existing relationship, she may decide to add travel planning services to complement her other work and pitch the service to the client she knows has upcoming travel.

Here’s another example. At HireMyMom, we added concierge services to help our customers who need staff right away and don’t have time to go through a traditional hiring phase, which can take attention away from their core business.

We’re looking at other ways to grow, too. For example, we are working on expanding our overall Human Resources services. New services could include helping with onboarding, creating policies and procedures for employees, and developing standard operating procedures for small businesses. 

Other options include offering custom-written targeted emails to increase the exposure of specific jobs or lending the expertise of a Human Resources specialist to help employers enhance job postings to attract the right candidate. 

Find the right products and services

No matter the business you are in, there’s likely a way to expand by offering additional products and services. The key is to determine what products and services your customers may want and which you can provide. Here are some ways to do some market research:

  • Listen carefully to the questions your customers ask. If your customers routinely ask if you provide a particular service or know who does, that’s a clue that demand exists, and it’s likely something your current customers might eagerly add to their orders with you. 
  • See what the competition is offering. Take a look around at your key competitors and see what types of additional products and services they offer. There’s a good chance those same options may appeal to your customers.
  • Ask your customers what else they need or want. Inquire about how they use your main product or service and what could improve the experience. 

Build the right team

Once you’ve decided on a new product or service to add, it’s time to make sure you can reasonably provide it. In some cases, you may need to add staff members to offer the option. In other cases, your existing staff may be able to absorb the work. Also, you may need to purchase new supplies or find space to store materials or do work.

Doing a little upfront planning can make the transition easier. The first few times you provide the product or service might feel a little rough. But, it’s all part of the product development lifecycle. 

Check out our free Online Tools and App Every Entrepreneur Needs to find resources to help you expertly navigate this phase of your business.

Need inspiration? Join Mastermind

If you feel stuck or aren’t sure what types of services and product extensions might make sense for your business, an outside perspective can help you look at your business with fresh eyes. 

HireMyMom’s new Small Business Mastermind could be just the catalyst you need to identify the types of add-on products and services that can take your business to the next level.

Through the program, you’ll find the path for meaningful growth and success based on what matters to you. You’ll create deep and authentic relationships with business owners  on the a similar  path. 

The group will meet bi-monthly to discuss business growth, discuss ways to expand, and explore marketing ideas. The peer group dynamic will help fill you with fresh ideas and unique perspectives to develop new viewpoints and see your business with fresh eyes.

The group will explore ways to improve business systems, build better processes and automate your work. 

A private group app puts all the tools and resources at your fingertips. Group sessions will provide an opportunity to share thoughts, get support, and find encouragement. 

What’s more, the group sessions will help you stay accountable to your goals and will offer you a chance to network with other like-minded moms who you might not have otherwise met.

Sign up now and start envisioning your next chapter.

Happy growing!

 

 

Stay in Touch!

* indicates required


User Type


Continue Reading

Turn Your Idea Into a Supercharged Business With These Four Easy Steps

While making dinner or driving carpool, many thoughts likely go through your head. If one (or more) of them includes a new business idea, congratulations-you have the heart and mind of an entrepreneur (and a momtrepreneur)!

The business you are considering can be anything–it doesn’t have to be a wholly unique new product. Perhaps, you’d like to put your top-notch project management or administrative skills to use by launching a virtual assistant business.

Or, maybe you know you’d like to work for yourself and are thinking of launching a business that fills a need in your community–like a dog walker or child care provider. 

Whatever your interest, the next step is taking the idea and making it happen. So, how do you take the kernel of an idea or a desire to hang out your own shingle and turn it into a full-fledged business? 

While the prospect may seem overwhelming, a few initial steps can quickly put you on the road to success. The HireMyMom team talks with successful entrepreneurs looking for help every day. Here, we distill what we hear from them into four easy-to-follow initial steps to get you started with whatever business you are considering.

 

Talk About It

It’s exciting to consider launching a new business, and it’s fun to talk about your vision. So, the first step is easy–talk with trusted friends, family members and other advisors about your idea. Share the big picture you have in your head and get their reaction to it. Encourage them to ask questions and poke holes so you can refine your plan and create a clear vision of what you want to do.

We encourage you to seek out the enthusiastic and skeptical for this step. In this phase, it’s crucial to have a wide variety of input, and each perspective will help you get a better sense of how you can massage your idea for the best chance at success.

That said, establish a timeline for this phase–probably two to three weeks. That gives you time to have many conversations and chew over different ideas but still lets you move forward with the plan in a timely manner.

 

Conduct Research

Next, embark on a research project. The goal is threefold:

  • Find out what other businesses are operating in your space–this is called market research.
  • Determine where your business fits in–this is called competitive analysis.
  • Learn about any permit or licensing requirements to open and operate your business. Knowing about any required permits or licenses can help you avoid potentially costly situations down the road.

The information taken together can help you refine your business plan and position you for success.

Start with market research. Aim to learn more about other, similar businesses. Ask potential customers what they are looking for and what they value in the service. Find how much they charge and what their customers think of the service. Ask potential customers what service is missing from the current mix. Find out more about the demand for your product or service.

The U.S. Small Business Administration offers a helpful guide for conducting market research before launching a business. 

Next, perform a competitive analysis to determine how your business will fill a niche. For example, you may decide to offer a twist on a product or service to make your business stand out and solve a problem you saw in the marketplace. For example, if you were thinking about a child care business, you might learn that parents are looking for evening care during your research. As a result, you may decide to offer child care after traditional business hours to cater to families who need help in the evenings or on weekends. 

Or, you might learn that the only infant night nurse within 50 miles is cutting back her workload and the need for that service exceeds what the market offers. You might then steer your business toward short-term overnight care so new moms can get some sleep. You could offer to do laundry while on duty as a way to make your business stand out.

In some cases, you may find that the area you are considering is currently underserved, and standard product offerings plus availability are enough to get your business off the ground quickly. 

For example, in your research, you may find that a shortage of qualified administrative assistants has local accounting firms struggling to return calls and schedule meetings. In that case, you might tailor your virtual assistant business, so you cater to industries with high demand.

Or, maybe you are considering a pet-based service, and you learn that there aren’t enough dog walkers in your neighborhood now that people are heading back to work. You’ve found a gap that you can easily step into to meet the need. 

Market research and competitive analysis are both necessary because they position you for success by uncovering your competitive advantage in the marketplace. 

 

Write a Plan

Next, craft a business plan and put it in writing. Your business plan doesn’t need to be MBA thesis-worthy. You can use an online template from sites like hubspot or the balance small business

If that’s not your style, you can write the plan out on a piece of notebook paper or pull up a document on your laptop. The U.S. Small Business Administration offers helpful tips for writing a business plan.

Generally, your business plan can be as comprehensive as you desire. But, at a minimum, it should reflect the basics elements of your idea. 

Start by documenting your vision, hashing out your overall mission and the details of the product or service you plan to provide. Peer into the future and include an aspirational statement to help you guide you along the way.

Suppose you are launching a virtual assistant business. In that case, your vision may look like this: Start a virtual assistant business that focuses on calendar management, customer callbacks and spreadsheet support for small business owners in the real estate industry. Over five years, grow business sufficiently to add three part-time employees providing similar services.

From there, your business plan should answer these questions:

  • What is the name of the business?
  • Who does this business serve? 
  • How will I find customers?
  • How will they know about my service?
  • What’s the competition?
  • What’s my competitive advantage?
  • What obstacles might I face?
  • How much does this product/service cost the customer?
  • How will I staff this business to meet the demand?
  • Do I need money to launch this? How much? How will I get it?
  • What are my promotional plans?

 

Then, set a few short and long-term objectives to help you move along. Many people find that creating specific action plans with deadlines helps them set and achieve goals. Make sure your goals are SMART, that is, specific, measurable, actionable, relevant, and timely.

 

Make It Official!

Armed with your great idea, backed by research and fueled by the concepts documented in your business plan, it’s time to get moving. 

Complete any legal and tax forms required to launch your business. You can find guidelines for selecting a business structure and instructions for getting federal and state tax ID numbers from the Small Business Association. The NOLO website offers low-cost legal forms.

Line up support to help ensure your success. While the specific support you need will vary by business type, some likely sources of support include:

  • A banker who can help you set up a small business account and offer basic bookkeeping guidance.
  • A mentor who has small business experience and can guide you as you launch, run and grow your business. Check out the Small Business Development Center for information about programs sponsored by the federal Small Business Association. They offer specific counseling for women-owned businesses.
  • A community of like-minded business people to share in the joys and struggles.

 

Call Us

The HireMyMom team can’t wait to hear about your success! When you are ready to find a work-from-home mom to supplement your staff, or you have an opportunity to give a budding, at-home professional some work, visit HireMyMom.com to find the resource you need.

 

Stay in Touch!

* indicates required


User Type


Continue Reading

Great Leaders Share These Five Traits–Here’s a Peek and Their Secrets to Success

When you lead a team, you set the tone and establish the tenor. Strong leaders know that what they say and do can change the trajectory of a team’s future. As the owner of a small business, you are the leader for that business–and chances are you have a lifetime of leadership experience to call upon and guide your interactions.

But, when you lead a virtual team, the equation changes. Your leadership must be tweaked to ensure your efforts travel over the miles to guide, inspire and lift up your employees.

At HireMyMom, people leading businesses with workers spread far and wide across the country, spanning multiple time zones, inspire us each day. 

Sages have shared millions of words about the traits of effective leaders and how those traits translate to leading virtual teams. Along the way, we’ve noticed a handful of consistent traits and habits among those who do it well. Here’s a roundup of our observations.

 

A Long and Wide View

Vision is an essential trait of a remote leader. An effective leader looks further and broader than her team or business to see the bigger picture. This perch gives her a peek at upcoming trends–and issues–before others see them and provides the advantage of acting sooner rather than later. 

In many cases, this translates to being prepared to leverage new business opportunities. Sometimes this comprehensive view helps a leader spy a weak spot on the team and act before an issue develops.

John Maxwell, author, speaker, and pastor who has written many books, primarily focusing on leadership, says that having the ability to see more than others before others allows great leaders tremendous advantages. One of the benefits of this skill is that great leaders can move into a cycle of test, fail, and improve. This cycle is a crucial component to keep businesses growing and reaching new heights of success. 

When you lead a virtual team, acquiring the vision that drives the success cycle takes special care and commitment. In our experience, openness to feedback, industry engagement, and frequent team communication help open this field of vision for business owners. Attend webinars, go to conferences and keep the lines of communication wide open. Overall, aim to be approachable and broadcast that you want to hear from people and welcome all ideas.

 

Authenticity

Authenticity is one of the characteristics that we often see among highly effective leaders. Those who inspire others embody the qualities and habits they promote. And, more importantly, they model those qualities and practices in public and private ways.

Team members see this match in words and deeds and find inspiration.  It’s easier to follow along when team members know their leader really believes in something and isn’t just paying lip service. This creates cohesive teams. 

It can be challenging to show team members these qualities when leading a virtual team because of limited in-person interactions. However, in our experience, leader authenticity still shines through the phone, email, and instant messaging- it just shows in subtler ways. For example, meeting with people individually by phone or video chat, sharing your enthusiasm and honest assessment as you discuss projects, providing constructive criticism, and jumping in to help when team members struggle are ways to show authenticity. 

Another way you can exhibit authenticity as a remote leader is to share positive stories and anecdotes about company culture when you talk with your team. It can be tempting to gripe, especially with a long-term team member. But, the best leaders of remote teams make a point to share their beliefs and positive messages with gusto. 

 

Building People to Build Business

Maxwell says that great leaders intentionally add value to people through skill development, and that’s been our experience, too. Great leaders see potential in people and invest in them so they grow. At HireMyMom, we see this in action when employers call us to replace a person who has grown into a new role at the business.

Investing in skill development for your team is good for people and business. Employees who know they are valued stick around and tend to be fiercely loyal to the leaders who helped them grow.

Looking at a team member and knowing how and where to invest in development can be trickier when managing a remote team. Mark Murphy, author of “Leadership IQ,” suggests that leaders of remote teams look for ways to extend their energy to be more open to coaching and meeting with employees across time zones. He says that leaders who successfully manage remote teams are “indefatigable” when it comes to coaching team members. If you find your energy waning, he suggests building breaks and flexibility into your day, so you have more time and energy for working with team members.

Also, this is an area where vision matters. Having a wide and long view helps you find the right people and invest in cultivating the right skills. 

 

Big Love

Great leaders love their people and value them deeply. This doesn’t mean they are never unhappy with their team’s work or never have a challenging employment situation. 

Instead, it means that great leaders know their people and share common ground as a way to connect. In some cases, leaders and team members connect over personal matters first, sharing experiences about parenthood, hobbies, or pets. That connection quickly spills over to a shared purpose around the business. 

When you lead virtual teams, take the time to connect with your people and show that you care about them and value them as people and team members. Your remote team members need as much–if not more–encouragement than those who you see regularly. There are several ways to do this. For example, discuss big projects as opportunities and help to paint the long-term vision. 

Remember that remote workers aren’t surrounded by a team, and it can be difficult for them to put mistakes into perspective without the benefit of seeing in-person reactions. When things don’t go as planned, show support by acknowledging the problem and providing assurance that you have faith in the employee or the team. For example, consider saying something like, “that project did not go as planned” when a mistake happens. Then, you can provide perspective by saying: “while we are all disappointed, I know you gave it your all. I’m certain that we will learn from this and get back on track. We will work together to make it happen.” 

These types of reassurances can help team members feel valued and appreciated.

 

Courage

All teams and businesses–no matter how well run–eventually experience challenges. And, when those challenges pop up, whether they are big or small, great leaders exhibit courage. 

When thinking of leader courage, we are reminded of the old saying that no one ever drifted to their desired location. Indeed, success is a road–sometimes a long one. Travelers need the grit to traverse the trail, and those travelers need a strong leader to drive and encourage. When leaders exhibit courage in the face of adversity, team members notice.

When leading a remote team, courage comes in a lot of forms. Sometimes, it means sharing constructive feedback that might be sensitive. In other cases, it means changing business directions or revamping teams. But, when leaders display courage, teams can solve problems, come together and thrive in the future.

Challenge yourself to be brave by practicing in everyday situations, like sharing constructive feedback or trying new ideas. This experience can prove valuable when things go sideways, and you need to dig deep to find all the courage. 

 

Please Share

The small business owners and entrepreneurs we see leading teams each day inspire us. And, we never get tired of hearing your stories. Tell us what leadership qualities make you an effective leader. Your observations and tips for growing leadership skills help us learn more and share what we see with others.

 

Stay in Touch!

* indicates required


User Type


Continue Reading