Attract the Best Candidates with these Job Post Tips for Small Businesses

As a small business owner, finding the right employees can be a daunting task. With the rise of online job boards and social media platforms, the competition for top talent is fiercer than ever. However, it’s not just about attracting candidates, but also ensuring that your job posts are legitimate and authentic.

Communicate Your Business Values

By clearly stating your company’s mission, vision, and values, you can differentiate your business from others and attract candidates who align with your principles. Use your job posting as an opportunity to showcase what your business stands for and how it operates. Highlight any unique benefits or initiatives that set your company apart. This transparency will not only attract candidates who share your values but also help weed out those who may not be a good fit. You can even provide some social proof from current employees through testimonials of what it is like to work at your business. Remember, candidates are looking for more than just a job – they want to be a part of something meaningful. 

Use Professional Language and Format

Avoid using overly casual or slang terms and opt for clear and concise language that conveys professionalism. Use proper grammar, spelling, and punctuation to demonstrate attention to detail. Structure your job postings in a clean and organized format, using bullet points or subheadings to make information easy to read and understand. Avoid excessive use of jargon or industry-specific terms that may confuse applicants. Remember, the way you present your job posting reflects your business’s image and reputation, so take the time to ensure it is professional and polished. If you need help writing a job description, our Small Business Concierge Service can help!

Be Transparent About Salary and Benefits

Candidates want to know what they can expect in terms of compensation and perks before they invest time and effort into the application process. So, be upfront about what you have to offer. Clearly state the salary range and any additional benefits, such as insurance, perks, training or flexible work options. This will not only help candidates determine if the position aligns with their expectations but also demonstrate your commitment to fair and equitable compensation.

Provide Contact Details and Application Process

One of the most frustrating experiences for job seekers is coming across a job posting without any contact information or clear instructions. As a small business owner, you want to make it as easy as possible for qualified candidates to reach out to you and submit their applications. Provide your contact details, such as an email address or phone number, so that candidates can easily get in touch with any questions or to submit their resumes. Additionally, clearly outline the application process, whether it’s through an online form, email, or some other method. By providing clear contact details and an easy-to-follow application process, you’ll not only make a good impression on potential candidates, but you’ll also increase the chances of attracting qualified applicants.

Actively Engage with Applicants

Don’t just sit back and wait for resumes to come in – take a proactive approach in your hiring process. Respond promptly to inquiries and applications, acknowledging receipt and providing a timeline for next steps. Ask thoughtful and relevant questions to gain further insight into candidates’ skills and experiences. Schedule interviews in a timely manner and keep candidates informed throughout the process. Provide feedback and updates, even if it’s to let them know they didn’t make it to the next round. Many applicants are dealing with the frustration of being ghosted during the hiring process (for those that are not familiar with “ghosting”, this is when a candidate interacts with a company and at some point of the process, the candidate never hears back from the company even after following up). Some open positions may receive hundreds of applications which can make it difficult to respond to everyone, but you can set up automations to inform candidates of what is happening within the process so that they know where they stand with your company.

If you feel a little uncertain about the whole hiring process, then check out our self-paced online course Hiring Made Easy where you can learn from industry experts how to craft the perfect job description, what steps you should go through when hiring, what salary you should offer, and more.


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How to Stay Focused on Your Goals When the Job Search is Silent

Job searching can be a roller coaster of emotions. There is the excitement of submitting your resume, anticipation of the interview, and joy at getting the job offer. But there can also be a lot of discouragement along the way. If you’re not getting called back for interviews or hired, it can be difficult to stay motivated and focused on your goals. We encourage all companies to update everyone that has reached out, but unfortunately many are not able to with as many applicants as they receive. When you find yourself on the other side of those silent application submissions, here are some tips on what you can do to stay motivated:

Don’t Take it Personally: Remembering It’s a Numbers Game

Receiving rejections or not getting call backs can feel personal, but it’s important to remember that the job search is often a numbers game. There are usually multiple applicants for each position, and the hiring process can be subjective. Don’t let it affect your self-esteem or discourage you from pursuing other opportunities. Focus on what you can control, such as continuously improving your skills and application materials, and trust that the right opportunity will come along.

Keeping Motivated: Surrounding Yourself with Positivity

When facing the discouragement of not getting call backs or job offers, it’s important to surround yourself with positivity. Seek support from friends, family, or mentors who can provide encouragement and remind you of your strengths. Engage in activities that uplift your mood, such as exercise, hobbies, or spending time with loved ones. Surrounding yourself with positive energy can help you maintain a hopeful mindset and keep you motivated to pursue your goals.

Refining Your Skills: Continuously Learning and Improving

In order to increase your chances of getting called back for interviews and ultimately finding the right job, it’s important to continually refine and improve your skills. Take advantage of online courses, workshops, and networking events to expand your knowledge and stay up to date with industry trends like our self-paced course Cultivate. Seek feedback from professionals in your field and use it as an opportunity to identify areas for growth. By actively working on your skills, you not only enhance your qualifications but also demonstrate your dedication and commitment to potential employers.

Your Resume, Cover Letter and Networking Plan

After experiencing a lack of call backs, it may be necessary to reassess your job search strategy. Take a closer look at your resume and cover letter to ensure they are tailored to each position and highlight your relevant skills and experience. Consider seeking feedback from professionals on our HR team when you use our jobseeker training services. Additionally, evaluate your networking efforts and make any necessary adjustments to expand your professional connections and increase your visibility in the job market.

Embracing Patience: Understanding Success Takes Time

Finding the right job takes time and patience. It’s important to remember that success in the job search doesn’t happen overnight. Each application and interview is an opportunity to learn and grow, even if it doesn’t result in immediate success. Trust in the process and understand that your perfect job may require persistence and perseverance. Embrace the journey and keep pushing forward, knowing that with time, the right opportunity will come your way.

Already found your dream job? Share some tips for your fellow moms who are in the hiring journey right now.



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The Perils of Mega Job Sites

The modern job search can be daunting and disheartening. With so many different online job sites, it’s hard to know which ones to trust and which ones will benefit you the most. Mega job sites, especially the free ones, can be a waste of time. They are often filled with irrelevant job postings sourced from outdated, unverified information. For businesses, they can be difficult to understand, hard to navigate, and nearly impossible to get a real person to help you. 

Free Sites Are Teeming with Scammers

It’s no secret that free job sites can be full of scams. There are countless stories of people who have been conned out of their hard-earned money by an unscrupulous individual claiming to be an employer or recruiter. They may offer you an attractive job opportunity or a large sum of money for a small task, only to ask for personal or banking information. Even when the job or offer turns out to be legitimate, it can be difficult to assess the validity of the source

If you’re looking for a safe place to search for job opportunities, then you should opt instead for a trusted resource. HireMyMom is a website dedicated to helping moms find legitimate work-from-home jobs and other flexible employment opportunities. We vet each and every listing, ensuring to the best of our ability that businesses are verified and trustworthy. On top of that, our database contains a wide variety of job postings so you can find the right fit for your skills and lifestyle.

You’re Just a Number

When you use a mega site, you become just another number in the sea of applicants. No matter how great your experience and qualifications are, you may have a difficult time standing out to an employer if they get lost in the thousands of resumes. Furthermore, your chances of standing out can be even lower if you don’t have an optimized resume or a well-written cover letter. It’s easy to get lost in the shuffle, and there are very few resources available to help you craft the best job application materials possible. Unfortunately, it doesn’t stop there. Not only do employers have to weed through thousands of resumes, but they also have to face scammers and fraudsters themselves. 

At HireMyMom, we provide a platform with job seekers who are serious about finding great remote opportunities and not just pressing a button to apply for every job they see. Because of our subscription model, we typically attract quality candidates who are serious about finding great remote opportunities. And small business owners love that because they don’t have the time to sort through hundreds or thousands of resumes and on HireMyMom, they typically receive a very manageable number of applicants making the hiring process much less cumbersome. Plus, employers and job seekers alike can get in touch with a real live human any time they need help!

You’re Competing with Hundreds, if Not Thousands

Even if you have the perfect resume and the best qualifications, there’s still no guarantee that your application will be seen. With such a massive pool of applicants, employers can afford to be picky, and your resume may never make it to the top of the pile. Plus, employers often get overwhelmed and only take the first few people who applied to the listing when it went live, leaving several other applicants behind. The odds are even worse for freelancers. Most job postings on these sites only list opportunities for full-time employment, leaving freelancers out in the cold. Furthermore, with so much competition, it can be difficult to get noticed and your rate of pay may suffer as a result.

This isn’t the case with Hire My Mom. By using this site, freelancers benefit from fewer applications and more personalized attention. Rather than competing with hundreds of other applicants, your application will stand out from the crowd and you’ll get the chance to show off your skills and talents. Additionally, since we are a paid site, the job applicant pool is smaller giving our job seekers a better chance of getting hired.

It’s time to find the job or employee of your dreams! Let us know how we can be of help.



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How to Write a Cover Letter: The Ultimate Guide

If you’ve ever applied to a job online, then you’ve probably had to write a cover letter of some sort. But despite their commonality, many job seekers don’t know how to write one well. If you’re struggling with writing a cover letter that will impress employers and get you hired, we can help! Here are some tips on how to write a cover letter that can help you stand out from the crowd and get your foot in the door for your dream job.

Step 1: Identify the Roles

It’s no secret that having the right skills and experience are key factors for securing an interview. Your cover letter is your first opportunity to impress your future employer, so it’s important not only to customize your letter based on the type of position you’re applying for, but also consider what keywords you’ll need in order to connect with the hiring person. It’s also worth noting that this type of correspondence has evolved into more than just a paragraph explaining why you’re the best person for the job. Also, it helps to include the name of the position for which you are applying, and mentioning some of the bullet points in the original job description. For example, if the description lists that you need three years of experience as a virtual assistant, mention that you have X amount of years as a VA which is more/less as requested in the job description (if you say less, explain why you feel you deserve the position!).

Step 2: Answer these Questions

  • Who is the letter for? 
      1. It is important to be clear about who you are addressing your letter to. This person should be listed in the top of your cover letter and throughout the body of your letter as well. If you are unsure about who your letter should be addressed, this should also be stated up front in order to give them an understanding of what you want from them or what you’re requesting of them. This can go hand-in-hand with explaining why they need to read the following contents of your cover letter as well. 
  • What are my qualifications? 
    1. This question is asking for three things in particular that the employer wants a clear understanding on. First off, it asks if you have experience with the industry/company’s specific field. For example, if it is related to marketing then there are quite a few subsets within marketing that require specific experience such as web design. Secondly, it asks if you have any relevant degrees (like a web design or marketing degree). Lastly, the company wants to understand what you bring to the table through your experience such as tools you have at your disposal; sticking with the web design example, the company wants to know if you have all the tools you need already or if you will require them such as a company computer. In fact, some employers look for people that already have personal access to specific software. These questions require very specific answers so make sure they align closely with their expectations and needs.

Step 3: Highlight your Qualifications

By this point, you should have spent enough time talking about yourself so that the business owner or hiring manager knows your strengths and weaknesses. You should also have addressed why you are uniquely qualified for the job. This is where you discuss any qualifications that are related specifically to the job description in question. Make sure that any skills and experience mentioned fit into your objective, though.

Step 4 : Formatting Matters

When it comes time to write your cover letter, formatting is important. A great cover letter tells the story of you and your journey, in such a way that the employer can’t stop reading. No matter how strong your qualifications are, if they’re not presented well on paper they will be overlooked. Check out this example below for guidelines on how to properly format your cover letter and break into the industry of your dreams:

  1. Mention the position and why you are interested.
  2. Go into detail about your work history, but make it interesting; employers are getting tons of cover letters, so it’s important to make yours stand out.
  3. Talk about the job requirements and how you meet them.
  4. Give employers a couple of different ways to contact you.

Step 5 : Tailor Your Cover Letters

Cover letters are one of the most important parts of your job application. They should be tailored specifically for each job so make sure that you spend time personalizing it. If you’re applying for a job as a manager, talk about how your management experience makes you the perfect candidate. If you’re applying for an entry-level position, talk about how excited you are to get started and learn from the people who’ve been there before. Pick which experience to focus on based on what the job is!

What tips do you have for those who are writing cover letters? Let us know!



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Struggling to Find a Job? 5 Tips to Boost Your Morale

Finding a job can be incredibly difficult, especially if you’ve been searching for quite some time and haven’t had any luck yet. If you’re discouraged about your job search and need some help getting motivated, these five tips can help give you the extra boost you need to continue your search and get excited about finding your ideal career path.

1) Set Mini Goals

One way to stay motivated when job hunting is to set small goals for yourself. For example, you could resolve to check three job boards every day, or send out five resumes per week. Once you accomplish your mini goal, give yourself a pat on the back and move on to the next one. You’ll feel much better about your situation if you keep setting small goals for yourself! 

Create a schedule too. Maybe each week or every other week, sit down and set more goals. Spend time evaluating where you are, where you want to be, and what you need to do to get there! And remember, these goals should be small and easy to achieve so you know you are making progress towards your overall goal of finding a job.

Having realistic, achievable steps to reach your long-term goal can help you make progress and take action. For example, if you are looking for a job in the real estate industry, setting a mini goal of getting your real estate license can help significantly as it shows potential employers that you have taken initiative and are knowledgeable about the field. It’s also important to constantly reevaluate your mini goals to make sure they still align with your overall career objectives so you don’t get lost in pursuing something unrelated to what you really want.

2) Stay Organized

When you’re job hunting, it’s important to stay organized and keep track of your applications, contacts, and follow-ups. This will help you stay on top of the process and avoid getting overwhelmed. The more prepared you are, the better!

Keep track of jobs you’ve applied for, where you are in that process, and keep any feedback you receive in a place where you can revisit it as you continue your job search — especially if you receive feedback after an interview. Tools such as Asana are great for this.

3) Surround Yourself With Positive People

One of the best things you can do when you’re feeling down about your job search is to surround yourself with positive people. These are the people who will listen to your venting, offer words of encouragement, and help you stay motivated. So reach out to your friends and family, and let them know what’s going on. You’d be surprised how helpful they can be!

4) Remind Yourself Why You Want the Job

It can be easy to forget why you wanted the job in the first place when you’ve been looking for a while without any luck. But reminding yourself of your reasons can help you stay motivated. Maybe you want the job because it will help you gain experience in your field, or because it offers good benefits. Whatever your reasons, keep them in mind and let them inspire you to keep going. If you start getting frustrated, think about how happy you’ll feel once you land that job!

This is a great time to create a dream board and keep it where you can see it daily. Boards can have photos of your dream job, motivational quotes, etc. If you place it someplace visible, you can always glance over at it to remind yourself why you want the job.

5) Do Something Fun

When you’re feeling down about your job prospects, it can be tempting to just veg out on the couch and watch Netflix all day. But that’s not going to do anything to improve your situation. Instead, try to do something fun every day, even if it’s just for a few minutes. This will help you maintain your energy and enthusiasm levels as you continue your job search.

Most importantly of all…DON’T GIVE UP! Sometimes it takes time to find just the right job, and that’s okay! What are ways you stay motivated during your job search? Reach out and let us know!



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