Lead Nurture Specialist

Job Title: Lead Nurture Specialist (LNS)

Location: Remote
Type: Full-Time / Part-Time (Flexible based on needs)

Overview

We are looking for a detail-oriented, high-communication Lead Nurture Specialist (LNS) to support our sales team by increasing call show rates and improving lead engagement.

This role is critical to our growth. You will be responsible for personally connecting with prospects after they book a call, confirming their attendance, building rapport, and ensuring they show up prepared and ready.

Your work directly impacts revenue by increasing the number of qualified prospects who attend scheduled calls.

Key Responsibilities
Review new lead applications and understand each prospect’s situation
Send personalized SMS messages to confirm booked calls
Engage leads in conversation to build rapport and increase commitment
Call leads who do not respond to text messages to confirm their appointment
Ensure prospects:
Know how to attend the call (logistics)
Understand why the call is important (priority)
Respond quickly to:
Scheduling/logistical questions
Basic sales-related questions (while redirecting deeper questions to the call)
Send timely reminders:
Immediately after booking
24 hours before (if applicable)
8 hours before
1 hour before
15 minutes before

Track and report key metrics:
Confirmation rate
Show rate for confirmed vs unconfirmed leads
Collaborate with the sales team to improve messaging and performance
Help move calls forward when prospects are ready sooner
Success Metrics (KPIs)
Confirmation Rate (% of leads who confirm their call)
Show Rate on Confirmed Leads (target: 90%+)
Response Rate to Messages
Call-to-confirm success rate (for non-responsive leads)
Speed of Response

What We’re Looking For
Strong written and verbal communication skills
Comfortable making outbound calls to leads
Ability to personalize messages (no copy-paste mindset)
Fast response time and high attention to detail
Emotionally intelligent and good at reading people
Organized and reliable with follow-through
Comfortable working in a fast-paced, performance-driven environment
Preferred Experience
Customer support, sales support, appointment setting, or call center experience
Experience with SMS and phone-based communication
Familiarity with high-ticket sales environments (coaching, consulting, etc.)

Important Notes
This is not a passive messaging role — you will actively follow up via text and phone
This is not a VA-style task role — performance directly impacts revenue
The goal is to increase confirmed calls and show rates, not just send messages
Why This Role Matters

Confirmed prospects show up at significantly higher rates, which leads to more sales opportunities and revenue. Your role is one of the highest-leverage positions in the business.