Conversion-Focused Web & Funnel Specialist

  • Part-Time
  • Remote
  • Ends on May 30, 2025

Overview

We’re seeking a Web & Funnel Specialist who thrives at the intersection of design, marketing, and analytics. You’ll own the process of creating and optimizing landing pages, building email flows and lead generation funnels, and improving our Shopify site for both user experience and conversion performance. You should be strategic and hands-on—ready to bring ideas to life and iterate based on data.

Key Responsibilities:
Landing Page Development

Design and build custom landing pages (product launches, lead magnets, sales pages, etc.) using Shopify, Figma, or preferred tools

Optimize pages for mobile responsiveness, fast load speed, and SEO best practices

Website Optimization

Run CRO (conversion rate optimization) experiments (A/B tests, heatmaps, scroll maps)

Make layout and UX improvements across homepage, product pages, and gallery pages

Collaborate with the marketing team to update seasonal content, CTAs, and banners

Funnel Building

Create and implement lead capture funnels with email flows, popups, forms, and downloadable resources

Build post-purchase flows, abandoned cart sequences, and nurturing campaigns (Klaviyo or similar)

Tech & Analytics

Integrate and manage tools like Google Tag Manager, GA4, MS Clarity, Klaviyo, and Shopify apps

Track key metrics and present insights with a focus on conversion and lead quality

Cross-Team Collaboration

Work closely with design, marketing, and product teams to align pages and flows with brand goals

Participate in campaign planning and seasonal launches

Tagged as: CRO, funnels, heatmaps, klaviyo, SEO, shopify

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Qualifications

3+ years of experience in website optimization, funnel building, or conversion-focused designStrong proficiency in Shopify, Klaviyo, and web design tools (Figma, Canva, or equivalent)Working knowledge of HTML/CSS is a plus (but not required)Data-driven mindset with basic understanding of CRO metrics and A/B testingExcellent eye for design and copy that drives actionExperience working in a DTC e-commerce or lifestyle brand is a plusAbility to work independently and juggle multiple projects in a fast-moving environment
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