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Media Buyer
Overview
Job Summary
We are seeking a technically skilled and detail-oriented Meta Ads Media Buyer & Tracking Specialist to own both paid media execution and the tracking infrastructure that powers performance insights. This role is critical to ensuring accurate attribution, clean data, and scalable ad performance across Meta platforms.
You will be responsible not only for launching and optimizing Meta ad campaigns, but also for implementing and managing tracking systems including Meta Pixel, Conversion API (CAPI), Google Tag Manager, and Cometly attribution dashboards. Your ability to connect ad performance to real revenue outcomes will directly influence optimization decisions and client growth.
This role is ideal for someone who enjoys both performance marketing and backend systems, understands how data flows through funnels, and thrives in a results-driven environment.
Responsibilities
Paid Media Strategy & Execution
• Build, launch, and manage Meta ad campaigns across Facebook and Instagram
• Optimize campaigns daily for CPA, ROAS, CPL, CTR, CPC, and conversion rate
• Structure campaigns and ad sets to support testing, scaling, and clean attribution
• Scale winning campaigns while maintaining efficiency and performance targets
• Collaborate with creative teams to develop high-converting ad concepts and messaging
Tracking, Attribution & Technical Setup
• Install, configure, and maintain Meta Pixel and Conversion API (CAPI)
• Set up and manage tracking through Google Tag Manager, including events, triggers, and tags
• Map and validate standard and custom conversion events
• Manage and audit Cometly attribution dashboards to ensure data accuracy
• Troubleshoot discrepancies between Meta Ads Manager, Cometly, CRM platforms, and funnels
• Validate tracking across landing pages, checkout flows, and thank-you pages
• Conduct ongoing tracking audits as funnels and offers evolve
• Understand attribution windows, event prioritization, and iOS privacy impacts
Analytics, Reporting & Optimization
• Monitor performance across Meta Ads Manager, Cometly, and other analytics tools
• Use attribution data to guide creative testing, audience decisions, and budget allocation
• Identify performance issues related to tracking or data integrity
• Provide clear performance insights and optimization recommendations
• Document tracking setups and ongoing changes for internal reference
Systems & Process Management
• Work with platforms such as GoHighLevel, ClickFunnels, Kajabi, Shopify, or similar tools
• Coordinate with developers or technical teams when advanced tracking support is required
• Maintain SOPs for onboarding, tracking setup, and ongoing optimization
• Stay current on Meta updates, privacy regulations, and attribution best practices
Success in This Role Looks Like
• Accurate, reliable tracking across all campaigns and funnels
• Clean attribution data that ties ad spend to revenue
• Faster and more confident optimization decisions
• Proactive identification of tracking issues
• Scalable campaigns built on a strong technical foundation
Why Join Our Team
This role sits at the intersection of performance marketing and technical systems. If you value clean data, strong attribution, and scalable ad performance, this is an opportunity to make a meaningful impact while working with high-spend accounts and advanced marketing infrastructure.