Earned Media Analyst
Overview
About The Role
The Value Team Associate helps connect the dots between content, performance, and client expectations. This role is part analyst, part strategist, and part translator; turning SEO signals and distribution data into clear, useful insights for both clients and internal teams.
You’ll work closely with Client Success, Editorial, Product, and Distribution, jumping in where needed and helping build systems, answers, and narratives as we grow. This is a great role for someone who enjoys problem-solving and wants real ownership in a fast-moving environment.
What You’ll Do
> Explain content and campaign performance in a way that actually makes sense to clients. Includes creating performance deliverables, joining calls, etc.
> Apply SEO and content strategy fundamentals to evaluate story topics, headlines, and distribution outcomes. Ideating content and analyzing results with a content distribution and GEO focus in mind
> Support client-facing teams by answering performance questions and contributing to reporting and insights
> Spot trends, anomalies, and opportunities across content performance and network benchmarks. Including building AI-assisted tools to do this for you more efficiently
> Collaborate across teams to improve tools, workflows, and how we talk about “value” for brand awareness and authority internally and externally
Pitch in on ad-hoc projects as priorities shift
