Why Having a Third Space is Good for Your Business
Have you ever thought of using a coworking space or a business incubator to give you that “third” space for your home business? We all know working from home really is a big challenge. If you have young kids in the house, taking a conference call is hard to schedule between nap times. You want quiet to be able to do your work and knock out that client project. But you don’t want that eerie quiet that suddenly sets in when you go, “uh-oh, what are the children doing” and you find the dog getting a makeover. When you do get out of the house to take that client meeting, you are either meeting at the client’s location or you have picked your local coffee shop. Neither place really gives you a chance to show that you are a professional running a professional enterprise. Plus, when working only from home, it’s just you having to work on your projects all by yourself. One of the biggest benefits of working in an office environment is that you are surrounded by your peers. You can bounce ideas off of them, have conversations, and get inspiration on how to tackle problems. Adults need adult time too, away from the kids every now and then.
What you need is a good “third” space to give you the things that your home office just can’t give you. There are many kinds of “third” spaces out there that help get your business moving to the next step. Think about joining a coworking space that has a good vibe and gels with the business you are building. There are coworking spaces that cater to programmers, artists, makers, marketers, and professional services. Some of the best coworking spaces have a nice mix of these kinds of people in them. Coworking gives you a chance to have that professional adult time and work on business problems and get access to a professional office environment, conference rooms, and have a real business address. You know, someplace that you would feel good having a meeting with a client. Many of the coworking spaces offer programs to help you with your business. Session speakers, hackathons, and other networking events are usually part of the membership fee.
Also over the last few years, business incubators have opened their doors up to more than just tech companies. The incubator I am involved with has a mix of tech, legal, marketing, healthcare, and retail companies. In the same vein of coworking, you get a professional space with some additional support from programs that might be offered by the local venture capital firm, university or community college to help with your business. All good resources to have, especially if you need to have a summer intern to knock out that branding project you have not had a chance to get around to.
It is long winded, but here is the point. Get out and socialize your business. Make connections, build a network of like minded entrepreneurs that are willing to help each other. The best place to start is in a coworking space or business incubator. Make the time for yourself to pursue your business objectives. Even if it is just one or two days a week, you’ll find that being a solopreneur isn’t so lonely when you find others that are just like you trying to solve the same kinds of problems.