Overview

Background:
Small, growing engineering service and product company that services the high-tech space. You can find more information about our company at www.vibeng.com.
Currently acquiring another small company that provides complementary products.
Does not have any marketing person on staff and needs to assess branding, content, customer outreach, etc.

Work to be done:
-Integrate the new company’s information into our platform
-Conduct rebranding and positioning to align with the new position.
-Create content to support our rebrand and positioning
-Create content to support each product and service line
-Create and implement customer journeys for each product and service
What we are looking for
-An experienced marketing person who can develop and implement a marketing strategy for a small business
-Someone with previous full-time experience is now looking to work part-time because of new family commitments, etc.
-Experience with HubSpot
-Ability to coordinate and communicate with other resources, such as illustrators, videographers, etc. and integrate their work into materials, content, and campaign
-~1/3 to 1/2 time
-Longer duration of employment, not just a few weeks or months

Tagged as: content marketing, customer acquisition strategy, inbound marketing, marketing strategy

About

About Us
Vibrations Engineering Consultants (VEC) are the experts in the measurement, design, and remediation of the external sources of disturbance that impact high-tech manufacturing and analytical equipment. Founded in 1983, VEC initially focused on-site surveys for electron microscopes. Since then, we have continuously invested in technologies and developed partnerships to expand and optimize our service so that our clients have the answers and information they need to meet their project needs.

What are our core values?
At VEC, we understand that the basis of an excellent relationship is trust. Most of our work comes from returning customers or referrals, of which we are very proud. To maintain this trust, we strive to adhere to our core values:

Always provide value to our clients
When a company hires VEC, our priority is to make our client’s investment in both time and resources worthwhile. We always aim to impart our knowledge and experience so that our clients can make informed decisions about their most critical equipment.

To be intellectually honest with clients
We base our recommendations on the data we collect. VEC views providing accurate, reliable data as a matter of integrity. We are transparent concerning our methodology, and we only propose products of the highest quality.

Provide clients with outstanding service
We endeavor to be responsive, punctual, and to meet client requirements as quickly as possible. Beyond our traditional products and services, we always strive to accommodate unique client requests.

Qualifications

Development and implementation of a marketing strategy Inbound marketing SEO and website optimization Hubspot