Content & Digital Marketing Manager (Fractional/Part-Time & Fully Remote)

Overview

A small and growing niche business brokerage and consulting company is seeking a motivated individual to manage marketing strategies and certain ongoing marketing and sales strategies. This role will be specifically aimed at managing an overall brand, development of customer sales workflow, setting up and managing sales reporting, and internal management of social media management, SEO, PPC, customer email campaigns, and overall client community building.

This is considered to be a part-time position that may lead to full-time employment for the right individual if desired.  This individual will work remotely and have the ability to manage schedule for flexibility in the daily balance of time commitments. This will be the right opportunity for someone with a strong professional manner, solid marketing experience, and who is looking for a fun, flexible, and growing business team.

Must be self-motivated, deadline-oriented, able to multi-task, and have proven success in taking strategy and ideas to actual implementation. Duties will include:

Brand Marketing:
Working with the business owner and team to refine brand messaging in the market, identify target audiences, and develop work flowed marketing plans in chosen marketing mediums (social, network, customer base, etc.)
Manage the execution of marketing from start to finish with the internal team and/or outside vendors, as needed.

Content Marketing:
Manage and implement the content marketing program through email and video content and other chosen mediums.
Strong sales writing/editing skills and experience with Active Campaign, HubSpot, or similar software programs experience a plus.
Video editing will be completed by an outside vendor.

Digital Marketing:
Implementation through website, SEO, paid search ads, social media, and other chosen mediums.
Some level of SEO, PPC and digital sales funnels management with results tracking knowledge is required with opportunity to expand knowledge and training in role.

Partner & Association Marketing:
Drive partner marketing with legal associations, speaking opportunities, and other avenues for brand promotion opportunities at conferences, podcasts, and other mediums.