SEO Outreach Manager (REMOTE)

Overview

WHY YOU’LL LOVE SHOWCASE IDX:

We Put Customers First. Team Over Self. Outcomes Over Activity. Bias Towards Action. Improve Lives.

These are some of the values we hold. They’re more than words on our “about us” page. This is what you’ll see in our culture and what we strive for in ourselves.

We are a leader in home search, consumer engagement, and lead generation, enabling thousands of real estate professionals across 100+ brokerages and teams to harness the full marketing potential of modern marketing. Our consumer-facing tools were used by 12,000,000+ consumers in the last year for 30 million minutes – that’s like watching Avengers Endgame 282,625 times.

In August 2020, we were acquired by eXp World Holdings (Nasdaq: EXPI), and we will continue to operate as an independent company. For our sister company, eXp Realty, we will be developing a national and international search portal product, while maintaining the growth of our existing business.

This is a rare opportunity to join a fully-remote/distributed team at the beginning of a new mission, as we look to redefine how people find and buy homes on a national and eventually international scale. We are rethinking today’s generic home search experience and creating a set of next-generation tools that will help millions of people around the world find and buy their next home.

It’s important to us that work is as enjoyable and provides opportunities for individual growth. We like making well-reasoned decisions and making them quickly. We don’t particularly like too many meetings, but we love working together to figure things out. We’re laid back with each other, don’t take ourselves too seriously, and laugh (probably more than we should), but we always focus on staying close to our customers and adding value to their daily lives.

Our team is made up of experienced, talented people who see opportunities where others may not. We understand that innovation comes from experience, experimentation, iteration, taking smart risks, and rejecting the idea that the status quo is the only or best way to solve a problem. You’ll be challenged by big ideas, and have the opportunity to influence a product that truly impacts one of the biggest decisions in 100s of millions of people’s lives in very real ways.

We believe that delivering value outweighs how many hours you work or where you work. We provide a flexible work schedule, generous vacation, a relaxed work environment, and opportunities for professional growth and development.

• Amazing work/life balance – sane & flexible work schedule, generous vacation.
• Work on interesting customer and product challenges in an environment that encourages creativity, fun, and the use of new tools to deliver the best results.
• Have the creative freedom for learning, experimenting, and responsible risk-taking in a startup-like environment.
• Work closely with a small, talented team with a proven track record.
• Be a central part of a customer success team that helps our clients grow their businesses and positively impact their clients.
• Contribute to a team culture that attracts and retains the absolute best people through a motivating and rewarding environment. You will help hire, mentor, and motivate an outstanding customer success team.
• Support public-facing products that customers actually pay for and love.
• Have your work be seen and used by millions of people.
• Spend your day looking for ways to make customers successful, not simply solving problems.
• Great benefits like Health Insurance and flexible vacation scheduling.

About You
We are looking for an SEO Outreach Manager who will be responsible for creating content, identifying backlink opportunities and securing content partnerships in the real estate space. In this role, you will work closely with our Director of SEO and our content writing team. This person will be responsible for direct outreach to develop content partnerships. The content strategist reports directly to the Director of SEO.

• You are motivated by working on hard and challenging problems, rather than showing up just to check boxes.
• You ask a lot of questions and love spirited yet professional debate, knowing it improves outcomes.
• You are comfortable navigating uncharted waters within the company.
• You are motivated by creating your own path to deliver value and take full advantage of personal empowerment.
• You have a bias towards action. You’re programmed to take the initiative to ask questions, learn, and get things done.
• You possess superb listening skills and the proven ability to dig deeper to uncover the customer’s true objectives.
• You are resourceful, scrappy, and creative — if a playbook doesn’t exist yet, you go figure it out and build it for the whole team to use.
• You are a detail-oriented, results-driven, self-starter, with a high level of energy, enthusiasm, and initiative that this remote role requires.
• You ask a lot of questions and love spirited yet professional debate, knowing it improves outcomes.
• You are motivated by creating your own path to delivering value and taking full advantage of personal empowerment.
• You understand SEO best practices.
• You’ve built backlinks before and have relationships directly with webmasters.
• You’re active or familiar with news outlet platforms like HARO
• You know what a PBN is and how to easily spot one.
• You’ve developed criteria for how to spot a good link partner.

Responsibilities

• Identifying opportunities to host our content externally on blogs, publications and brand-aligned sites. An ideal candidate will come with a network and experience securing content partnerships.
• Supporting the development of content strategies that define and reveal the stories our brands and partners will tell across multiple channels.
• Authoring clear and concise content with a focus on ranking for search and/or performing.
• Leading negotiations, developing partnerships, securing content rights or backlinks with media, blogs and brands to bring distinctive, engaging content.
• Collaborate closely with stakeholders on keyword research, content planning and project execution.
• Work with internal teams cross-functionally to review and prioritize assets for the Outreach team to promote.
• Create proposals for high-quality reports to be used in future outreach campaigns based on comprehensive research you will perform of industry leaders and their affiliated publications, reports, and data.
• Work with Researchers and Writers to discover unique insights from our talent network that would be useful for the industry.
• Prioritize outreach campaigns by impact and set up a yearly outreach calendar. Re-evaluate priorities and make adjustments quarterly.
• Ensure that we are connecting with relevant prospects and that our process to do so improves each month.
• Ensure that we perfectly execute our communication cadence, including outreach and follow-ups.
• Ensure that we are always increasing the reach of our content as well as the recognition of our site, by connecting us with industry influencers.
• Define, implement, and continuously improve the KPIs to measure the performance of the Outreach team.
• Establish weekly and quarterly goals to support our yearly goals.
• Create weekly and quarterly reports.
• Work with other units in the SEO team, as well as cross-functional teams to support campaigns, initiatives, and experiments.
• Work closely with the PR and Communications team to ensure communications and relationships are fitting for outreach support across all projects, initiatives, and campaigns.
• Become an expert on all things pertaining to Showcase IDX products.

Requirements

• Experience managing a team of 2 or more people in Outreach.
• 3+ years of recent experience on outbound or outreach campaigns.
• Excellent written communications skills.
• Experience with tools like Buzzstream and Outreach.io is preferred.
• Intermediate knowledge of SEO concepts.
• Experience working in distributed teams.
• You must feel comfortable at driving, tracking, and reporting the progress of multiple outreach projects involving many people in a professional and organized way, by using tools such as Trello, Miro, etc.
• You must be very comfortable with managing complex spreadsheets in Google Sheets or Microsoft Excel.
• Detail-oriented go-getter, creative thinker.
• Able to create and manage workflows, systems, and methodologies for outreach.
• Comfort collaborating with both Developers and Marketers to accomplish Growth objectives, including the ability to create world-class product specifications.
• Extensive experience with software for data, tracking, and analytics including SEMRush and/or Moz Pro, Ahrefs, Google Analytics, Google Webmaster Tools, Google Keyword Planner, advanced Excel, etc.
• Have a sharp eye for detail and a strong sense of what types of creative products will be effective for organic growth.
• Be able to build and scale in a fast-growing company with a focus on execution.

Compensation
In addition to a competitive salary, Showcase IDX offers:

• Competitive Salary
• We literally have no offices. 100% remote & distributed organization & culture since 2009. We do have a once a year team offsite that is strongly encouraged.
• Stock Option Grant
• Flexible PTO
• Quality Medical + Dental + Vision
• Tax-Free Flexible Health Spending Account
• 401K with dollar for dollar 4% employer match.
• Employer-paid Life Insurance.
• 100% employer-paid Short-term and Long-term Disability Insurance.
• 100% employer-paid Accidental Death and Dismemberment (AD&D) insurance.

 

Tagged as: link building, links, off-site, offsite, SEO