Content Director (REMOTE)

Overview

WHY YOU’LL LOVE SHOWCASE IDX:

Put Customers First. Team Over Self. Outcomes Over Activity. Bias Towards Action. Improve Lives.

These are some of the values we hold. They’re more than words on our “about us” page. This is what you’ll see in our culture and what we strive for in ourselves.

Our roster has a role for a highly motivated, organized, and proven content director to drive the content creation efforts on our new nationwide home search portal and other country specific sites. With your help, our home search portal will quickly become one of the top real estate search portals in the US.

Showcase IDX is a leader in home search, consumer engagement, and lead generation, enabling thousands of real estate professionals across 100+ brokerages and teams to harness the full marketing potential of modern marketing. Our consumer-facing tools were used by 12,000,000+ consumers in the last year for 30 million minutes – that’s like watching Avengers Endgame 282,625 times.

In August 2020, we were acquired by eXp World Holdings (Nasdaq: EXPI), and we will continue to operate as an independent company. For our sister company, eXp Realty, we will be developing a national and international search portal product, while maintaining the growth of our existing business.

As the Content Director, you will be responsible for growing our organic audience by working with our internal and external team members to produce content that reaches our target audience. The primary focus is on eXp’s key organic growth channels through our home search and related platforms.

This is a rare opportunity to join a fully-remote/distributed team at the beginning of a new mission, as we look to redefine how people find and buy homes on a national and eventually international scale. This role reports to our CMO and is on our growth team.

Our team is made up of experienced, talented people who see opportunities where others may not. We understand that innovation comes from experience, experimentation, iteration, taking smart risks, and rejecting the idea that the status quo is the only or best way to solve a problem. You’ll be challenged by big ideas, and have the opportunity to influence a product that truly impacts one of the biggest decisions in 100s of millions of people’s lives in very real ways by connecting them with eXp’s 80,000+ real estate agents and unlocking property ownership opportunities for individuals across the world.

About You

• You have a natural strong sense of ownership and accountability for goals and deliverables.
• You build and nurture high-performing teams from the ground up, and thrive in ambiguous growth environments.
• You are motivated by working on hard and challenging problems, rather than showing up just to checkboxes.
• You are driven by serving others to make them successful and help them have a great customer experience.
• Your best day is seeing your team, who you’ve collaborated with, deliver, and achieve amazing results.
• You ask a lot of questions and love spirited yet professional debate, knowing it improves outcomes.
• You have a bias towards action. You’re programmed to take the initiative to ask questions, learn, and get things done.
• You possess superb listening skills and the proven ability to dig deeper to uncover the customer’s true objectives.
• You display qualities of an expert project manager who prioritizes their team, manages stakeholder expectations, and ensures all key objectives and timelines are met.
• You are resourceful, scrappy, and creative — if a playbook doesn’t exist yet, you go figure it out and build it for the whole team to use.
• You are a detail-oriented, results-driven, self-starter, with a high level of energy, enthusiasm, and initiative that this remote role requires.

Responsibilities

• Lead the ShowcaseIDX content team. Coach and manage our existing team and grow content production through contract writers or hiring additional internal writers.
• Oversee all content production including processes, standards, delivery, and opportunities to refresh historical content.
• Work closely with our Director of Enterprise SEO to develop a strategic content roadmap that drives website/organic traffic and visitor retention.
• Lead a team of talented internal and external writers to create specialized content that educates, informs, and inspires a range of audiences in residential real estate.
• Establish clear success metrics to measure leads and pipeline as well as the quality of content, engagement, and content reach.
• Report on the progress of your team and the performance of the content under your direction.
• Oversee peer editing and identify ways to strengthen our content team, while proposing different structures to maximize the results from our content generation resources.
• Collaborate with cross-functional teams of SEO experts, product managers, analysts, SMEs and business stakeholders to ensure we reach our OKRs.
• Analyze content performance and use insights to produce better content and stay ahead of market needs.
• Develop content themes and pick story ideas that resonate with our target audiences.
• Hire, train, and coach writers to create SEO optimized content that consistently ranks at the top of SERPs for the targeted keywords while adhering to brand voice and teaching.
• Lead all aspects to create a well-functioning, high-production content generating team responsible for growing traffic into the tens of millions of users per month. This includes diverse content types including long form content, guest posts, copywriting for different steps along the conversion funnel, advertising copy, video scripts, and knowledge base articles.

Requirements

• 3+ years of experience leading content teams that generate 200+ articles each month. This may include internal teams, external contractors, and freelancers.
• 7+ years experience in a managing editorial role, content production role, or agency/account leadership role, with demonstrated success across multiple channels and audiences
• Experience supervising and/or giving direction to a team of writers, and the ability to effectively motivate and manage teams.
• Solid experience managing a fully remote team, inclusive of delegating responsibilities, managing performance, supporting growth and development, and providing meaningful feedback.
• Experience connecting cross-departmental and external teams in an agile environment and communicating performance to a senior audience.
• Deep experience mapping content to the buyer’s journey through the funnel to drive results.
• Someone who exercises sound judgment on coverage, resulting in content that drives traffic and engagement.
• Familiarity with Content Management Systems and Digital Asset Management platforms.
• Experience with in-depth content data analysis and skill leading creative feedback and brainstorming workflows.
• Experience executing a detailed SEO content strategy.
• Excellent organization, project management, and time management skills using project management software such as Trello or Asana.
• Have experience effectively managing multiple sizable projects
• An upbeat & grateful personality.
• Authentic, servant leadership as a people manager.
• Experience in real estate or related industries is preferred.

Compensation
In addition to a competitive salary, Showcase IDX offers:

• Competitive Salary
• We literally have no offices. 100% remote & distributed organization & culture since 2009.
• Stock Option Grant
• Flexible PTO
• Quality Medical + Dental + Vision
• Tax-Free Flexible Health Spending Account
• 401K with dollar for dollar 4% employer match.
• Employer-paid Life Insurance.
• 100% employer-paid Short-term and Long-term Disability Insurance.
• 100% employer-paid Accidental Death and Dismemberment (AD&D) insurance.

We believe that delivering value outweighs how many hours you work or where you work. We provide a flexible work schedule, generous vacation, a relaxed work environment, and opportunities for professional growth and development.

• Amazing work/life balance – sane & flexible work schedule, generous vacation.
• Work on interesting customer and product challenges in an environment that encourages creativity, fun, and the use of new tools to deliver the best results.
• Have the creative freedom for learning, experimenting, and responsible risk-taking in a startup-like environment.
• Work closely with a small, talented team with a proven track record.
• Be a central part of a customer success team that helps our clients grow their businesses and positively impact their clients.
• Contribute to a team culture that attracts and retains the absolute best people through a motivating and rewarding environment. You will help hire, mentor, and motivate an outstanding customer success team.
• Support public-facing products that customers actually pay for and love.
• Have your work be seen and used by millions of people.
• Spend your day looking for ways to make customers successful, not simply solving problems.
• Great benefits like Health Insurance and flexible vacation scheduling.

 

Tagged as: content, SEO, video