Overview
- Title: Marketing Content Manager/Company Storyteller
- Type: Part time. 20 hours per week
- Hours: Flexible. (Monday – Friday 9am-2pm would be ideal, but not required)
- Remote: Available
- Travel: None
Are you our future marketing content manager?
We’re looking for an all-star marketing content manager/company storyteller to join our growing team as the owner of our content marketing initiatives across all digital platforms and formats. Your goal is singular and will be the beating heart of our business – to help us drive qualified traffic, leads, and sales digitally by establishing our company as the #1 authority in our industry. You understand the IT space (or are ready to learn) and understand how to create content for a business professional. We are a B2B company and the ultimate goal of your content is to help professionals make confident decisions about their IT network and infrastructure. Our content manager must be a passionate brand storyteller with a journalist’s mindset, as well as an obsession for content performance, reporting, and analytics.
The right candidate will also possess the heart of a teacher with a love for learning, writing, and communication in all forms. Most of all, they will see the value in every person on our team and put them at ease, empowering them to tell their stories and share their expertise with our audience.
What your typical week will look like?
- Publication of two or more new pieces of content, be it text (blog articles), video, audio (podcasts), or premium content (eBooks).
- Interviewing internal subject matter experts for content.
- Create content for email marketing efforts, including newsletters, automated workflows, and so on.
- Search engine optimization (SEO) efforts for website and content.
- Create social media for community engagement and long-term content promotion.
- Creating landing pages and other lead generation assets.
- General website updates and enhancements, e.g. new pages and calls-to-action placement.
- Professional development and continued education in relevant areas.
- Monitor industry trends to identify new content topics and content to share with our audience
Educational background
A degree in English, Journalism, and Public Relations is highly preferred but not mandatory. Commensurate experience will be considered.
About
Our organization is a fast-growing professional services firm that manages Information Technology (IT) for our clients. Our clients are small and medium financials advisors throughout the US.
We are a team of professionals providing security, cloud, managed IT services, and platforms customized for Financial Advisors and Registered Investment Advisors (RIAs). For more on us, visit www.riaworkspace.com
Qualifications
• Ability to research topics, identify reputable external sources for information, and identify opportunities to create external links in content • Impeccable writing and editorial skills, with an outstanding command of the English language. • Training as a print or broadcast journalist is a bonus. Great at telling a story using words, images, or audio, and an understanding of how to create content that draws an audience • The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it • Clear articulation of the business goal behind the creation of a piece (or series) of content. • Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns. Willingness to learn and use digital tools to collaborate with team members and keep on task • Familiarity with principles of marketing