Social Media Management, Account Manager
Overview
We are a growing Digital Marketing Agency that is actively recruiting a Social Media Manager who will manage our Social Media Presence as well as a few of our clients to increase brand awareness through dynamic, digital storytelling.
You’ll manage an editorial calendar built strategically in partnership with Brand, Content, and Business Marketing teams with the intent of reaching healthcare decision-makers, industry analysts, influencers, media, and future hires.
In this role, you’ll analyze engagement, conversation, and sentiment data to report on momentum, identify trends, manage brand reputation, and build an online community. You’ll lead, manage, and report on the success of our associate advocacy program using an integrated platform. You’ll also assist our leadership in developing and expanding their online social presence.
You will be able to work from home so you have the ultimate Workplace Flexibility:
Responsibilities:
- Modernize the company’s social media strategy with a focus on ways to disrupt the status quo and to elevate our unique position in the market
Elevate the brand and cultivate community through social media, such as LinkedIn, X, Facebook, YouTube, etc., by curating and creating content for all our accounts as well as interacting with industry and associate social content - Foster an advocacy program that translates to brand awareness by training and enabling our clients on how to use social media effectively and maintain a library of shareable content
- Own and amplify the brand through social media by taking an active role in identifying and amplifying the voice of the customer on social channels
- Set and report on key performance indicators (KPIs) for social media to measure the performance of posts and identify trends from engagement data
- Amplify the personal brand of leadership by assisting the Executive and Senior Leadership in optimizing their social accounts and presence online
- Make recommendations of beneficial changes and/or new platforms that are relevant to the company’s marketing activities to leadership
- Analyze trends in follower acquisition as a way to interpret the effectiveness of the program and to help tailor the content strategy to reach specific audiences
- Maintain social media guidance for associates
Requirements
3+ years of experience in using and managing social media and listening software, working cross-functionally to develop a business-led program strategy, developing highly engaging content and/or campaigns for LinkedIn and other platforms, and reporting on social media outcomes Experience working in an in-house, corporate environment is a plus
Energized by creative storytelling and brings brilliant interpersonal and communication skills to help craft engaging digital content for social media
Ability to organize tasks to meet deadlines and manage time effectively while overseeing several priorities and projects
Ability to conduct self-guided research to identify trends and opportunities for social conversations, and ability to synthesize data into insights
Growth orientation and desire to learn and grow in role/responsibilities over time
Collaborative style in a fast-paced environment, highly adaptable and agile while remaining positive
About
Renegade Media Company is a digital marketing agency that specializes in developing advertising campaigns, support, and coaching for local brick-and-mortar businesses.