eCommerce Content Writer and Marketer

Overview

SUMMARY
We are a growing e-commerce store providing affordable dental health products online.  Founded in 2012, we’ve driven well over $1 million in revenue via our organic (SEO) content.

We are looking for a talented content writer and marketer to help us grow our content channel.  You’ll not only be responsible for creating the highest quality, most informative, and most engaging content on the web in our niche, but you’ll also drive topic research, competitive analysis, and content decisions that directly contribute to business revenue.

If you’re already a great writer and you also want to be a high impact marketer, this is your perfect opportunity. Join our small business and challenge yourself with an accelerated learning curve and take on significant responsibility. You will report directly to the founder/CEO and learn how to run content marketing for a 7-figure eCommerce business.

ABOUT THE ROLE
Responsibilities as Content Marketer:

• Create content that’s well researched, factually accurate, and well written. Ensure substance, structure, writing style, and voice all adhere to content guidelines.
• Produce engaging content.  With help of freelance specialists, create images, videos, and rich media to be published alongside the content.  Make every piece of content stand out with a “wow factor”.
• Be a subject matter expert in our niche.  Review, research, fact check, and provide feedback to writers when appropriate.
• Publish content that is SEO optimized using best practices and SEO tools.
• Attention to detail is a must. When applying, include your resume in PDF format and your favourite dentist joke in your cover letter.
• Manage content cycle from idea generation to article brief creation, to written content, to published content.  Ensure quality at each stage and provide feedback to contributors.
• Lead content strategy by performing topic research and competitive research to come up with content opportunities that drive business revenue.

In the next 6 months, you’ll work with us to achieve the following:

• Create a content calendar and consistently publish 2-3 articles per week
• Ensure content quality: publish the best resources available online in our niche
• Manage, hire, and onboard writers and freelance creatives as needed
• Drive the content strategy to grow organic (SEO) traffic and revenues for the business
• Grow and expand your skillset to drive a larger business impact using content: e.g. copywriting, email marketing, social content, product and landing page content, lead magnets, link assets, etc.

WHO YOU ARE
Must-haves:

• Passion for creating content and content marketing
• Great writing and excellent editing skills
• Strong work ethic and project management skills
• Detail-oriented and meticulous
• Proactive, growth-minded, and can-do attitude

Nice to haves:

• Hands-on experience with a web CMS e.g. WordPress or similar
• Working knowledge of SEO
• Basic knowledge of HTML

WHAT’S IN IT FOR YOU?

• Flexibility: This is a part-time position (20 hours/week) with great flexibility. You can choose your own hours; however, we expect you to be occasionally available for pre-scheduled calls (once or twice per week) during US Pacific Time business hours.
• Impact: As a key member of our marketing team, you’ll have the opportunity to directly shape the success of our content marketing channel
• Learning and growth: you have the opportunity to take on new responsibilities and learn new skills/tools for online marketing

Tagged as: content marketing, ecommerce