This is an exciting time to join our practice. We have recently moved to a newly renovated facility and are looking to grow our brand and our digital footprint.
The Digital Marketing Coordinator will plan and implement business development and marketing initiatives that contribute to the practice’s growth and advance our key business goals. The role is a mix of strategic, operational, and administrative duties that will require exceptional and proactive communication, project management, and time management skills. The ideal candidate should able to understand existing ideas while bringing new ones to the table.
Full Time—– W2 Position with Benefits—- $50,000- $60,000/ Annually
You will be responsible for:
Develop the practice’s brand identity across all channels
Lead the development of the digital marketing and social media strategy plan and its delivery in line with business plan
Evaluate existing vendor relationships for value and forge new vendor partnerships to accelerate strategic plans
Identify and execute special projects for targeted growth and outreach
Manage the delivery of day-to-day digital, social media, blog posts, and any other NVFP content
Liaise with practice leaders and business development partners to ensure alignment of digital communications and delivery
Collaborate with the Membership and Physician Recruitment Coordinator to build and maintain our Customer Relationship Management including retention management and develop and expand our physician outreach and planned projects to promote our clinical expertise
Maintain and improve upon all NVFP marketing channels
Who are you?
Minimum of 2 years’ previous experience in a marketing role
Bachelor’s degree (Marketing and or Communications desirable but not mandatory)
Personal passion for high quality clinical medicine and patient care
Commitment to working in an inclusive and diverse workplace
Able to work autonomously delivering value-for-money projects at pace with high quality results
Willingness to learn and update skills and methods
Experience interpreting marketing data
Willingness to utilize current marketing data to update our existing strategy and modify our plan
Detail oriented but understands the big picture
Competence in Microsoft suite and creative programs including Adobe and html
Comfortable working to business led targets and experienced with analyzing and using evaluation programs like Google Analytics
Creative thinker with journalistic qualities and strong visual and editorial judgment
This role is a full-time position with the opportunity to work a flexible schedule including remote working options. The Digital Marketing Coordinator will report directly to the Practice Administrator.
NVFP is an equal opportunity employer that celebrates and has a commitment to diversity from all areas of the community.
As one of Alexandria’s longest standing independent medical practice, Northern Virginia Family Practice (NVFP) is a concierge medical group specializing in family and internal medicine. We employ a unique approach to care, prioritizing personalized preventive medicine and community engagement to help bring about a lifetime of health and wellness for our patients. As members of a concierge practice, our patients enjoy ample benefits in addition to exceptional care, such as access to custom wellness programs and complimentary care for their children and visiting family members.
Our practice has realized tremendous growth in recent years, and we anticipate accelerated growth for the foreseeable future. This is largely driven by our deep passion for patient care as well as the increased outreach and PR work we implemented over the years. Our physicians frequently engage in thought leadership opportunities and are interested in disseminating their knowledge and experience to the community, both inside and outside of the practice. The role of the Digital Marketing Coordinator will support NVFP in its multi-pronged strategy for outreach and communication. We are looking for a creative, self-motivated individual with a passion for health and wellness who would like to help us spread our digital wings and increase our online impact.
NVFP is currently a 5-provider practice with one location in Alexandria, VA. Our family-feel setting and strong emphasis on a healthy work culture and staff development have led to exceptional staff retention. We value diversity and inclusion in the workplace and strive to be a place where people love to come to work.