? PPC Manager – Marketer & Strategist ?

Overview

? Hey all! 🙂

We’re looking for a new PPC manager to join our 100% remote team. We’re a digital marketing agency that helps conscious eCommerce stores grow profitably and change the world.

I. Why this position exists in our team: 

The PPC Manager is a key strategizer and a client-facing role. They are responsible for being the face of Key PPC and the point of communication with clients. They are also the leaders of each account and provide the strategy, insight and review process for the work completed. They provide direction for the junior PPC manager, review work and ensure that the account is performing favourably. They will also take part in the sales process, helping to audit and develop the initial strategy which they will present to the prospect in a proposal meeting. The goal here is to ensure that the Senior PPC Manager has the opportunity to begin building the relationship with the client early in the sales process so that the onboarding transition is as smooth as possible. While this role works closely with the junior PPC strategist, each client will have varying degrees of management. For some clients, the junior will be able to manage the entire account and the senior will only forward through emails drafted by the junior and conduct meetings with the client. For some clients, the senior will have much more ownership of the account, and be managing the account almost entirely on their own.

The Senior PPC Manager is a self-motivated communicator, strategist and team player that advances our goal of helping eCommerce stores make more money with PPC in the following ways:

1. Communication with clients via email and video calls. The Junior assists significantly in drafting emails and helping create summaries to prepare for meetings.
2. Creating campaign strategies for testing new ideas and opportunities
3. Onboarding strategy creation
4. Reviewing suggestions, changes and ad copy improvements made by the juniors
5. Overseeing regular management work completed in the account (by themselves or juniors)
6. Generating proposals and auditing accounts as part of assisting the sales team

III. Standards for the position: 

• Self Motivation. A genuine desire to become an integral and important part of this team.
• Be resourceful. Focus on solutions rather than problems.
• Commitment. Demonstrate an understanding and commitment to Key PPC, our goals and what we stand for.
• Initiative and forward-thinking. Before communicating with others we think through how it will be received and prepare as much as we can. E.g. before sending an email to the client we think about how can we reduce the work they will have to do from that email. Can we present the information in a more concise and understandable way?
• Team player. Thinking of the whole and not putting yourself above others.

IV. Work requirements for the position: 

1. Client communications
   1. Regular email communications with clients. Checking in when we have quick-wins, responding to their queries, requesting information or approvals
   2. Regular meetings with clients (usually once per month or less)
   3. Reviewing draft emails from juniors and providing feedback and areas of improvement
   4. Building the client relationship and becoming their trusted advisor
2. Account management
   1. Account management for Google Ads, Bing and Amazon Ads
   2. Leading the strategy and implementation for the accounts managed
   3. Analyzing data and making optimizations based on the results
   4. Finding new opportunities and new strategies to test to improve results
   5. Conversion tracking setup and testing
   6. Recommendations for improving conversion rate optimization of websites
   7. Communicating changes to Junior PPC managers
   8. Reviewing and approving new ad copy and strategies recommended by Junior PPC managers
3. Learning and training
   1. Learning new marketing skills, new platforms, new strategies and best tactics
   2. Being up to date with eCommerce happenings
   3. Training the Junior team members and assisting their growth
4. Team meetings
   1. We only have 2 meetings per week and we try to combine these into one.
   2. Weekly huddle – the production team (the team at the core of  Key PPC) get an update on happenings at Key PPC, news, new leads, any improvements/changes to the management process and anything else topical. Usual time: 30 minutes
   3. Google Ads catchup – this is a training and quality meeting. We deep dive into some accounts and work together to look at how can we implement strategies to improve them. Sometimes the junior will just be presenting their own mini audit of an account. The goal here is communication and to make sure we’re accountable and on top of the work we’re doing. Usual time 30-60 minutes.
5. Sales Proposals and Strategy Calls
   1. Creating audits and strategy proposals for new leads
   2. Presenting the proposal to the lead on the call with the sales team
   3. Building the relationship and demonstrate expertise early in the process and sales cycle.

VI. Behavioural Requirements for the position: 

The Senior PPC Manager is a dynamic position sitting between the client and the account. They are required to work in the account as well as articulating the work they do in the account into language the client understands. The Senior PPC Manager is an active and integral part of the Key PPC team exhibiting the following behaviour:

• A well-balanced tendency towards both the task-oriented and human-side of working in an agency
• Highly organized, disciplined, driven and energetic.
• Honest. Is comfortable being honest with the client and team members even when it is not in their best interest. This means being open about mistakes, being open about areas of improvement.
• Humble. Always being open to critical feedback, even when it is coming from a junior or another part of the business. Understanding that we are all learning, and the feedback we provide each other at Key PPC is never a personal attack, but because we all want to be better versions of ourselves.
• Responsible. Taking responsibility for the account, the account’s results, and the results of other team members. You’ll be responsible for overseeing the junior and this means there are times where you will need to take responsibility for miscommunications and different decisions. Our default at Key PPC is ‘extreme ownership’ where leaders default to taking ownership themselves, taking responsibility themselves for actions, before blaming others.
• Learning and improvement. Being hungry for more knowledge, more skills, more experienced, and more strategies under your belt.
• Team player. We support each other and give each other the benefit of the doubt. We stand by our team and expertise and we don’t shift the blame when things go wrong. Our team members are often calling on other team members to look over strategies, results, tasks, to help each other succeed and improve.
• Pays close attention to directions and knows when to check-in or ask for assistance. Exercises excellent judgment in determining what can and cannot be efficiently accomplished prior to receiving approval/direction.
• Discrete and trustworthy with sensitive firm and client information.

If you have any questions about this role, please don’t hesitate to send me an email at sam@keyppc.com. I can’t wait to meet you! 🙂

Apply using the “WEBSITE” link at the top. 

Tagged as: ad buyer, adwords, facebook, facebook ads, google, google ads, marketing, PPC, ppc manager, search engine marketing, SEM