Overview
The Marketing Director is a strategic leader responsible for planning, developing, and implementing comprehensive marketing strategies to achieve the company’s objectives and drive growth. This role involves creating, implementing, and overseeing marketing campaign design, performance, and enhancements.
Key Responsibilities:
Create and oversee marketing campaigns across various channels, including digital, print, social media, and events
Create Emails templates for bi/weekly email blasts
Create content for marketing ads and email blasts
Design email templates for marketing campaigns
Help design content on landing pages/ads for marketing on third party and lead generation sites/software
Monitor campaign performance and adjust strategies as needed
Create recently closed flyers through third party vendors
Oversee digital marketing efforts, including SEO, SEM, social media marketing, email marketing, and content marketing
About
We are a direct private money lender that provides financing through loans secured by non-owner occupied residential real estate. We specialize in one- to four-unit residential properties, Infinity Capital provides capital to investors, making it possible to purchase properties from banks or motivated private parties before either reselling them or refinancing them to hold as rental properties. Infinity Capital prides itself in being able to provide financing to a wide variety of real estate investors by creatively tailoring loan programs around the needs of a particular borrower. As a direct lender, we have the flexibility to accommodate most scenarios with the intent of ensuring the success of the borrower.
Qualifications
Project Management: Proficient in managing multiple projects concurrently, delivering high-quality results within specified timeframes Marketing Expertise: Possesses a deep understanding of both traditional and emerging marketing channels, staying current with industry trends Communication and Organization: Excellent communication skills, coupled with exceptional organizational abilities Innovation and Adaptability: Exhibits creative thinking, adapts easily to changes, and fosters innovation in marketing strategies Social Media Proficiency: Capable of navigating and leveraging various social media platforms effectively Creativity: Highly creative, able to identify and engage target audiences while adhering to brand guidelines
