Overview

Position Summary:

We are seeking a dynamic Marketing and Growth Manager to lead our marketing efforts and drive sustainable financial growth by boosting sales and forging strong relationships with clients. This role involves developing and generating sales leads, mapping customer acquisition processes, and implementing a robust metrics system to oversee performance and optimize our marketing strategies.

Key Responsibilities:

  • Lead Generation: Develop strategies to generate new sales leads and enhance the visibility of Gravitas Investigations in the market.
  • Customer Acquisition Mapping: Analyze and map out the entire customer acquisition process to identify bottlenecks and areas for improvement.
  • Metrics and KPI Development: Build and maintain a comprehensive KPI scorecard to measure marketing effectiveness and adjust strategies accordingly.
  • Optimization Projects: Identify and lead 3-5 key projects to optimize the marketing and growth engine.
  • Planning and Optimization Cadence: Establish and maintain a regular planning and review cadence with the marketing team and other stakeholders to ensure ongoing optimization and alignment with business goals.

 

Tagged as: growth, lead generation, marketing

About

About Us:

Gravitas Investigations is a dynamic and growing investigation firm committed to delivering high-quality services to our clients. With a strong focus on integrity, professionalism, and excellence, we serve a diverse clientele across various sectors. As the founder and leader of Gravitas Investigations, I also juggle the joys and challenges of a family of five. In our pursuit of excellence, we recognize the strength and resilience that comes from balancing professional aspirations with personal commitments.

Why Join Us:

  • Flexible remote working arrangement.
  • Be part of a supportive team that values work-life balance.
  • Contribute to both professional growth and personal well-being.
  • Opportunity to work in a role that is dynamic and integral to the success of both a business and a family.

Qualifications

Qualifications: - Proven experience in marketing and growth strategy roles. - Strong analytical skills and experience with creating and managing KPIs. - Excellent communication and interpersonal skills. - Ability to work collaboratively in a team environment. - Creative thinker with a problem-solving attitude.