Overview
We are seeking a part time PPC Expert to help consult on, and manage several client accounts. Heavy focus on Google and Facebook but we also run ad on Instagram, Pinterest, LinkedIn, Bing and other networks.
We are seeking a freelance contractor that is willing to work 20 hours per week (remotely)
PPC Manager Responsibilities May Include:
Launching and optimizing PPC campaigns
Monitoring budgets and overseeing search platform accounts
Tracking KPIs and producing useful reports for management
In this role, you should be expert-level in principles of search engine marketing (SEM) aka pay per click management (PPC) You should extremely analytical and creative enough to decide on how and when to pivot strategies to maximize ROAS.
Your goal will be to ensure our PPC marketing efforts have the highest possible return on investment (ROI.)
Responsibilities
Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords, Facebook, LI, etc.)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends
Requirements
Proven experience as a PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Familiarity with multiple platforms (e.g. AdWords, Facebook, LI, Bing, etc.)
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
Excellent communication skills
Analytical thinking with creative ideas to runs A/B tests
About
Fair Marketing (www.fairmarketing.com) is a is a rapidly growing, The Woodlands, TX based, full service digital marketing company specializing in online lead generation. We provide online digital marketing for companies all over the USA but mainly in Houston, TX ranging from PPC to Social Media to SEO. Our main focus going into 2020 will be on lead and sales generation via PPC channels.
Founded in 2005, the business has averaged over +50% growth per year. We plan to continue our strong growth and build a company that makes a positive impact by delivering outstanding service and increased online revenue to consumers, and by providing an environment for employees to grow and excel at every level.
Our company management believes in transparency and positive energy and the ideal candidate will help contribute to our positive team culture and share our values: outstanding service to our customers, partners and each other; respect; integrity; embrace learning, growth and change; personal responsibility and accountability; and work hard and have fun.
Qualifications
5+ years of SEM/PPC Experience