Instagram Content Creator

Heartcore is hiring a creative, social-first Instagram Content Creator to turn Shanda’s existing coaching, lives, trainings, and video content into engaging short-form content that expands reach and visibility. This is not primarily a copywriting role—Shanda creates the core messaging. We need someone with exceptional creative instincts who can identify the strongest moments and bring them to life on Instagram and other platforms.

What you’ll do

• Repurpose weekly Zooms, live coaching, challenges, and existing video into high-performing Reels and short-form clips.
• Identify standout moments, strong hooks, and relevant content angles.
• Create headlines, carousels, thumbnails, and visual assets that make content more compelling.
• Own and manage the Instagram content calendar independently.
• Help grow and manage the Heartcore Instagram channel.
• Repurpose content across relevant platforms as needed.
• Collab with Skool course creator and GHL Email team
• Work quickly from existing content, moving ideas into execution without needing extensive direction.
• Eventually support development of AI-twin content and additional creator accounts ( we will training on this).
• Must be able to project manage their deliverables

What we’re looking for

• Proven experience growing an Instagram account through organic, short-form content.
• Strong creative eye and deep intuition for what makes a video stop-worthy.
• Skilled at editing and packaging clips for engagement, retention, and shareability.
• Confident identifying and applying effective hooks.
• Fast-moving, proactive, and decisive.
• Comfortable working from raw recordings and pulling the best moments without needing Shanda to create new content from scratch.
• Highly organized and able to lead a content calendar.
• Familiarity with coaching, personal brand, or education-based content is a plus.

Nice to have

• Experience with AI avatars/AI twin content.
• Experience creating content for large personal brands or scaling creator-led accounts.
• What success looks like
• Consistent, high-quality Instagram output.
• Existing video content is regularly transformed into strong Reels, carousels, and visual assets.
• The account has a clear, recognizable creative standard.
• Content is published quickly, strategically, and consistently—not left sitting in recordings.