Overview
Brand/Marketing Manager
Job Description
Come join a great team with a high potential for growth within the organization. We are an employee-owned company! We’re looking for a motivated person to manage our brand and create more awareness of our company.
The main functions will be to manage and support all marketing materials and services, communication, and brand development activities for our family of companies. Let’s have some fun!
Responsibilities and Duties
Direct planning, development, and execution of strategic marketing and communications initiatives across our family of companies.
Develop and implement marketing materials from concept to launch, in tandem with internal and external client teams. Includes sourcing, selecting, and managing outside resources to design innovative and creative concepts aligned with target market audiences.
Create project profiles and case studies.
Write award applications for different construction award opportunities.
Develop a variety of communication materials.
Develop and maintain all social media outlets (Facebook, LinkedIn)
Budget planning and supervision of budget. Estimate project costs, negotiate prices and produce and manage spending forecasts.
Develop, budget, and execute brand advertising. Work with respective sales teams on planning and maintaining rolling calendars for marketing programs.
Manage customer meetings/events and trade shows.
Maintain and update websites.
Skills/Experience Requirements
Some understanding of construction and building processes industries
5+ years of marketing and brand experience
2+ years of social media, digital marketing, and website management
Experience in print/web advertising
Experience in graphic design
Ability to communicate professionally with internal and external staff
Ability to consistently meet deadlines
Ability to create and execute budget plans
Ability to work independently
Good written and verbal communication skills
Strong organizational skills
Must be able to keep commitment dates and build trust through executing projects on time and on budget
Good problem-solving skills are essential; action and results-oriented
Able to produce effective campaigns with little internal direction; must be a self-starter and learn the business