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Copywriter & Marketing Strategist ( Email & Ads)
Overview
We are a joyful, print-first media brand creating nostalgic monthly newspapers for passionate hobbyists—including Crochet Nation, Knit Nation, and Baking Nation. We’re looking for a talented Copywriter & Marketing Strategist to own our email marketing, lead creative ad strategy, and help us grow across every channel that matters.
Your Role
As our lead copywriter and marketing strategist, you’ll be the voice behind every email and ad campaign. You’ll map out the monthly email calendar, write and send each campaign, track results, and continuously improve performance. You’ll also lead the creative development of our ad campaigns—writing compelling video scripts and ad copy, collaborating with designers and editors, and sourcing user-generated content that brings our brand to life.
What You’ll Do
✉️ Email Marketing
- Plan and manage the entire monthly email calendar—including product launches, segmentation strategies, and promotions
- Write and schedule 4–9 emails per week, segmented by audience type (e.g., Crochet Nation recent buyers, Knit Nation subscribers, non-subscribers, etc.)
- Track performance (opens, CTR, conversions) and iterate to improve results
- Coordinate with our editorial and product teams to align with launch schedules
Paid Ads & Creative Development
- Join twice-weekly strategy calls with our ad buyer to review performance and set creative direction
- Write persuasive copy for image and video ads across platforms like Facebook, Instagram, TikTok, and YouTube
- Lead the creative development of video ads—write scripts, manage timelines, and ensure the final asset is delivered (either by editing yourself or working with a video editor)
- Delegate ad image creation to our design team
- Build out a UGC and customer testimonial strategy, scripting and coordinating video shoots and sourcing talent
🤝 Affiliate Marketing
- Manage and grow our affiliate program—including outreach, onboarding, communication, and performance reporting
- Create and share swipe copy to help affiliates succeed
- Handle payouts and offer creative support for promotions
What We’re Looking For
- Email marketing experience with a strong portfolio of high-converting campaigns
- Ad buying experience—please include the platforms and the largest monthly ad budget you’ve managed
- Strong sales copywriting skills—across email, image ads, video ads, and ideally landing pages or sales pages
- Experience writing video ad scripts and working with editors to bring content to life
- Excellent project management skills—you’re proactive, deadline-driven, and take ownership from idea to execution
Bonus Points If You
- Have edited your own video ads or worked closely with video editors
- Have worked in a DTC brand or subscription-based business
- Understand the fiber arts, crafting, or print media worlds
- Love storytelling, cozy content, and a touch of nostalgia
To Apply
Please include:
- A short note on why you’re excited about this role
- 2–3 examples of email copy you’ve written
- 2–3 examples of ad copy or video scripts you’ve created
- A brief summary of your ad buying experience, including platforms used and monthly budgets managed
- A brief summary of your background or experience with affiliate programs and working with e-commerce or DTC brands.