Overview

I am seeking a dynamic and experienced Public Relations and Marketing Agent to elevate my profile as a leading fertility specialist, who is dedicated to helping women over 40 achieve their dream of pregnancy. You will have a proven track record of success, with innovative products and services that have transformed lives. The ideal candidate will possess a strong background in public relations, marketing, and media outreach, with a knack for creating opportunities that increase visibility and establish me as a “celebrity” authority in the fertility field.

Key Responsibilities:

  • Develop and implement a comprehensive marketing and public relations strategy that includes digital, social media, and traditional channels to boost the specialist’s visibility and authority in the fertility industry.
  • Identify and secure opportunities for appearances on podcasts, YouTube channels, and national media outlets, including TV, radio, and online platforms, to share the specialist’s expertise and success stories.
  • Cultivate and maintain relationships with media contacts, influencers, and other key stakeholders in the health and wellness space to ensure maximum exposure and engagement.
  • Coordinate speaking engagements, workshops, and public appearances to showcase the specialist’s knowledge and to promote her products and services.
  • Manage the creation of promotional materials, press releases, and digital content that highlights the specialist’s achievements, testimonials from satisfied clients, and the unique benefits of her approach.
  • Monitor industry trends and competitor activities to identify new opportunities for exposure and to position the specialist as a thought leader in her field.
  • Analyze and report on the effectiveness of marketing and PR campaigns, adjusting strategies as necessary to achieve desired outcomes.
  • Work closely with the specialist to understand her vision and goals, ensuring all marketing and PR efforts align with her brand and business objectives.

Tagged as: marketing, PR

About

See my website for more about me

Qualifications

*At least 3-5 years of experience in a public relations or marketing role, preferably with experience in the health, wellness, or fertility sectors. *Proven track record of securing media placements and increasing visibility for clients or brands. *Excellent written and verbal communication skills, with the ability to craft compelling narratives that resonate with diverse audiences. *Strong network of media contacts and familiarity with the health and wellness media landscape. *Creative and strategic thinker with the ability to identify unique angles and opportunities for promotion. *Self-motivated with the ability to work independently, manage multiple projects simultaneously, and meet tight deadlines. *Passionate about women's health and committed to making a positive impact in the lives of others.