Overview
I am seeking a dynamic and experienced Public Relations and Marketing Agent to elevate my profile as a leading fertility specialist, who is dedicated to helping women over 40 achieve their dream of pregnancy. You will have a proven track record of success, with innovative products and services that have transformed lives. The ideal candidate will possess a strong background in public relations, marketing, and media outreach, with a knack for creating opportunities that increase visibility and establish me as a “celebrity” authority in the fertility field.
Key Responsibilities:
- Develop and implement a comprehensive marketing and public relations strategy that includes digital, social media, and traditional channels to boost the specialist’s visibility and authority in the fertility industry.
- Identify and secure opportunities for appearances on podcasts, YouTube channels, and national media outlets, including TV, radio, and online platforms, to share the specialist’s expertise and success stories.
- Cultivate and maintain relationships with media contacts, influencers, and other key stakeholders in the health and wellness space to ensure maximum exposure and engagement.
- Coordinate speaking engagements, workshops, and public appearances to showcase the specialist’s knowledge and to promote her products and services.
- Manage the creation of promotional materials, press releases, and digital content that highlights the specialist’s achievements, testimonials from satisfied clients, and the unique benefits of her approach.
- Monitor industry trends and competitor activities to identify new opportunities for exposure and to position the specialist as a thought leader in her field.
- Analyze and report on the effectiveness of marketing and PR campaigns, adjusting strategies as necessary to achieve desired outcomes.
- Work closely with the specialist to understand her vision and goals, ensuring all marketing and PR efforts align with her brand and business objectives.
About
See my website for more about me
Qualifications
*At least 3-5 years of experience in a public relations or marketing role, preferably with experience in the health, wellness, or fertility sectors. *Proven track record of securing media placements and increasing visibility for clients or brands. *Excellent written and verbal communication skills, with the ability to craft compelling narratives that resonate with diverse audiences. *Strong network of media contacts and familiarity with the health and wellness media landscape. *Creative and strategic thinker with the ability to identify unique angles and opportunities for promotion. *Self-motivated with the ability to work independently, manage multiple projects simultaneously, and meet tight deadlines. *Passionate about women's health and committed to making a positive impact in the lives of others.