Overview

We are a well established, 350K-strong and fast growing online health platform with a mission to help women balance hormones naturally. We live, breath and sleep women’s health and hormones.

Our audience consists of highly intelligent, health-conscious women who go beyond their doctors’ diagnosis, and want to proactively take their health back. A big part of our success is excellent quality, insightful, high integrity content and offers that our audience trusts.

Our founder is a published author with Harper Collins, nutritionist, herbalist, endocrine expert, recipe developer, speaker, content creator and an avid women’s health advocate.

Our content is designed to deliver in-depth hormone health education, as well as trustworthy and honest product education. Our products are branded and consist of high quality supplements and an about-to-be-launched USDA organic skincare line. We occasionally develop content for a handful of trusted partners.

We are looking for a long-term team member who has deep interest in women’s health, nutrition and/or herbalism. If you want to make an impact by helping hundreds of thousands of women live a better life, this may be the right position for you.

A perfect candidate would be a self-starter and go-getter who understands big picture thinking and has an innate ability to plan and organize ideas, content and resources. She knows how to tap into consumer insights and analytics to derive the best content strategy and execution plans.

This role entails both 1000-feet-view strategic thinking but also requires having an eye and attention to executional details and excellence.

*ROLES AND RESPONSIBILITIES*

  • Develop yearly and quarterly content marketing plans
  • Create and/or manage the creation of integrated promotional marketing content that consists of articles, infographics, Facebook/Instagram Lives, banners, videos, recipes, challenges and quizzes.
  • Lead and manage the content team and all aspects of content from articles, partner promotions, email campaigns to social content.
  • Work with content developers such as recipe developers, photographers, videographers and researchers to create and package high quality content.
    Develop content marketing content for our educational side of business as well as products (supplements and skincare lines).
  • Make plans based on the latest developments in SEO, social media, onsite optimization, and lead generation techniques.
  • Improve our brand’s content development process and SOPs.
  • Measure and analyze key content marketing metrics, see what is working, what isn’t and recommend improvements that optimize our current business and benefit the top and bottom line.
  • Forecast new trends and ideas, and add them to quarterly plans.

*SKILLS*

  • Strategic thinker
  • Natural ability and tendency to plan quarterly and yearly (articles, recipes, social calendars)
  • Leadership and management abilities: experience managing a team
  • Strong copywriting skills (although you may not be writing the copy yourself, we would like for you to lead, plan, develop content)
  • Social media: an understanding of content cadence, trends, tactics, audiences and metrics
  • Proactive in making suggestions and improvements
  • WordPress: basic experience
  • MS Office/Google knowledge
  • Klaviyo experience is a plus

*QUALIFICATIONS*

  • 5+ years experience as a digital online marketing and/or strategy
  • Degree in journalism, communications, advertising or equivalent experience
  • Management of a team

*TEAM PLAYER WHO IS:*

  • Insightful, kind and empathetic
  • A team player and loves working with people
  • US or Canada based (no other countries, sorry)
  • Calm under pressure and does not get overwhelmed during busy days
  • Flexible, able to work well within a team and moving targets (if they happen out of our control)
  • – Resourceful and organized

 

*CONTRACT and RATES*

  • This is a CONTRACT position.
  • Estimated at 15 to 20 hours per week, initially, then 30+ hours per week.
  • Rate is negotiable depending on experience but ranges between $30 to $50/hour.

To apply, please help me get to know you better by filling in the below form, plus attach the latest resume.

APPLICATION FORM: https://hormonesbalance.wufoo.com/forms/m1y1p6c30vpzapf/

Thank you!

 

Tagged as: content marketing manager

Qualifications