Marketing Specialist

Overview

Are you someone who…

is driven, creative, and passionate about content marketing?

is motivated, detail-oriented, and knows how to break down projects and make things happen?

loves digital marketing strategies, building sales funnels, and diving into data?
If so, you’re in the right place.

We’re looking for a Marketing Specialist to help more women around the world experience the difference in our new approach to fitness.
You don’t need to be a Pilates or nutrition expert, but you do need to have a passion for digital marketing and the ability to break down projects and accomplish goals.

This position will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign, and developing our lead generation campaigns. This includes monitoring and optimizing our evergreen funnels, building high-converting pages, creating marketing campaigns, writing conversational and engaging copy, and maintaining our TBL voice and brand throughout.

This position has high expectations and requires you to wear multiple hats, but if you’re the right person for the job, you thrive in a fast-paced, creative, dynamic, work environment, and a high level of responsibility doesn’t scare you, it excites you.
Excellence in this role means more lives changed! So if you are passionate about helping busy women find a realistic and enjoyable way to exercise and become the healthiest versions of themselves — this role is for you.
This is a full-time and remote position that requires availability during normal business hours. Occasional availability may be required on weekends and outside of traditional business hours during LIVE launches.

Although we are remote, we love to work together! This role also requires you to attend Team Summits twice a year in Santa Barbara, California.

We are committed to inclusion, diversity, awareness, and anti-racism within our team and community. We are individuals who care deeply about social justice and recognize that diverse backgrounds and perspectives are not only valuable but necessary to fulfill our mission. We invite you to join us as we build an organization that promotes a diverse culture and community where people are welcomed, valued, and included.
So what will you do?
Oversee and execute the creation of new marketing funnels, including opt-in pages, sales pages, and emails
Design and build landing pages on WordPress that improve conversion
Monitor and optimize evergreen campaigns – including weekly reports, creative solutions to improve conversions, and implementing/editing the funnel
Organize, deliver, and improve ads content for optimizing evergreen and LIVE launch campaigns
Work closely and assist to execute the vision for our LIVE challenges and launches
Maintain our brand standards, voice, and design for all marketing assets and user experience, understanding we seek excellence in all that we do
Continuously learn about digital marketing and stay up to date on best practices and latest trends, bringing informed input to strategy meetings
Problem solve and look for ways to improve systems and processes
You will work toward the following performance metrics:

Evergreen funnel conversion rate
Sales page conversion rate
Special project results

This position is for you if you…
Can easily commit to 35-40 hours per week.
Are able to work daily, Monday – Friday with flexible times during regular business hours.
Have a BA/BS degree or equivalent work/life experience.
Have 1-2 years of experience in digital marketing, launches, and project management.
Have the ability to work and thrive in a primarily virtual setting.
Are able to juggle multiple projects simultaneously — communicate progress, meet deadlines, and keep projects moving forward.
Are a driven, self-motivated individual with a passion for helping others and making a difference in people’s lives.
Are an excellent communicator.
Has past experiences mediating between different points of view and seek to integrate diverse perspectives.
Have the ability to learn and develop marketing strategies to reach diverse cultural and ethnic groups (not required, but preferred).
Have strong emotional and cultural intelligence.
Have exceptional writing, spelling, and editing skills, as well as the ability to adopt the style, tone, and voice of The Balanced Life.
Have excellent organizational skills to work independently and manage projects with many moving parts.
Can handle tight deadlines.
Have high attention to detail and extremely high standards when it comes to quality.
Have a desire to learn and grow as an individual and a professional.
Are a researcher and creative problem solver and can find the answer to anything.
Are willing to learn more about Pilates and participate in Sisterhood Pilates workouts to understand the value of our membership community, The Sisterhood.
Adapt well to changes on the go.
Are positive, flexible, and coachable – able to handle direct and constructive feedback and implement it moving forward.
Enjoy thinking high-level strategy, as well as performing detail-oriented tasks (there will be a mix of both).
Have experience with WordPress, Infusionsoft, Deadline Funnel, and EasyWebinar (not required, but preferred).
Special attributes or characteristics needed for this position:
Detail-oriented
Ability to break down big picture vision into actionable tasks
Understanding of sales and compelling narrative
Excellent communication
Creative and innovative problem solver
TBL Team Logistics:
This is a full-time position.
You must be located in the U.S. to apply.
Does this job sound perfect for you? We’d love to learn more about you…