Overview
Virtual Social Media Specialist to work about 8-16 hour a week to do the following listed below. The main purpose of this position is to help me build my business as an executive coach; to get more clients; create JVs (Joint Venture Partners); market my bestselling book that just came out the end of last year (Leadership’s Perfect Storm); get more paid/non-paid speaking engagements; build my following.
· Must know the ins and outs of LinkedIn; be creative in their approach; know how to use its offerings to the fullest; understand that the overall purpose is using LinkedIn is to find creative methods to generate more business, Joint Venture Partners, paid speaking engagements, etc.
o Know my business thoroughly by reviewing my website; reading my book which is the heart of the way I do executive coaching.
o Set up notifications of anyone or any company I’m connected to so when they talk about areas that are my niche (leadership, millennials, etc.), you will be notified; then write to them and see about setting up times for me to have conversations with them so I can see if they’d be a good potential client or JVs or ????.
o Read articles on Linked In or keeping tabs on companies that would be a good fit for me as a client or JV. Then let me know so we can reach out to them.
o Know how to utilize the app “Dux Soup” to find leads and engage with prospects.
o See who continues to look at my LinkedIn profile and notice if they may be someone to start a conversation with as a potential client or JV.
o Set up an automated process for my target audience where I look at people’s profile that I’m interested in connecting with as potential client or JV. See if they then come to look at my LI profile. Then send them a message to start a conversation.
o Use “Meet Edgar” and cue and batch social media: videos, blog post, inspirational quotes, press, media, etc. I’m not going to put a huge emphasis on this. We can take excerpts from my book; there are times when I speak at conferences that you can post, etc.
o Know how to post photos so they creatively look good. Sometimes I do collages of photos but need to make sure there are not too many photos and that all photos are seen in the post. Size of photo or collages matter!
o Good at writing short blurbs for photo or photo collage posted.
o Recycle things we’ve done before
MANAGE LINKEDIN REQUESTS
§ See if they are a good person to be a part of my tribe. Should I connect with them?
§ See if they could be potential clients or JVs
§ Good at written communication with people to respond back to them
§ Getting their email address and putting the email in my ACT database
§ Seeing if we should contact them further to explore a business relationship or just add them to my community.
o Be able to use the database ACT – not hard to learn so if you’re a bit tech savvy, it’s simple. You’d create a contact sheet for the LinkedIn person with their email address, etc.
o Looking at NOTIFICATIONS and using them to wish people a “Happy Birthday” or “Happy Anniversary.” Personalizing the message by using information from my ACT database which has them as a contact.
FACEBOOK MANAGEMENT
o Build my Facebook following with people who are of my tribe.
§ Take my LI connections and find on FB and send request to connect.
§ Take my ACT database and find on LI and send request to connect – personalize it with info on their contact page.
§ Take my ACT database and find on FB and send request to connect.
o Deal with Friend Requests, Messages and Notifications
o Post when I have something to post
TWITTER MANAGEMENT
o Tweet when I have something to tweet
About
Susan Inouye’s proven track record in transformational change has positively impacted over 600 businesses in 2 decades. Through a “Gift-Centered Approach,” integrating mind and body practices, she has created dramatic turnarounds, cultural transformations, increased profitability and executives living a more balance and fulfilled life. A recognized expert with millennials, she was instrumental in taking a revolutionary method, created by her husband, Tony LoRe, Founder and CEO of Youth Mentoring Connection into the corporate world. Today this method is being used in over 30 countries because of its capacity to unite all generations through their gifts, passions and purpose. An active member of the community, raising funds for non-profits, she was the recipient of the Congressional Award for her contributions to the community. Her book, “Leadership’s Perfect Storm: What Millennials Are Teaching Us about Possibilities, Passion and Purpose” hit the #1 Bestseller List in the areas of Leadership and Business Management and sold in 11 countries when the book was launched in late October of last year.
Qualifications
