Overview

Overview:

This position will work closely with other firm personnel, referral sources, and vendors. Key competencies include superior communication skills, attention to detail, organizational skills, prioritization, an understanding of marketing, advertising, networking, internet marketing (including the ability to execute social media marketing plans and reputation management).

Reporting Relationship:

Sales & Marketing Department Head

Responsibilities:

  • Create a positive and professional impression on behalf of the firm.
  • Follow up with new leads by calling, texting, and emailing to schedule consultations.
  • Follow phone scripts.
  • Follow the “Rules of Engagement.”
  • Follow up with potential clients to make sure they show up to their appointments.
  • Manage client relationship management software.
    • Add contact information to CRM.
    • Add notes when speaking to people.
    • Ensure prospect stages are accurate and updated.
    • Ensure automated emails are being sent timely and correctly
  • Manage firm systems for sending out direct mail like birthday cards, holiday cards, client satisfaction surveys, monthly newsletters, thank you cards, etc.
  • Once a client’s file is closed, operate the “post case” follow up systems to nurture past client relationships causing more new referrals and new matters from the client
base.
  • Coordinate with copywriter(s) on monthly mailed and/or digital newsletters as well as ensure the newsletter(s) is sent on time.
  • Update newsletter mailing lists monthly.
  • Coordinate any advertising that the firm may place in print, billboards, radio, TV, etc.
  • Attend weekly sales and marketing Level 10 meetings and daily huddles.
  • Manage the firm’s Facebook groups by posting weekly to try and keep followers engaged.
  • Write sales copy for direct mail, emails, and other promotional items.
  • Administrative duties
    • Naming internal files according to the firm’s naming structure and saving the documents to the corresponding files.
    • Ordering inventory for office.
    • Drafting miscellaneous letters.
    • Ordering and sending gifts to referral sources.

Education

  • Bachelor’s degree in business, marketing or communications preferred but not required.

Experience

  • Proven experience as a marketing assistant.
  • Strong phone skills are required, and applicant must be comfortable speaking with all types of people.
  • Salesforce or other CRM’s
  • Strong computer skills are required and include Word, Excel, PowerPoint, email marketing software, etc.
  • Internet marketing skills include ability to execute social media strategy (at least Facebook, Twitter, Google+ and LinkedIn), YouTube channel and update WordPress or similar content management websites is a plus.
  • Must have attention to detail and organizational skills.
  • Ability to work in a positive manner with a variety of personnel in a team environment and one on one.
  • Superior customer service skills and demonstrated willingness to go above and beyond in delivering exceptional service.
  • Ability to work independently.
  • A “no drama” personality.

Tagged as: administration, customer service, marketing, social media

About

Smiley Law Firm is a growing law firm located in downtown New Orleans that focuses on construction and injury law.

Qualifications