Amazon Campaign Manager

Overview

Company Overview

Podean is an Amazon-focused managed services provider and marketplace consultancy helping clients navigate and succeed within the complexity of Amazon. Our team of certified Amazon advertising specialists harness the power and scale of Amazon’s audience data to create relevant and engaging brand experiences across all of its properties and content. Our end-to-end marketplace marketing solutions deliver high performing campaigns resulting in profitable sales and brand metric uplift.

What Makes Us Different:

We know that selling products requires more than just bottom of the funnel search media. It requires consumers to recognize and prefer your brand, to tell others about their experiences and to build long-term loyalty for you, forsaking all competitors. To create that loyalty brands need to tell a story to consumers in a differentiated and engaging way – mapped to the consumer journey and Amazon assets they encounter along the way. It’s more than search – it’s video, display, content, experiences and more.

We also believe that Amazon as an advertising platform is one of the highest reaching and most engaging of all. Coupled with unprecedented behavioral, lifestyle, purchase, media consumption and location data Amazon is the perfect environment to attract new customers to products and services that are not sold on Amazon.

Amazon is an innovation powerhouse. Whether it’s Alexa skills, OTT TV, content creation, CRM/DM capabilities, sampling or the curation of physical experiences so many opportunities are available for nimble brands to leverage in a concerted manner.

Only Podean can architect the optimal approach to take advantage of all aspects of consumer engagement across the Amazon ecosystem and deliver brands lifelong customers and immediate sales impact.

The Opportunity

We are seeking an experienced Amazon content and sponsored ads fulfillment specialist to join our next generation Amazon agency. The ideal candidate for this position will have prior Amazon content creation and marketing services experience, be data-driven, and have proven success in managing numerous campaigns. Confidence, accountability and an action-oriented approach are keys to success. The Amazon Campaign Manager will work closely with the Amazon Account Manager to ensure campaigns are operating at optimal levels and are meeting client objectives. This role will also have day-to-day exposure to the founders and other senior leaders in the business.

Responsibilities

Your responsibilities will be two-fold: managing product listings and optimizing organic content, and creating and managing paid marketing campaigns including bid management and optimization.

Creation and management of Sponsored Ads (PPC) campaigns on Amazon Advertising platform, examine ROI and stay within client budget constraints

– Develop strategic keyword lists

– Proactively make campaign and keyword optimization changes

– Budget management for ads on a monthly basis

– Keyword research and Competitive research and analysis

– Creative writing for client products with or without much information provided

– Creation of campaign reports and detailed performance reporting (paid sales, ACoS, CTR and spend)