If you are a mompreneur who has been working your business for a while, there comes a pivotal point when you seek to take your business to the next level. Whether it’s to increase your income goals, elevate client experience, streamline your processes or all of the above, growing your business will require some high-level strategies.  

As a full-time mompreneur myself in business since 1996, it can be easy to get overwhelmed with the details but the best place to start, even when growing your business is to focus on drilling down what has worked best for you so far. And it’s important to keep in mind, that there is no substitute for keeping it simple. 

So here are our 7 strategic ways to take your business to the next level right away.

 

1. Reevaluate Current Expenses

Before you dive into all the new ideas you have for your small business, it’s always a good idea to evaluate where you are right now. Make a list of your current business expenses and ensure you are not spending time and money in areas that you aren’t using. Those $15-$20 monthly subscriptions can really add up. 

 

2. Juicy Offer

If you have been building an email list with an opt-in through your website great job! Building an email list is one of the best things you can do for your business. With social media platforms changing daily and algorithm’s decreasing the organic reach of content, having a clear and consistent email marketing strategy is a must. When you email your list, you don’t have to worry about how much reach it will get. 

Maybe you have a freebie on your website that has been working and now it’s time to create some additional free resources so you have multiple offers to share and market. Consider creating a “Resource Library” on your website where your visitors can sort through the best offer(s) for them. Create pinnable graphics for each offer through a Pinterest Canva template and pin to a free resources board on Pinterest. This will help you capture more leads for your business where you can build a deeper relationship with through email. 

Don’t have a freebie offer on your website? Now is the time to create one! Come up with a high value resource that can help your ideal client solve an immediate problem and position you as an expert. 

 

3. Email Marketing 

As you build an email list, it’s important to communicate on a regular basis with that list in order to take your business to that next level. Send out a weekly newsletter to share something of value, your latest blog post, tool, video training, helpful hack or resource. 

When it comes to email marketing, it’s definitely quality over quantity. The goal is to provide high-level value that can help your ideal client while positioning you as an expert. The goal is not to pitch your audience to buy something (this is a strategy that is okay every so often but 90% of your emails should be high quality value). Pitching your email list with offers constantly will only land you with lots of unsubscribes. 

When crafting emails focus more on letting your personality shine through and less on perfecting polished sales copy. Tell a story through your emails and talk to your audience like you are sitting down with them for coffee.  

At the end of the email include a photo of you with a bio, a subtle call to action and link to learn more about how they can work with you. 

 

4. On Boarding Process

Maybe you’ve built your business doing discovery type calls and while it’s worked, you are wanting to take back control of your time so you can focus on only working with exactly the type of clients your skill sets are best suited for. 

Having an on-boarding process for new clients can definitely grow your business by helping to weed out people who are not 100% your ideal client. Create a Google doc that you can direct people to through your website. You can set up this document to email you the responses once it’s filled out. 

Ask important questions that can help you determine if a phone call is the next step or if responding with an email to let them know they are not the right fit for you at this time. You can direct them to paid resources or courses you offer, (we will talk about this more below)or refer them to someone who is a better fit. 

Having a process to properly vet clients can save you hours of precious time each week so you can spend that time on other revenue generating activities, working with the right clients and spending more time with your family.   

 

5. Passive Income Resources

Marketing a business takes a lot of hard consistent work, and you want to leverage the leads that come into your business as much as possible. While not everyone who lands on your website will be a good fit to work with, that doesn’t mean you don’t have value to offer them. 

Put together digital products or courses that can generate passive income so you can focus on investing time to work with higher-paying clients. If you are a graphic designer who designs logos for example, you could put together an eBook training of how to create a simple logo for a new website and charge say $27. Those who may not be the right fit for you to work on a larger scale can take a DIY approach allowing you to still earn revenue for your expertise without doing any extra work. 

Passive income resources like this are a great way to grow your business since it’s a product you’ve already created that you can sell over and over again. 

 

6. Streamline Processes With Templates

Create templates for every aspect of your business for tasks such as onboarding clients, emails, proposals and invoices. Tools like Freshbooks are great for this as they not only manage invoices and expenses, but also client and project notes. 

Use apps to track expenses to save you hours at tax time and create folders for client emails so you aren’t spending hours searching for them. Spending time up front to stay organized can greatly increase your productivity and take your business to the next level. 

 

7. Batch Your Time

There is nothing worse than feeling like you are going in circles not being productive. In order to grow your business, you need to use your time wisely and batch your recurring tasks.

For example, instead of trying to figure out every day what to post on your Facebook business page, batch that task and work on it each Monday from 9am-10am and plan out the whole week. You may not even need a full hour as you will find that as you create content focusing on one platform, your creativity and momentum will flow more easily.

Now think of other recurring tasks and batch those. For instance, schedule an hour each Tuesday to create pinnable graphics for your blog posts and quote cards in Canva and upload them to your Pinterest boards. 

Batching your time will drive up your productivity while creating a higher level of consistency. 

There are your 7 strategic tips to grow your mompreneur business. Implement even half of these and your business is sure to flourish! 

Looking for more training, networking, support or ideas? We’d love to have you join our HireMyMom community today!

 

 

 

Published in Work from Home Tips
Monday, 18 February 2019 20:49

4 Tips to Writing a Great Job Post

As a business owner, we know that your time is valuable, and you do not want to spend unnecessary time on the hiring process. That’s why we’ve created a strategy to help you attract and hire the best candidates for your needs.
 
The first thing you need is a great job post 

A well-written job post will:

  1. Include a brief overview of the job role and responsibilities.
  2. Briefly explain what tasks the candidate will be doing. 
  3. Indicate any specific experience or skills you are looking for.
  4. Give estimated hours needed per week and if applicable, the specific hours of the day the candidate is needed.

 
Here is an actual job post we’ve had on HireMyMom: "I'm looking for a VA I can grow my business with long-term. Hours will increase with growth. I need soeone good." 

Not only does the job post have spelling errors but it does not include any real information about what the job entails or what skills the candidate needs.
 
Aim for clarity with your job postings.

If you want qualified, experienced, knowledgeable applicants, make sure you job posting is clear and thorough. It doesn’t have to be long but make sure the applicants have a clear understanding of what you need.


We do offer our personal "VIP Concierge Package” where we will write your job posting, interview candidates and present you with the top 1 or 2 candidates.  This email address is being protected from spambots. You need JavaScript enabled to view it..

 

 

 

Published in Work from Home Tips
Thursday, 03 January 2019 17:38

2019 Small Business Conference Resource List

Conferences are an excellent way to learn new ways of growing and improving your small business. They also provide a great way to learn new trends, tools and resources. Another great benefit to conferences is that they are a great way to network and meet others in your same or similar industries where you can connect and learn. 

And let’s face it, if you work from a home office or a small office, just getting outside those four walls can inspire and motivate you in new ways! So here are some Small Business Conferences we have gathered for you. 

 

PubCon

3/5-3/7/2019

Fort Lauderdale, FL

Platinum Pricing All Access Pass: $799
Gold Badge:  $699
Networking Badge: $499

https://www.pubcon.com/

Insights and techniques in SEO, PPC, social media, content marketing, paid social, local search, Google Analytics and more that will help them revamp and improve their online marketing strategies.

 

SXSW Entrepreneurship & Startups

3/8- 3/17/2019

Austin, TX

Prices: Badges range in price from $495- $1450

https://www.sxsw.com/conference/entrepreneurship-and-startups/

The Entrepreneurship & Startups Track brings together founders and funders of all stages to talk about current best practices as well as the most exciting new companies and services across industries. 

 

Tony Robbins: Unleash the Power Within Conference 

3/14/19

Los Angeles, CA

price not listed

https://www.tonyrobbins.com/events/

Learn secrets to peak performance, discover the 3 steps to change, master the skills of rapport, decide what you want most in life, dramatically increase your energy. 

 

Social Media Marketing World

3/20-3/22/2019

San Diego, CA

Price Rangs from $297- $1337

https://www.socialmediaexaminer.com/smmworld

Social Media Marketing Tips from World's Top Experts

 

Small Business Expo

3/28/19

 Charlotte, NC

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Global Entrepreneurship and Business Management Summit

4/10- 4/11/2019

Toronto, ON

Business Speaker Price: $599
Entreprenuer Price: $599
Exhibition/Vendor: $2039

https://entrepreneurship.global-summit.com/

Innovation and Latest Trends of Entrepreneurship 

 

Small Business Expo

4/12/19

Philadelphia, PA

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Small Business Expo

4/17/19

Orlando, FL

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Summit 2019

4/28/19- 5/1/19

San Diego, CA

Price TBD upon completion of submitted form 

https://www.entreleadership.com/all-events

Business owners, senior/mid-level leaders, leaders looking to grow. Business and leadership strategies that you can immediately implement in your organization.

 

Small Business Expo

5/1/19

Boston, MA

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

99u

5/8-5/10/2019

NYC

Price: Badge- $999

https://conference.99u.com/

Hands-on workshops give you a chance to dive into new disciplines, trends, and technologies. 99U provides you with endless opportunities to meet fellow attendees and get exposed to new ideas

 

Small Business Expo

5/9/19

Washington, DC

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Small Business Expo

6/5/19

New York City, NY

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Small Business Expo

6/20/19

Chicago, IL

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Entrepreneurs Cruise

7/7-7/14/2019

Orlando, FL

Cruise Event Pass: All Access Pass $697 ( family members are free) 
Booking Cabin for Cruise ( price ranges from $1500- $2000

https://entrepreneurscruise.com

Content Strategy, Web Experience Management, Usability/Design, Mobile Marketing, Customer Engagement, Social Media, Targeting & Optimization, Branded Search, Marketing Automation, Analytics & Data

 

Tech Cruise

7/7-7/14/2019

Orlando, FL

Cruise Event Pass: All Access Pass $697 ( family members are free) 
Booking Cabin for Cruise ( price ranges from $1500- $2000

https://techcruise.co/

Content Strategy, Web Experience Management, Usability/Design, Mobile Marketing, Customer Engagement, Social Media, Targeting & Optimization, Branded Search, Marketing Automation, Analytics & Data

 

Small Business Expo

8/22/19

San Francisco, CA

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Small Business Expo

9/27/19

San Diego, CA

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Tony Robbins: Leadership Academy

9/30/19

San Diego, CA

price not listed

https://www.tonyrobbins.com/events/

Master 3 mandates of leadership, learn 7 steps of lasting change, hone your unique leadership style, persuade and captivate an audience, tools to coach and empower others

 

Small Business Expo

10/24/19

Phoenix, AZ

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Small Business Expo

10/30/19

Los Angeles, CA

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Master Series

11/3-11/7/2019

Nashville, TN

Price TBD upon completion of submitted form 

https://www.entreleadership.com/all-events

Business owners and leaders who make ownership decisions at their company. A definitive operational plan for scaling your business

 

Small Business Expo

11/14/19

Atlanta, GA

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Blissdom

11/14/19

Nashville, TN

Price range $489-$999

https://www.blissdomconference.com/

Connect with the people you need in your corner and connect with the brands and partners who will take your work to the next level. 

 

Small Business Expo

11/20/19

Brooklyn, NY

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Small Business Expo

12/10/19

Houston, TX

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Small Business Expo

12/17/19

Austin, TX

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Know of any other small business conferences not listed?

Please send them to us

 

 

Past Events:

 

Tony Robbins: Business Mastery

1/26/19

Palm Beach, FL

Price not listed

https://www.tonyrobbins.com/events

Learn from industry leaders, gain an edge on your competition, realize the #1 chokehold to growth, increase your profitability, grow your business 30-120%

 

10X Growth Conference

2/1- 2/3/2019

Miami, FL

$147-$347

https://10xgrowthcon.com/

Learn strategies from the most successful entrepreneurs that will guarantee you to 10X Your Business, 10X Your Income and 10X Your Life

 

Small Business Expo

2/6/19

Dallas, TX 

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

Startup Grind

2/12- 2/13/2019

Redwood City, CA

Full Access price:  $795 ( early bird until Jan 16- $355)

https://www.startupgrind.com/conference/

Roster of world-class speakers, thousands of entrepreneurs and innovators looking to build relationships, hours of impactful networking and partner opportunities

 

Small Business Expo

2/13/19

Miami, FL

Free

https://www.thesmallbusinessexpo.com

Social Media Marketing, Search Engine Optimization, Sales Strategies, Website Best Practices, Legal Tips & Pitfalls to Avoid, Business Budgeting & Planning, Marketing on a Budget, New Technology Demos, And many, many more!

 

EntreLeadership 1-Day

2/19/19

Grand Rapids, MI

Price TBD upon completion of submitted form 

https://www.entreleadership.com/all-events

Businesses or leaders at any level.Knowledge and tactics to give you and your business the edge in a market that's constantly changing

 

Published in Work from Home Tips