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If you are a mompreneur who has been working your business for a while, there comes a pivotal point when you seek to take your business to the next level. Whether it’s to increase your income goals, elevate client experience, streamline your processes or all of the above, growing your business will require some high-level strategies.  

As a full-time mompreneur myself in business since 1996, it can be easy to get overwhelmed with the details but the best place to start, even when growing your business is to focus on drilling down what has worked best for you so far. And it’s important to keep in mind, that there is no substitute for keeping it simple. 

So here are our 7 strategic ways to take your business to the next level right away.

 

1. Reevaluate Current Expenses

Before you dive into all the new ideas you have for your small business, it’s always a good idea to evaluate where you are right now. Make a list of your current business expenses and ensure you are not spending time and money in areas that you aren’t using. Those $15-$20 monthly subscriptions can really add up. 

 

2. Juicy Offer

If you have been building an email list with an opt-in through your website great job! Building an email list is one of the best things you can do for your business. With social media platforms changing daily and algorithm’s decreasing the organic reach of content, having a clear and consistent email marketing strategy is a must. When you email your list, you don’t have to worry about how much reach it will get. 

Maybe you have a freebie on your website that has been working and now it’s time to create some additional free resources so you have multiple offers to share and market. Consider creating a “Resource Library” on your website where your visitors can sort through the best offer(s) for them. Create pinnable graphics for each offer through a Pinterest Canva template and pin to a free resources board on Pinterest. This will help you capture more leads for your business where you can build a deeper relationship with through email. 

Don’t have a freebie offer on your website? Now is the time to create one! Come up with a high value resource that can help your ideal client solve an immediate problem and position you as an expert. 

 

3. Email Marketing 

As you build an email list, it’s important to communicate on a regular basis with that list in order to take your business to that next level. Send out a weekly newsletter to share something of value, your latest blog post, tool, video training, helpful hack or resource. 

When it comes to email marketing, it’s definitely quality over quantity. The goal is to provide high-level value that can help your ideal client while positioning you as an expert. The goal is not to pitch your audience to buy something (this is a strategy that is okay every so often but 90% of your emails should be high quality value). Pitching your email list with offers constantly will only land you with lots of unsubscribes. 

When crafting emails focus more on letting your personality shine through and less on perfecting polished sales copy. Tell a story through your emails and talk to your audience like you are sitting down with them for coffee.  

At the end of the email include a photo of you with a bio, a subtle call to action and link to learn more about how they can work with you. 

 

4. On Boarding Process

Maybe you’ve built your business doing discovery type calls and while it’s worked, you are wanting to take back control of your time so you can focus on only working with exactly the type of clients your skill sets are best suited for. 

Having an on-boarding process for new clients can definitely grow your business by helping to weed out people who are not 100% your ideal client. Create a Google doc that you can direct people to through your website. You can set up this document to email you the responses once it’s filled out. 

Ask important questions that can help you determine if a phone call is the next step or if responding with an email to let them know they are not the right fit for you at this time. You can direct them to paid resources or courses you offer, (we will talk about this more below)or refer them to someone who is a better fit. 

Having a process to properly vet clients can save you hours of precious time each week so you can spend that time on other revenue generating activities, working with the right clients and spending more time with your family.   

 

5. Passive Income Resources

Marketing a business takes a lot of hard consistent work, and you want to leverage the leads that come into your business as much as possible. While not everyone who lands on your website will be a good fit to work with, that doesn’t mean you don’t have value to offer them. 

Put together digital products or courses that can generate passive income so you can focus on investing time to work with higher-paying clients. If you are a graphic designer who designs logos for example, you could put together an eBook training of how to create a simple logo for a new website and charge say $27. Those who may not be the right fit for you to work on a larger scale can take a DIY approach allowing you to still earn revenue for your expertise without doing any extra work. 

Passive income resources like this are a great way to grow your business since it’s a product you’ve already created that you can sell over and over again. 

 

6. Streamline Processes With Templates

Create templates for every aspect of your business for tasks such as onboarding clients, emails, proposals and invoices. Tools like Freshbooks are great for this as they not only manage invoices and expenses, but also client and project notes. 

Use apps to track expenses to save you hours at tax time and create folders for client emails so you aren’t spending hours searching for them. Spending time up front to stay organized can greatly increase your productivity and take your business to the next level. 

 

7. Batch Your Time

There is nothing worse than feeling like you are going in circles not being productive. In order to grow your business, you need to use your time wisely and batch your recurring tasks.

For example, instead of trying to figure out every day what to post on your Facebook business page, batch that task and work on it each Monday from 9am-10am and plan out the whole week. You may not even need a full hour as you will find that as you create content focusing on one platform, your creativity and momentum will flow more easily.

Now think of other recurring tasks and batch those. For instance, schedule an hour each Tuesday to create pinnable graphics for your blog posts and quote cards in Canva and upload them to your Pinterest boards. 

Batching your time will drive up your productivity while creating a higher level of consistency. 

There are your 7 strategic tips to grow your mompreneur business. Implement even half of these and your business is sure to flourish! 

Looking for more training, networking, support or ideas? We’d love to have you join our HireMyMom community today!

 

 

 

Published in Work from Home Tips
Monday, 18 March 2019 17:13

Monique Baldwin

Skilled, experienced, and professional applicant pool

"Without exaggeration, I have had the opportunity to hire and work with literally hundreds of freelancers and assistants over the past 18+ years. I have also used more than a dozen services and platforms for hiring team members. 
I'm thrilled that I found my favorite administrative Rockstar through HireMyMom. The caliber of the applicant pool on HireMyMom was far more skilled, experienced, and professional than any other resource that I have used before. Plus, the process of putting out an ad and getting responses was super easy. 
I have and will continue recommending HireMyMom to folks looking for remote assistance for their teams or businesses."

Monique B, Home Pride Properties Inc.

In our last article, we gave you 10 Key Questions to Ask during the Interview and prior to that we shared 4 Tips on Writing a Great Job Post.

Now that you’ve hopefully found your virtual professional, we wanted to share some tools to that can help you and your team be more efficient, effective and organized. Below you’ll find a variety of tools from time tracking to management to organization to help your team soar to success!

Harvest makes it easy for users to keep track of the time users spend on tasks and projects. It also allows you to spot trends and compares someone’s work hours vs their capacity week over week. Here are four other time tracking options to consider.

Slack– a platform to connect teams with apps, services and resources. From Slack’s website, “When your team needs to kick off a project, hire a new employee, deploy some code, review a sales contract, finalize next year's budget, measure an A/B test, plan your next office opening, and more, Slack has you covered.”

Loom allows you to connect with your team via videos. You can record yourself, your screen or both. Save time by videoing notes, how-tos, directions, and more without spending valuable time emailing back and forth. 

Asana  is a free team management tool that allows you to delegate and organize tasks into projects. You can track the progress of group projects while also displaying individual to-do lists.

Trello is a task management tool that gives you a visual overview of what is being worked on, who is working on it and what’s next to do.

Zoom is a great tool if you are looking for face-to-face meetings, a way to share your screen or conduct online meetings

DropBox and Google Docs let you share and access files remotely. No more emailing files back and forth, now you can easily edit and share files instantly.

idonethis makes it easy for your team to provide quick daily status updates and helps you run your team more efficiently.

 

And don't forget we offer, our personal "VIP Concierge Package” where we will:

 

  • write your job posting, 
  • interview candidates and 
  • present the top 1 or 2 candidates to you. 

 

Contact us for details!

 

 

Published in Work from Home Tips

In our last article, we gave you 4 Tips on Writing a Great Job Post to help you attract some great candidates for your job.

Next you'll want to narrow your list of candidates down, and then you’ll want to make sure you ask the right questions to confidently hire the best professional for the job. 

Here are some great questions to consider asking potential hires:

  • What interests you about this job?
  • What other virtual jobs have you held and what were your responsibilities?
  • What did you like and dislike about this job(s)?
  • How do you structure your work day?
  • Where is your work space located?
  • What do you like and dislike about working virtually?
  • How do your skills and experience fit this job?
  • What makes you think you are the best candidate for this job?
  • What is your top tip for having a successful virtual working relationship?
  • How would you describe yourself in 5 words?
  • Still want to ask more questions? Check these out.

After you’ve interviewed the candidate make sure to contact 2 or 3 of her references to see what they have to say about her and her past work.

Once you’ve asked these questions and talked to their references decide which candidate:

  • Has the skills you are looking for or is a quick learner willing to be trained,
  • Is confident, reliable and trustworthy,
  • Is Independent, self-starter, and doesn’t have to be micro-managed,
  • Meets deadlines and stays on task,
  • Is a great communicator both verbally and in writing.

Hiring a great remote employee or contractor doesn’t have to be difficult. Putting in a small amount of time up front and being intentional about the process will help you and your hires have a much more productive, satisfying and successful outcome!

And don't forget we offer, our personal "VIP Concierge Package” where we will:

  • write your job posting, 
  • interview candidates and 
  • present the top 1 or 2 candidates to you. 

Contact us for details!

 

 

 

 

 

 

 

 

 

Published in Work from Home Tips