LinkedIn is the professional social network, and it’s important to put your best foot forward on the site.
While Facebook is more the place for family photos and fun stories, LinkedIn is where you can look for a
job, interact with prospects, and connect with future clients.
While we all know that it’s important to fill out your profile and make it as impressive as possible, there
are some other tips and advice that can take your profile to the next level.
Your professional summary should be a snapshot of your career that is not resume-like. Your resume
and accomplishments can be listed in the “Experience” portion of your profile.
Your summary should include what you do and how you can help others. It should feature keywords
based on your job or business, as well as the major accomplishments that you wish to feature.
In addition to your summary, be sure to fill out as many sections as possible with relevant information; it
will make your profile more robust!
How will future clients or a recruiter contact you? Yes, they can go through the LinkedIn site, but they
might want to take the communication off the site.
Be sure to include a working email address and/or phone number directly at the end of your professional
summary. Make it easy for connections to communicate with you, as email and phone calls are typically
more convenient (and checked more frequently) than the site itself.
A great photo is a critical component of your LinkedIn profile. While you don’t need to go out and secure
professional headshots, you should enlist the help of a friend or family member, in a nice location, to
assist you. It’s best to avoid the selfies for LinkedIn, and it’s equally as important to be dressed
Dressing appropriately does not necessarily mean a formal suit, but it does mean that you want to dress
to attract the type of job and/or clientele that you hope to achieve. If your business is more casual, you
can dress casually but professionally. Speak to your audience in your pose, clothing, photo location, and
smile. Your photo says a lot about you, and it’s important that you spend time making it a reflection of
your professional self.
Your profile should be a help to others. Whether that person is trying to book a speaker, find more
information about your company, or simply see your past accomplishments, make it easy for them!
Include everything you’ve done that may be of interest, and keep it brief and to the point. When someone
goes to your page, they shouldn’t feel like they have to go to several other profiles to get a solid glimpse at
your professional life.
Another way to help others is to provide value in your feed. Take a few moments each day to post a
meaningful or inspirational update to your connections. This keeps you on the minds of these people,
which can make you the first pick when they’re seeking an expert for hire or assistance. These posts
don’t need to be time consuming, but they will go a long way in making you look like the expert in your
When you’re going to hire someone or go somewhere, what’s the first thing you do? Look at the reviews!
LinkedIn has their own type of professional review system in their recommendations feature.
Ask some of your top clients or customers to write a review for you. You’ll want to keep these up to date
and featuring the work that you most want to promote. If you worked with an especially exciting client
and they’re happy with your work, make the request right then. If you connect with your top clients at
the right times, they’ll be more than happy to write a glowing recommendation that will help with your